Getting Started With Conjoint Analysis 4th Edition
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Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research
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Author : Bryan K. Orme
language : en
Publisher:
Release Date : 2014
Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research written by Bryan K. Orme and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Conjoint analysis (Marketing) categories.
Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
Facets Of Behaviormetrics
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Author : Akinori Okada
language : en
Publisher: Springer Nature
Release Date : 2023-09-17
Facets Of Behaviormetrics written by Akinori Okada and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-17 with Mathematics categories.
This edited book is the first one written in English that deals comprehensively with behavior metrics. The term “behaviormetrics” comprehends the research including all sorts of quantitative approaches to disclose human behavior. Researchers in behavior metrics have developed, extended, and improved methods such as multivariate statistical analysis, survey methods, cluster analysis, machine learning, multidimensional scaling, corresponding analysis or quantification theory, network analysis, clustering, factor analysis, test theory, and related factors. In the spirit of behavior metrics, researchers applied these methods to data obtained by surveys, experiments, or websites from a diverse range of fields. The purpose of this book is twofold. One is to represent studies that display how the basic elements of behavior metrics have developed into present-day behavior metrics. The other is to represent studies performed mainly by those who would like to pioneer new fields of behavior metrics and studies that display elements of future behavior metrics. These studies consist of various characteristics such as those dealing with theoretical or conceptual subjects, the algorithm, the model, the method, and the application to a wide variety of fields. This book helps readers to understand the present and future of behavior metrics.
Proceedings Of The 4th International Conference On Informatics Technology And Engineering 2023 Incite 2023
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Author : Markus Hartono
language : en
Publisher: Springer Nature
Release Date : 2023-11-18
Proceedings Of The 4th International Conference On Informatics Technology And Engineering 2023 Incite 2023 written by Markus Hartono and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Technology & Engineering categories.
This is an open access book.Adaptive, Resilient & Collaborative EngineeringTowards Faster Recovery & Impactful Solutions The world in the last decade has been facing global issues such as accelerated global warming, depleting natural resources, food waste and scarcity, water contamination and shortage, energy conservation, etc. Enter the COVID-19 pandemic in 2020 and we face what people term as double disruption. Not only solutions to the above problems are becoming more critical, but they are also needed fast. Timely and effective solutions are called for so that we can recover from the pandemic while at the same time carry our efforts to better our world. It is no longer sufficient to find solutions that can only delay the negative impacts from the above problems, but it is imperative to tip the balance and reverse the impacts to our advantage. Engineers and engineering have a vital role in inventing mechanisms, systems, and/or products that can address the solutions. Digital technologies and artificial intelligence have been at the forefront of such exploration and we can expect some hints for a better future, if we continue being adaptive, resilient, and collaborative. Given the above background, Faculty of Engineering - Universitas Surabaya, will host the fourth bi-annual international conference “The 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)” in Yogyakarta, Indonesia, September 14th–15th, 2023. This event is a continuation of the past events successfully held in 2017, 2019, and 2021. We invite academia and business practitioners all around the globe to share ideas and best practices relevant to the above conference topic. We hope that this event can also serve as a platform of gathering for anyone interested in exploring potential solutions of our common problems today. Accepted and presented paper will be submitted for publication in reputable International Proceeding (Atlantis Press). See you in Yogyakarta!
Getting Started With Conjoint Analysis
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Author : Bryan K. Orme
language : en
Publisher: Research Publishers LLC
Release Date : 2006
Getting Started With Conjoint Analysis written by Bryan K. Orme and has been published by Research Publishers LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Conjoint analysis (Marketing) categories.
Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Marketing Metrics
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Author : Neil Bendle
language : en
Publisher: FT Press
Release Date : 2020-08-23
Marketing Metrics written by Neil Bendle and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-23 with Business & Economics categories.
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Mushrooms In Forests And Woodlands
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Author : Anthony B. Cunningham
language : en
Publisher: Routledge
Release Date : 2012-06-25
Mushrooms In Forests And Woodlands written by Anthony B. Cunningham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Nature categories.
Many mushrooms - or the 'fruits of fungi' - are extremely valuable, wild-gathered products which are utilised for both their medicinal properties and as food. In many of the world's tropical and temperate forests, they are the primary source of income for the people who live there. These forests range from temperate woodlands and small forests to high altitude forests in the Himalaya and tropical miombo woodlands in south-central Africa. In south-west China, over 200 species of wild fungi in 64 genera are commercially traded while in Europe and North America, woodlands and small forests are the source of many highly-prized mushrooms and an essential resource for many small enterprises and collectors. Yet the increased demand for timber has resulted in the rapid expansion of forestry, which in turn has destroyed the natural habitat of many fungi, unbalancing both forest economics and ecology. Despite the economic, social and cultural values of fungi, there is a general lack of understanding of their importance to local livelihoods and forest ecology. This book aims to fill this gap and extends the People and Plants Conservation Series beyond the plant kingdom into the related world of fungi and mushrooms. It demonstrates the crucial roles that fungi play in maintaining forest ecosystems and the livelihoods of rural people throughout the world while providing good practice guidelines for the sustainable management of this resource and an assessment of economic value. It brings together the perspectives of biologists, anthropologists and forest and woodland managers to provide a unique inter-disciplinary and international overview of the key issues.
Post Covid Marketing Challenges
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Author : Katia Iankova
language : en
Publisher: Transnational Press London
Release Date : 2022-04-28
Post Covid Marketing Challenges written by Katia Iankova and has been published by Transnational Press London this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan
Key Marketing Metrics
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Author : Neil Bendle
language : en
Publisher: Pearson UK
Release Date : 2021-02-12
Key Marketing Metrics written by Neil Bendle and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Climate Risk Esg Integration And Economic Growth
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Author : Mihaela Onofrei
language : en
Publisher: Frontiers Media SA
Release Date : 2023-05-03
Climate Risk Esg Integration And Economic Growth written by Mihaela Onofrei and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-03 with Science categories.
Pricing And Revenue Optimization
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Author : Robert L. Phillips
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
Pricing And Revenue Optimization written by Robert L. Phillips and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.