Getting Clients And Keeping Clients For Your Service Business
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Getting Clients And Keeping Clients For Your Service Business
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Author : M. D. Weems
language : en
Publisher: Atlantic Publishing Company
Release Date : 2008
Getting Clients And Keeping Clients For Your Service Business written by M. D. Weems and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Get Clients Now Tm
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Author : C. Hayden
language : en
Publisher: AMACOM
Release Date : 2013-05-28
Get Clients Now Tm written by C. Hayden and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
The Complete Book Of Personal Training
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Author : Douglas Brooks
language : en
Publisher: Human Kinetics
Release Date : 2004
The Complete Book Of Personal Training written by Douglas Brooks and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This books is "the most comprephensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business. The book is truly a complete resource - it's full of information about working with clients and designing programs, and it's a practical guide to all aspects of the personal training business. .... [It] will help you in all aspects of your profession: learn applicable information on fitness testing and assessment ; identify your clients' goals and create fitness tests specifically for them ; learn how to develop cardiovascular, strength and flexibility training programs ; properly train and help special populations ; understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management ; learn how to expand your business." - back cover.
Aba Journal
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Author :
language : en
Publisher:
Release Date : 2003-08
Aba Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with categories.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
Aba Journal
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Author :
language : en
Publisher:
Release Date : 2003-08
Aba Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with categories.
The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
The Essential Guide To Fitness
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Author : Rosemary Marchese
language : en
Publisher: Cengage AU
Release Date : 2019-04-30
The Essential Guide To Fitness written by Rosemary Marchese and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Health & Fitness categories.
Essential Guide to Fitness for the Fitness Instructor addresses SIS30315 – Certificate III in Fitness. The text is mapped to all core units and 12 electives of the qualification, and contains rich foundation content on Anatomy, Physiology, and Nutrition, as well as Fitness orientation, programming, WHS and equipment. The structure of the text highlights learning outcomes and contains an abundance of application cases, activities and quizzes. Strong content on fitness for specific markets and populations supports the volume of learning for the core unit Recognise and apply exercise considerations for specific populations, including chapters on older populations, a NEW chapter on children and adolescents, community fitness, and facilitating groups. Coverage on gym programs, group exercise, water-based fitness, and endurance training introduces students to the instruction of these varied types of fitness training. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Marketing Basics For Designers
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Author : Jane D. Martin
language : en
Publisher: John Wiley & Sons
Release Date : 1995-10-11
Marketing Basics For Designers written by Jane D. Martin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-11 with Architecture categories.
Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Marketing Organization Development
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Author : William J Rothwell
language : en
Publisher: CRC Press
Release Date : 2017-03-16
Marketing Organization Development written by William J Rothwell and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Business & Economics categories.
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.
Keeping Clients For Life
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Author : Karen Caplan Altfest
language : en
Publisher: John Wiley & Sons
Release Date : 2001-07-02
Keeping Clients For Life written by Karen Caplan Altfest and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-02 with Business & Economics categories.
A successful financial planner is someone who does more than just crunch numbers and present an annual investment plan to clients. There is a psychological component to effective client care as well as to issues involving clients' overall financial well-being. People skills, as well as financial planning skills, are necessary to build a successful financial planning business. This comprehensive guide teaches both new and veteran financial professionals how to relate to their clients in meaningful ways, thus growing their business by increasing the long-term retention of those clients. Offered here are insights into such issues as how to determine which clients to accept, how to propose a plan clients can use, how to tread carefully in family situations, how to develop sensitivity and communications skills, and how to work with the media and recognize the importance of building your business one lasting relationship at a time. Karen Caplan Altfest, PhD, CFP (New York, NY), is Vice President of L. J. Altfest & Co., a financial planning and investment management firm. She is also the Director of the Financial Planning and Investments Program at the New School.
Winning The Professional Services Sale
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Author : Michael W. McLaughlin
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-06
Winning The Professional Services Sale written by Michael W. McLaughlin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-06 with Business & Economics categories.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.