Geomarketing
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Geomarketing
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Author : Gérard Cliquet
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-04
Geomarketing written by Gérard Cliquet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Business & Economics categories.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
The Use Of Geomarketing For The Location And Branch Network Planning On The Example Porsche A Critical Examination Of The Applicability Of The Current State Of Research
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Author : Lars Steilmann
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-23
The Use Of Geomarketing For The Location And Branch Network Planning On The Example Porsche A Critical Examination Of The Applicability Of The Current State Of Research written by Lars Steilmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Business & Economics categories.
Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.
Location Based Marketing
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Author : Gérard Cliquet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-31
Location Based Marketing written by Gérard Cliquet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Business & Economics categories.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Geomarketing
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Author : Johannes Kroll
language : de
Publisher: Diplomica Verlag
Release Date : 2010
Geomarketing written by Johannes Kroll and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Best ndiges Wachstum des Angebots an Waren und Dienstleistungen, ges ttigte M rkte und eine zunehmende Individualisierung der Konsumenten. All diese Faktoren f hren zu immer h rter umk mpften M rkten und zu einem immer sch rfer werdenden Wettbewerb. Anbieter m ssen folglich verst rkt das gesamte Marketinginstrumentarium an den W nschen, Bed rfnissen und Erwartungen der aktuellen wie potenziellen Kunden ausrichten. Die Ausgangsbasis ist deshalb die Erkenntnis, dass der Erfolg eines Unternehmens ma geblich davon abh ngt, wie gut es den Markt, in welchem es agiert, kennt und in der Lage ist, diesen im Sinne eines integrierten Marketingkonzepts zu bearbeiten. Dieses Buch richtet sich sowohl an Studierende, Lehrende als auch an Praktiker. Dabei werden sowohl grundlegende Fragen beantwortet als auch der Einsatz des Geomarketing in der Praxis beleuchtet. Im Speziellen wird der Leitfrage nachgegangen, welchen Beitrag Geomarketing, mit besonderem Fokus auf dessen Teildisziplin Mikromarketing, zu einer markt- und kundenorientierten Marktbearbeitung im Direktmarketing leisten kann. Hauptziel dieser Betrachtung ist es also, die Bedeutung der relativ jungen Disziplin Geomarketing f r das Direktmarketing im B2C-Bereich herauszustellen. Dabei soll die Frage beantwortet werden, in welchen Bereichen Geomarketing und der Einsatz von kleinr umigen Informationen im Rahmen von Database Marketing bei der Planung, Durchf hrung und Kontrolle von Direktmarketingaktivit ten eingesetzt werden k nnen und eingesetzt werden.
Networked Control Systems For Connected And Automated Vehicles
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Author : Alexander Guda
language : en
Publisher: Springer Nature
Release Date : 2022-11-15
Networked Control Systems For Connected And Automated Vehicles written by Alexander Guda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Technology & Engineering categories.
Control of large-scale distributed energy systems over communication networks is an important topic with many application domains. The book presents novel concepts of distributed control for networked and cyber-physical systems (CPS), such as smart industrial production lines, smart energy grids, and autonomous vehicular systems. It focuses on new solutions in managing data and connectivity to support connected and automated vehicles (CAV). The book compiles original research papers presented at the conference “Networked Control Systems for Connected and Automated Vehicles” (Russia). The latest connected and automated vehicle technologies for next generation autonomous vehicles are presented. The book sets new goals for the standardization of the scientific results obtained and the advancement to the level of full autonomy and full self-driving (FSD). The book presents the latest research in artificial intelligence, assessing virtual environments, deep learning systems, and sensor fusion for automated vehicles. Particular attention is paid to new safety standards, safety and security systems, and control of epidemic spreading over networks. The issues of building modern transport infrastructure facilities are also discussed in the articles presented in this book. The book is of considerable interest to scientists, researchers, and graduate students in the field of transport systems, as well as for managers and employees of companies using or producing equipment for these systems.
Enhancing Customer Engagement Through Location Based Marketing
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-03-07
Enhancing Customer Engagement Through Location Based Marketing written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Location Based Marketing
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Author : Gérard Cliquet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-09
Location Based Marketing written by Gérard Cliquet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Business & Economics categories.
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Social Media Marketing All In One For Dummies
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Author : Michelle Krasniak
language : en
Publisher: John Wiley & Sons
Release Date : 2021-03-09
Social Media Marketing All In One For Dummies written by Michelle Krasniak and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Business & Economics categories.
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Spatial Economics Volume Ii
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Author : Stefano Colombo
language : en
Publisher: Springer Nature
Release Date : 2020-12-18
Spatial Economics Volume Ii written by Stefano Colombo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Business & Economics categories.
Space is a crucial variable in any economic activity. Spatial Economics is the branch of economics that explicitly aims to incorporate the space dimension in the analysis of economic phenomena. From its beginning in the last century, Spatial Economics has contributed to the understanding of the economy by developing plenty of theoretical models as well as econometric techniques having the “space” as a core dimension of the analysis. This edited volume addresses the complex issue of Spatial Economics from an applied point of view. This volume is part of a more complex project including another edited volume (Spatial Economics Volume I: Theory) collecting original papers which address Spatial Economics from a theoretical perspective.
Geomarketing
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Author : Amaduzzi Salvatore
language : it
Publisher: EPC srl
Release Date : 2011-02-28
Geomarketing written by Amaduzzi Salvatore and has been published by EPC srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-28 with Political Science categories.
Una guida completa al geomarketing, un libro che colma un vuoto nel panorama informativo italiano. In Italia, del resto, la disciplina non è ancora molto diffusa mentre, all'estero, è sempre più praticata. Il geomarketing mette insieme le potenzialità della geografia con i vari aspetti del marketing, introducendo quindi i parametri geografici nell'interpretazione dei fenomeni del mercato e della comunicazione. Si cerca, insomma, di rispondere a domande chiave, ad esempio, quando si deve decidere dove posizionare una determinata attività produttiva: dove si localizzano i consumatori appartenenti a un determinato target, dove si trova la concorrenza, in che modo individuare sul territorio i potenziali clienti. Oppure ancora se si può differenziare la distribuzione dei beni in un'area geografica in base alla valutazione degli indicatori di reddito e in funzione di questi diversificare le politiche di prezzo. Il volume è dedicato a quelle figure professionali che non hanno uno skill tecnico specifico e intende fornire tutte le informazioni utili a valutare se il geomarketing possa essere un valido supporto alla propria attività. A questo proposito si descrivono i componenti, i principali fornitori e le modalità operative per lo startup di un progetto di geomarketing, presentando diversi casi studio relativi all'attivazione di progetti in aziende e pubbliche amministrazioni evidenziando motivazioni, obiettivi, tecnologie e risultati ottenuti. Viene inoltre allegato un DVD e la possibilità di iscrizione ad un portale che contiene molte utili risorse: filmati, documenti, articoli, link a risorse sul web e a innumerevoli webinar e podcast che consentono approfondimenti sui vari temi trattati.