Get Content Get Customers Turn Prospects Into Buyers With Content Marketing
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Get Content Get Customers Turn Prospects Into Buyers With Content Marketing
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-05-02
Get Content Get Customers Turn Prospects Into Buyers With Content Marketing written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-02 with Business & Economics categories.
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC
The Sage Handbook Of Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Content Marketing Strategy
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Author : Smriti Khanna
language : en
Publisher: AG PUBLISHING HOUSE (AGPH Books)
Release Date : 2023-02-14
Content Marketing Strategy written by Smriti Khanna and has been published by AG PUBLISHING HOUSE (AGPH Books) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Study Aids categories.
Creating and sharing high-quality media content is at the heart of content marketing, which aims to increase traffic, leads, conversions, and repeat business. Content marketing, in contrast to traditional forms of advertising, focuses on fostering favourable brand associations by regularly publishing informative and entertaining material that is of genuine value to the target audience. Websites, podcasts, social media, blogs, applications, print publications, press releases, and a variety of other mediums all contribute to modern content marketing. With the help of the content marketing, your company may become recognized as an authority in your field. Your credibility as a subject matter expert will rise in direct proportion to the amount of useful information you provide to your audience. When people like what you've written, they're more likely to forward it along to others online, which ultimately increases site traffic. To a larger extent, your content's value will determine how many people visit your site. In the long run, this might help you attract more potential buyers who may become paying customers. Relationship development is just as important as sales when using content marketing. Customers will develop confidence and loyalty in you as a business partner if you consistently provide high-quality material that contributes to their success. This, in turn, will increase your sales.
Digital Content Marketing
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Author : Agata Krowinska
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-23
Digital Content Marketing written by Agata Krowinska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-23 with Business & Economics categories.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Media Brand Marketing The New Business Models
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Author : Bruce May
language : en
Publisher: Lulu.com
Release Date : 2017-02-23
Media Brand Marketing The New Business Models written by Bruce May and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Business & Economics categories.
Media Brand Marketing is the practice of producing and publishing content like a media company to build audience which becomes a highly-qualified prospect pool for your business. The comprehensive view of the emerging best practices in content marketing provides details on how to build a successful Media Brand Marketing system. More than just another campaign, Media Brand Marketing is a new approach to marketing that changes the fundamental business rules in any business plan, creating whole new business models.
Proceedings Of The Twelfth International Conference On Management Science And Engineering Management
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Author : Jiuping Xu
language : en
Publisher: Springer
Release Date : 2018-06-25
Proceedings Of The Twelfth International Conference On Management Science And Engineering Management written by Jiuping Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-25 with Technology & Engineering categories.
This proceedings book is divided in 2 Volumes and 8 Parts. Part I is dedicated to Decision Support System, which is about the information system that supports business or organizational decision-making activities; Part II is on Computing Methodology, which is always used to provide the most effective algorithm for numerical solutions of various modeling problems; Part III presents Information Technology, which is the application of computers to store, study, retrieve, transmit and manipulate data, or information in the context of a business or other enterprise; Part IV is dedicated to Data Analysis, which is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making; Part V presents papers on Operational Management, which is about the plan, organization, implementation and control of the operation process; Part VI is on Project Management, which is about the initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time in the field of engineering; Part VII presents Green Supply Chain, which is about the management of the flow of goods and services based on the concept of “low-carbon”; Part VIII is focused on Industry Strategy Management, which refers to the decision-making and management art of an industry or organization in a long-term and long-term development direction, objectives, tasks and policies, as well as resource allocation.
Contemporary Issues In Social Media Marketing
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Author : Subir Bandyopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-03
Contemporary Issues In Social Media Marketing written by Subir Bandyopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Business & Economics categories.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.
Contemporary Issues In Digital Marketing
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Author : John Branch
language : en
Publisher: Libri Publishing Limited
Release Date : 2018-06-30
Contemporary Issues In Digital Marketing written by John Branch and has been published by Libri Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-30 with Business & Economics categories.
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Marketing Mastery Strategies For Captivating Audiences
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Author : Harish Chandra Singh Rathod
language : en
Publisher: Inkbound Publishers
Release Date : 2022-12-21
Marketing Mastery Strategies For Captivating Audiences written by Harish Chandra Singh Rathod and has been published by Inkbound Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with Business & Economics categories.
Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-27
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Business & Economics categories.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.