Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research
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Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research
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Author : Bryan K. Orme
language : en
Publisher:
Release Date : 2014
Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research written by Bryan K. Orme and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Conjoint analysis (Marketing) categories.
Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
Getting Started With Conjoint Analysis
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Author : Bryan K. Orme
language : en
Publisher: Research Publishers LLC
Release Date : 2006
Getting Started With Conjoint Analysis written by Bryan K. Orme and has been published by Research Publishers LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Conjoint analysis (Marketing) categories.
Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Choice Based Conjoint Analysis
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Author : Damaraju Raghavarao
language : en
Publisher: CRC Press
Release Date : 2010-08-03
Choice Based Conjoint Analysis written by Damaraju Raghavarao and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-03 with Mathematics categories.
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Handbook Of Research Methods For Tourism And Hospitality Management
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Author : Robin Nunkoo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-07-27
Handbook Of Research Methods For Tourism And Hospitality Management written by Robin Nunkoo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Product Research
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Author : N. R. Srinivasa Raghavan
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-11
Product Research written by N. R. Srinivasa Raghavan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-11 with Technology & Engineering categories.
7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in mathematical models used for design and optimization of nondeterministic engineering systems. In general, - certainty can be broadly classi?ed into three types (Bae et al. 2004; Ha-Rok 2004; Klir and Wierman 1998; Oberkampf and Helton 2002; Sentz 2002). The ?rst one is aleatory uncertainty (also referred to as stochastic uncertainty or inherent - certainty) – it results from the fact that a system can behave in random ways. For example, the failure of an engine can be modeled as an aleatory uncertaintybecause the failure can occur at a random time. One cannot predict exactly when the engine will fail even if a large quantity of failure data is gathered (available). The second one is epistemic uncertainty (also known as subjective uncertainty or reducible - certainty) – it is the uncertainty of the outcome of some random event due to lack of knowledge or information in any phase or activity of the modeling process. By gaining information about the system or environmental factors, one can reduce the epistemic uncertainty. For example, a lack of experimental data to characterize new materials and processes leads to epistemic uncertainty.
Handbook Of Marketing Analytics
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Author : Natalie Mizik
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018
Handbook Of Marketing Analytics written by Natalie Mizik and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Proceedings Of The 7th International Conference On Kansei Engineering And Emotion Research 2018
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Author : Anitawati Mohd Lokman
language : en
Publisher: Springer
Release Date : 2018-03-13
Proceedings Of The 7th International Conference On Kansei Engineering And Emotion Research 2018 written by Anitawati Mohd Lokman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Technology & Engineering categories.
The proceedings gather a selection of refereed papers presented at the 7th International Conference on Kansei Engineering and Emotion Research 2018 (KEER 2018), which was held in Kuching, Malaysia from 19 to 22 March 2018. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research. The subjects include: Kansei, Emotion and Games Kansei, Emotion and Computing Kansei, Emotion and Wellbeing / Quality of Life Kansei, Emotion and Design Kansei, Emotion and Health / Ergonomics Kansei, Emotion and Multidisciplinary Fields Kansei, Emotion and Culture Kansei, Emotion and Social computing Kansei, Emotion and Evaluation Kansei, Emotion and User Experience The book offers a valuable resource for all graduate students, experienced researchers and industrial practitioners interested in the fields of user experience/usability, engineering design, human factors, quality management, product development and design.
The Cambridge Handbook Of Marketing And The Law
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Author : Jacob E. Gersen
language : en
Publisher: Cambridge University Press
Release Date : 2023-07-13
The Cambridge Handbook Of Marketing And The Law written by Jacob E. Gersen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Law categories.
This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.
The Pdma Toolbook 3 For New Product Development
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Author : Abbie Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 2007-09-28
The Pdma Toolbook 3 For New Product Development written by Abbie Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-28 with Technology & Engineering categories.
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.