Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Author : Pam Didner
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-19
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works written by Pam Didner and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Customer Engagement Officer Ceo Content Marketing And The Realities Of Executive Blogging
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Author : Mark Hillary
language : en
Publisher: Lulu.com
Release Date : 2015-02-18
Customer Engagement Officer Ceo Content Marketing And The Realities Of Executive Blogging written by Mark Hillary and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Computers categories.
Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sustainable Energy For Smart Cities
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Author : João L. Afonso
language : en
Publisher: Springer Nature
Release Date : 2023-05-29
Sustainable Energy For Smart Cities written by João L. Afonso and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-29 with Computers categories.
This book constitutes the refereed post-conference proceedings of the 4th EAI International Conference on Sustainable Energy for Smart Cities, SESC 2022, held in Braga, Portugal, in November 2022. The 10 revised full papers were carefully reviewed and selected from 29 submissions. They present multidisciplinary scientific results toward answering complex technological problems of emergent Smart Cities. The subjects related to sustainable energy, framed with the scope of smart cities and addressed along with the SESC 2022 conference, are crucial to guarantee an equilibrium among economic growth and environmental sustainability, as well as to contribute to reducing the impact of climate change.
International Conference On Managing Business Through Web Analytics
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Author : Soraya Sedkaoui
language : en
Publisher: Springer Nature
Release Date : 2022-12-02
International Conference On Managing Business Through Web Analytics written by Soraya Sedkaoui and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-02 with Technology & Engineering categories.
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.
Content Marketing
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Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2012
Content Marketing written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Digital Marketing
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Author : Dr. D David Winster Praveenraj
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Digital Marketing written by Dr. D David Winster Praveenraj and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Digital Marketing
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Author : Dr. K R Kumar
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Digital Marketing written by Dr. K R Kumar and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Digital Marketing
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Author : Dr M Ganesh Babu, Dr Mohan N J Monteiro
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Digital Marketing written by Dr M Ganesh Babu, Dr Mohan N J Monteiro and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Proceedings Of The International Conference On Business Economics Social Sciences And Humanities Economics Business And Management Track Icobest Ebm 2024
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Author : Lia Warlina
language : en
Publisher: Springer Nature
Release Date : 2024-07-26
Proceedings Of The International Conference On Business Economics Social Sciences And Humanities Economics Business And Management Track Icobest Ebm 2024 written by Lia Warlina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-26 with Business & Economics categories.
This is an open access book. The International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST) is hosted annually by Universitas Komputer Indonesia (UNIKOM). ICOBEST aims to facilitate the exchange of knowledge and experiences among academia, researchers, and scholars, fostering optimism and revitalization within the scientific framework. ICOBEST provides a unique opportunity for participants to network, share ideas, and present their research findings to an international audience. Encouraging discussions on the latest innovations, emerging trends, and practical challenges in business, economics, social sciences, and humanities. This year, UNIKOM will held the conference in hybrid format, which means interested authors can participate in this conference either in-person or through online means.