Gis In Marketing
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Gis In Marketing
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Author : Kyle Simpson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-02-13
Gis In Marketing written by Kyle Simpson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-13 with categories.
This book examines the existing uses and potential uses of GIS in marketing. In examining the interaction of marketing and geography, the variables of demographics, space, and time are used as a framework. Specific applications of GIS in customer relationship management, market segmentation, and competitive analysis are illustrated with hypothetical and real world examples. Additional areas of GIS application include product strategy, price strategy, promotion strategy, and place or distribution strategy. The author hopes that understanding the existing and potential uses of GIS in marketing will spur the interest of marketing practitioners to integrate GIS into marketing strategy to create competitive advantage. Furthermore, it is hoped that this chapter will serve as an outline for the broader consideration of the applications of GIS in marketing.
Gis Tutorial For Marketing
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Author : Fred L. Miller
language : en
Publisher: ESRI, Inc.
Release Date : 2007
Gis Tutorial For Marketing written by Fred L. Miller and has been published by ESRI, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
DVD contains: ArcView 9.2 software.
Gis Tutorial For Marketing
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Author : Fred Miller
language : en
Publisher:
Release Date : 2007
Gis Tutorial For Marketing written by Fred Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Geomarketing
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Author : Marc M.J. Verschuren
language : en
Publisher:
Release Date : 2006
Geomarketing written by Marc M.J. Verschuren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Analysis Of Gis Software A Gis Software Market Survey In The Business To Consumer B2c And Business To Business B2b Market
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Author : Ondrej Horsky
language : en
Publisher: GRIN Verlag
Release Date : 2007
Analysis Of Gis Software A Gis Software Market Survey In The Business To Consumer B2c And Business To Business B2b Market written by Ondrej Horsky and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Vienna University of Economics and Business (Institut für Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment' 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment' 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on. This work contains the following main chapters: 'Introduction' (chapter 5), 'project description' (chapter. 6), 'GIS-SW Market Overview' (chapter. 7.1), 'GIS-Software systems overview' (chapter 7.4), 'developing process of the criteria catalogue' (chapter 7.5), 'Discussion about the results of the primary resea
Gis For Business And Service Planning
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Author : Paul A. Longley
language : en
Publisher: John Wiley & Sons
Release Date : 1996-02-14
Gis For Business And Service Planning written by Paul A. Longley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-14 with Science categories.
GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning: * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases * discusses the relative merits of customised versus proprietarysolutions to business application databases * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments * critically assesses GIS in the market place and evaluatesdifferent GIS strategies GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).
Analysis Of Gis Software A Gis Software Market Survey In The Business To Consumer B2c And Business To Business B2b Market
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Author : Ondrej Horsky
language : en
Publisher: GRIN Verlag
Release Date : 2007-08-21
Analysis Of Gis Software A Gis Software Market Survey In The Business To Consumer B2c And Business To Business B2b Market written by Ondrej Horsky and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-21 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Vienna University of Economics and Business (Institut für Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment‚ 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment‚ 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on. This work contains the following main chapters: ‘Introduction’ (chapter 5), ‘project description’ (chapter. 6), ‘GIS-SW Market Overview’ (chapter. 7.1), ‘GIS-Software systems overview’ (chapter 7.4), ‘developing process of the criteria catalogue’ (chapter 7.5), ‘Discussion about the results of the primary research phase’ (chapter 7.6) and ‘Analyzed reference Prof. GIS-Desktop Systems’ (chapter 7.7). The final chapter ‘Conclusion and views forward’ (chapter 8) sums up the main parts of this work and shows cognition results of the primary research phase as well as other modelling and design possibilities of the introduced criteria catalogue.
The Integration Of Gis Into A Marketing Dss
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Author : David J. Grimshaw
language : en
Publisher:
Release Date : 1989
The Integration Of Gis Into A Marketing Dss written by David J. Grimshaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Geo Business
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Author : James B. Pick
language : en
Publisher: John Wiley & Sons
Release Date : 2008-01-02
Geo Business written by James B. Pick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Exploit the advantages of Geographic Information Systems in your business Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles. Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. In this book, you’ll find out: What GIS is and how it can be integrated into your organization’s existing information infrastructure. How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization. The expanding roles of GIS and spatial technologies in the web and mobile environments. The ethical, legal, and security issues of special technologies How to conduct a cost/benefit and ROI analyses for GIS. Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.
Marketing Geographic Information Systems And Cartographic Services
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Author : Sherry Kay Coatney
language : en
Publisher:
Release Date : 1992
Marketing Geographic Information Systems And Cartographic Services written by Sherry Kay Coatney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
