Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Author : Pam Didner
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-19
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works written by Pam Didner and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Customer Engagement Officer Ceo Content Marketing And The Realities Of Executive Blogging
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Author : Mark Hillary
language : en
Publisher: Lulu.com
Release Date : 2015-02-18
Customer Engagement Officer Ceo Content Marketing And The Realities Of Executive Blogging written by Mark Hillary and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-18 with Computers categories.
Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.
Essentials Of Marketing
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Author : Jim Blythe
language : en
Publisher: Pearson UK
Release Date : 2019
Essentials Of Marketing written by Jim Blythe and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic books categories.
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Sustainable Energy For Smart Cities
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Author : João L. Afonso
language : en
Publisher: Springer Nature
Release Date : 2023-05-29
Sustainable Energy For Smart Cities written by João L. Afonso and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-29 with Computers categories.
This book constitutes the refereed post-conference proceedings of the 4th EAI International Conference on Sustainable Energy for Smart Cities, SESC 2022, held in Braga, Portugal, in November 2022. The 10 revised full papers were carefully reviewed and selected from 29 submissions. They present multidisciplinary scientific results toward answering complex technological problems of emergent Smart Cities. The subjects related to sustainable energy, framed with the scope of smart cities and addressed along with the SESC 2022 conference, are crucial to guarantee an equilibrium among economic growth and environmental sustainability, as well as to contribute to reducing the impact of climate change.
Content Marketing
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Author : Gavin Turner
language : en
Publisher: Erwin Ronel Cruz
Release Date : 2019-05-17
Content Marketing written by Gavin Turner and has been published by Erwin Ronel Cruz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-17 with Business & Economics categories.
If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.
Content Marketing In A Week
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Author : Jane Heaton
language : en
Publisher: Hachette UK
Release Date : 2016-03-10
Content Marketing In A Week written by Jane Heaton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Content Marketing
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Author : Rick Ramos
language : en
Publisher: CreateSpace
Release Date : 2013-07-10
Content Marketing written by Rick Ramos and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider's Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start and run a content marketing program. It will show you how to attract new customers and keep them engaged with your brand. "Content marketing is the only way to become a true thought leader. This book provides all the fundamentals of how to think about, generate, distribute, and measure the results of great content. There is no substitute for a well-executed content marketing strategy, especially for B2B and SAAS businesses. Rick Ramos spells out everything you need to build a great content foundation." Peter Hamilton, CEO of HasOffers.com "Rick Ramos has created a concise, step-by-step guide for marketers that explains how brands can create and leverage content to increase leads and generate sales. A must-read for any marketer navigating today's content-fueled media landscape." Steve Hall, Adrants.com - Editor and Publisher “This book is about more than just content marketing. It's about making your business become a part of the conversation. Through this book you learn how to inform your customers to make intelligent decisions. I think that every business should adopt the strategies that it outlines.” Clark Landry, Co-founder and Chairman at SHIFT.com
Content Marketing
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Author : Joe Wilson Schaefer
language : en
Publisher: E.C. Publishing via PublishDrive
Release Date : 2018-11-13
Content Marketing written by Joe Wilson Schaefer and has been published by E.C. Publishing via PublishDrive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-13 with Business & Economics categories.
Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-27
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Business & Economics categories.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
High Impact Content Marketing
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Author : Purna Virji
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
High Impact Content Marketing written by Purna Virji and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.