The Cambridge Handbook Of Marketing And The Law
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The Cambridge Handbook Of Marketing And The Law
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Author : Jacob E. Gersen
language : en
Publisher: Cambridge University Press
Release Date : 2023-07-13
The Cambridge Handbook Of Marketing And The Law written by Jacob E. Gersen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Law categories.
This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.
Cambridge Marketing Handbook Law
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Author : Kiran Kapur
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Cambridge Marketing Handbook Law written by Kiran Kapur and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Law categories.
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.
The Cambridge Handbook Of Consumer Psychology
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Author : Cait Lamberton
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-06
The Cambridge Handbook Of Consumer Psychology written by Cait Lamberton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Psychology categories.
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
The Cambridge Handbook Of Consumer Privacy
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Author : Evan Selinger
language : en
Publisher: Cambridge University Press
Release Date : 2018-04-02
The Cambridge Handbook Of Consumer Privacy written by Evan Selinger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-02 with Law categories.
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.
The Cambridge Handbook Of Artificial Intelligence
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Author : Larry A. DiMatteo
language : en
Publisher: Cambridge University Press
Release Date : 2022-08-11
The Cambridge Handbook Of Artificial Intelligence written by Larry A. DiMatteo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-11 with Law categories.
The technology and application of artificial intelligence (AI) throughout society continues to grow at unprecedented rates, which raises numerous legal questions that to date have been largely unexamined. Although AI now plays a role in almost all areas of society, the need for a better understanding of its impact, from legal and ethical perspectives, is pressing, and regulatory proposals are urgently needed. This book responds to these needs, identifying the issues raised by AI and providing practical recommendations for regulatory, technical, and theoretical frameworks aimed at making AI compatible with existing legal rules, principles, and democratic values. An international roster of authors including professors of specialized areas of law, technologists, and practitioners bring their expertise to the interdisciplinary nature of AI.
The Cambridge Handbook Of Investment Driven Intellectual Property
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Author : Enrico Bonadio
language : en
Publisher: Cambridge University Press
Release Date : 2023-03-31
The Cambridge Handbook Of Investment Driven Intellectual Property written by Enrico Bonadio and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with Law categories.
This handbook challenges the conventional wisdom that intellectual property is the law of creativity. Traditionally, IP has been instrumental for protecting creations of the mind, with only inventors of original works enjoying exclusive rights. Related, sui generis, and quasi-IP rights, which protect monetary investments and efforts rather than originality and inventiveness, were considered exceptions to the general principles of IP. But increasingly, IP rights are being granted to safeguard corporate investments. This handbook brings together an international roster of contributors to explore this emerging trend. Why are investments the primary driver of legal protection, and often the main requirement to obtain it? Who benefits from such new forms of protection? What should the scope of these new rights be? And are they desirable in the first place? In doing so, the volume is the first to highlight and systematically critique the move from 'intellectual' to 'investment' property.
The Cambridge Handbook Of Cyber Behavior
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Author : Zheng Yan
language : en
Publisher: Cambridge University Press
Release Date : 2023-11-09
The Cambridge Handbook Of Cyber Behavior written by Zheng Yan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-09 with Psychology categories.
This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.
Marketing And The Law
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Author : Brendan Sweeney
language : en
Publisher:
Release Date : 2015
Marketing And The Law written by Brendan Sweeney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Marketing categories.
The Cambridge Handbook Of Compliance
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Author : Benjamin van Rooij
language : en
Publisher: Cambridge University Press
Release Date : 2022-08-04
The Cambridge Handbook Of Compliance written by Benjamin van Rooij and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-04 with Law categories.
Compliance has become key to our contemporary markets, societies, and modes of governance across a variety of public and private domains. While this has stimulated a rich body of empirical and practical expertise on compliance, thus far, there has been no comprehensive understanding of what compliance is or how it influences various fields and sectors. The academic knowledge of compliance has remained siloed along different disciplinary domains, regulatory and legal spheres, and mechanisms and interventions. This handbook bridges these divides to provide the first one-stop overview of what compliance is, how we can best study it, and the core mechanisms that shape it. Written by leading experts, chapters offer perspectives from across law, regulatory studies, management science, criminology, economics, sociology, and psychology. This volume is the definitive and comprehensive account of compliance.
Drafting Copyright Exceptions
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Author : Emily Hudson
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-02
Drafting Copyright Exceptions written by Emily Hudson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Law categories.
This is a detailed account of interpretative practices and the 'law in action' that draws lessons for the drafting of copyright exceptions.