Gestaltungsm Glichkeiten Erfolgreicher Neukundenakquisition
DOWNLOAD
Download Gestaltungsm Glichkeiten Erfolgreicher Neukundenakquisition PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Gestaltungsm Glichkeiten Erfolgreicher Neukundenakquisition book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Gestaltungsm Glichkeiten Erfolgreicher Neukundenakquisition
DOWNLOAD
Author : Tobias Karnetzky
language : de
Publisher: diplom.de
Release Date : 2006-10-26
Gestaltungsm Glichkeiten Erfolgreicher Neukundenakquisition written by Tobias Karnetzky and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-26 with Business & Economics categories.
Inhaltsangabe:Einleitung: Das primäre Ziel der vorliegenden Arbeit liegt darin, einen branchenübergreifend anwendbaren Leitfaden und Handlungsanleitungen für die Neukundenakquisition zu entwickeln. Dieser soll abhängig von der Phase des Marketing- und Vertriebsprozesses die Tätigkeit sowohl von Marketingleitern (Marketingplanung), Vertriebsleitern (operative Planung), als auch dem Außen- und Innendienst (Durchführung der Akquisition) unterstützen. Zahlreiche praktische Checklisten, Schaubilder und Statistiken im Anhang der Arbeit unterstützen dieses Vorhaben. Hierauf aufbauend ist es sekundäres Ziel der Arbeit, anhand der im Rahmen des Studiums von Fachliteratur und -magazinen gewonnenen Erkenntnisse über den Akquisitionsprozess die aktuelle Vorgehensweise in der Region Mitte (bestehend aus den Niederlassungen Koblenz, Frankfurt, Mannheim, Koblenz, Saarbrücken, Haiger, Kassel sowie einem Kontraktlogistikstandort in Groß-Gerau) des Logistikdienstleisters Kühne + Nagel zu untersuchen, um Stärken sowie evtl. vorhandene Schwachstellen darzustellen. Durch weiterführende Handlungsempfehlungen soll ein möglicher Soll-Zustand entworfen und somit ein aktiver Beitrag zur Verbesserung des aktuellen Ist-Zustands der Marketing- und Vertriebsprozesse der Kühne+Nagel-Organisation (unter besonderer Berücksichtigung der Region Mitte) geleistet werden. Gang der Untersuchung: Die Arbeit ist in zwei wesentliche Teile gegliedert. Zu Beginn werden in Kapitel 2 die notwendigen Grundlagen für eine erfolgreiche Neukundenakquisition erläutert. Einführend wird die Neukundenakquisition im Rahmen des aufgabenorientierten Ansatzes in die Kernaufgaben des Marketing einer Unternehmung eingeordnet (Kapitel 2.1) und somit von den Kundenbindungsaktivitäten abgegrenzt. Um erfolgreich neue Kunden akquirieren zu können, bedarf es im Voraus der marktorientierten strategischen Planung (Kapitel 2.2.), die die umfassende Situationsanalyse zur Beurteilung der Position des Unternehmens am Markt und im Wettbewerb (Kapitel 2.2.1) sowie die strategische Unternehmensplanung (Kapitel 2.2.2) umfasst. Diese beinhaltet die Notwendigkeit der Festlegung des Wettbewerbsverhaltens (Kapitel 2.2.2.1), um die Unternehmensleistung zu positionieren, die Festlegung der zu bearbeitenden Marktsegmente (2.2.2.2), die Festlegung des Kundennutzens (Kapitel 2.2.2.3) und nicht zuletzt den Strategieinhalt, der die Existenz des Vertriebs innerhalb der Marketingorganisation einer Unternehmung legitimiert. Im [...]
Neukundenakquisition
DOWNLOAD
Author : Tim Siu-Lung Fargel
language : de
Publisher: Springer-Verlag
Release Date : 2007-07-26
Neukundenakquisition written by Tim Siu-Lung Fargel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.
Basierend auf einer umfangreichen Befragung von Führungskräften aus Marketing und Vertrieb identifiziert Tim Siu-Lung Fargel die zentralen Erfolgsfaktoren der Neukundenakquisition und entwickelt ein integratives Managementmodell.
Relationship Marketing
DOWNLOAD
Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Faktoren Des Markterfolges Im Online Handel
DOWNLOAD
Author : Torsten Olderog
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Faktoren Des Markterfolges Im Online Handel written by Torsten Olderog and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Torsten Olderog präsentiert einen umfassenden Marketing-Ansatz für den Online-Handel, der es Unternehmen ermöglicht, aus den vielen Möglichkeiten einen erfolgversprechenden Mix zusammenzustellen.
The Relationship Marketer
DOWNLOAD
Author : Søren Hougaard and Mogens Bjerre
language : en
Publisher: Samfundslitteratur
Release Date : 2009
The Relationship Marketer written by Søren Hougaard and Mogens Bjerre and has been published by Samfundslitteratur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with handelsteknik categories.
Teaching Dance As Art In Education
DOWNLOAD
Author : Brenda Pugh McCutchen
language : en
Publisher: Human Kinetics
Release Date : 2006
Teaching Dance As Art In Education written by Brenda Pugh McCutchen and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Dance categories.
Brenda McCutchen provides an integrated approach to dance education, using four cornerstones: dancing and performing, creating and composing, historical and cultural inquiry and analysing and critiquing. She also illustrates the main developmental aspects of dance.
Marketing Moves
DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Teams Im Vertrieb
DOWNLOAD
Author : Heiko Frenzen
language : de
Publisher: Springer-Verlag
Release Date : 2009-03-25
Teams Im Vertrieb written by Heiko Frenzen and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-25 with Business & Economics categories.
Heiko Frenzen entwickelt ein auf die Vertriebsperspektive adaptiertes Modell zur Erklärung des Teamerfolgs und überprüft es anschließend auf Basis einer großzahligen empirischen Erhebung.
Marketing Problems
DOWNLOAD
Author : Melvin Thomas Copeland
language : en
Publisher: Wentworth Press
Release Date : 2019-03-11
Marketing Problems written by Melvin Thomas Copeland and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Complete Guide To Sales Force Incentive Compensation
DOWNLOAD
Author : Andris Zoltners
language : en
Publisher: AMACOM
Release Date : 2006-08-07
The Complete Guide To Sales Force Incentive Compensation written by Andris Zoltners and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-07 with Business & Economics categories.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force or demoralizing salespeople by having difficult goals or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Filled with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.