Gest O Estrat Gica Do Franchising 2 Edi O Revisada E Ampliada
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Gest O Estrat Gica Do Franchising 2 Edi O Revisada E Ampliada
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Author : Adir Ribeiro
language : pt-BR
Publisher: DVS Editora
Release Date : 2013-09-12
Gest O Estrat Gica Do Franchising 2 Edi O Revisada E Ampliada written by Adir Ribeiro and has been published by DVS Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Business & Economics categories.
Em setembro de 2009, Adir Ribeiro fundou a empresa. Originalmente chamava-se Praxis Education e seu foco estava em treinamentos para o Franchising. Conceitualmente, segundo os gregos, “Praxis é o processo pelo qual uma teoria, lição ou habilidade é executada ou praticada, convertendo-se em parte da experiência vivida”, por isso a escolha do nome, já que essa é a principal crença da empresa. Em 2010, a Praxis Education ampliou seu escopo e passou a desenvolver projetos de Consultoria redefinindo o seu posicionamento com foco em Consultoria e Educação Corporativa para o Franchising & Varejo. Assim, novos sócios passaram a fazer parte da empresa: Maurício Galhardo, Leonardo Marchi e Luis Gustavo Imperatore. Em 2012, foi criada a área de Atendimento & Vendas, gerida pelo novo sócio Tonini Junior. Com a ampliação, a empresa passou a se chamar PRAXIS BUSINESS e a oferecer também soluções de capacitação a distância. Os autores há tempos convivem com o sistema de Franchising, na qualidade de Franqueadores, Franqueados ou Consultores/Professores. Participar desse negócio trouxe enormes conhecimentos e inquietações que os levaram a escrever esse livro. Assumem que não há receitas prontas para o crescimento e sustentabilidade do Franchising e que integrar toda a cadeia de negócios se torna imperativo para a conquista do sucesso. A Gestão Estratégica supre essa lacuna de manter toda a rede alinhada, fazendo o Franqueador pensar macro e em longo prazo e o Franqueado pensar micro: sua unidade, região, curto prazo, porém, uma certa dose de audácia e visão é necessária para o país elevar o seu grau de profissionalismo num sistema que cresce a taxas significativas e que tem colocado o Brasil entre as quatro maiores nações mundiais de Franchising. Peter Drucker sempre contribuiu com muita sabedoria e visão de futuro para a Gestão dos Negócios de maneira geral e para uma administração empresarial mais profissional, sem esquecer o lado humano das empresas. Uma de suas citações tem profundo impacto com a produção desse livro, que tem relação direta com o aprendizado que deve ser colocado em prática para se tornar efetivo.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Competitive Strategy
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Author : Michael E. Porter
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-07-17
Competitive Strategy written by Michael E. Porter and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-17 with categories.
Porter's five forces analysis is a framework for analyzing the level of competition within an industry and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition," in which available profits for all firms are driven to normal profit. This analysis is associated with its principal innovator Michael E. Porter of Harvard University. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Strategic Management
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Author : Fred R. David
language : en
Publisher: Prentice Hall
Release Date : 2009
Strategic Management written by Fred R. David and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Aaker On Branding
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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2014-07-15
Aaker On Branding written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Business & Economics categories.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Service Management And Marketing
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Author : Christian Grönroos
language : en
Publisher: Jossey-Bass
Release Date : 1990
Service Management And Marketing written by Christian Grönroos and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Managing The Non Profit Organization
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Author : Peter Drucker
language : en
Publisher: Routledge
Release Date : 2012-10-12
Managing The Non Profit Organization written by Peter Drucker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
A Drucker management classic, first published in 1990, which breaks down any narrow definition of management and is aimed specifically at decision-makers and managers working in non-profit making and charitable organizations to help them apply the principles of good management to their sector. Drawing from the American experience, Drucker poignantly illustrates his discussion of management by quoting his in-depth interviews with top executives from non-profit making organizations. The issues of mission, performance, people and relationships, leadership and developing managers are eloquently discussed and Drucker provides Action Implications throughout the book which are of practical importance to the reader.
Globalization And Development
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Author : Eugene D. Jaffe
language : en
Publisher: Infobase Publishing
Release Date : 2006
Globalization And Development written by Eugene D. Jaffe and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
A definition and discussion of the pros and cons of globalization.
Strategic Intent
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Author : Gary Hamel
language : en
Publisher: Harvard Business Press
Release Date : 2010
Strategic Intent written by Gary Hamel and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
In this article, renowned management experts Gary Hamel and C. K. Prahalad introduce their approach to strategic planning in the face of tough competition. With advice on tailoring your company's strategy and developing the will to win within your firm, this article helps you define a long-term strategy for your organization that captures employees' imaginations and creates a clear path to success.