Global Hotel Alliance
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Global Hotel Alliance
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Author : Peter Zámborský
language : en
Publisher:
Release Date : 2018
Global Hotel Alliance written by Peter Zámborský and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Hotel management categories.
The Global Hotel Alliance (GHA) is the largest hotel alliance in the world; however, their presence is currently the strongest in their traditional markets in Europe. With the increasing growth of tourism in the East - that is, the Middle East, Asia and Australasia - the GHA is now planning to intensify their presence and strengthen their position in these markets. Initially the decision point of this case is outlined, highlighting the aim of the GHA of intensifying their presence in the East. Next, the background of GHA, including its history and development, outlining the company brands and their global distribution is presented, before highlighting the GHA business structure. The DISCOVERY rewards program is then explained by providing an overview of the program, explaining how it works, and how it differs from the rewards programs of other hotels and hotel alliances. A competitor analysis is then presented, which highlights the similarities and differences between the GHA and its competitors, in particular other alliances in the luxury hotel segment. Finally, two strategic challenges that the GHA has faced are presented, outlining the nature of the challenge, the solution to the challenge, and finally the benefits that have arisen from taking action before concluding the case. The future strategy of GHA will require careful decisions about its positioning in the global luxury hotel industry. To what extend and how should it refocus on growth in the East?
International Encyclopedia Of Hospitality Management
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Author : Abraham Pizam
language : en
Publisher: Butterworth-Heinemann
Release Date : 2010
International Encyclopedia Of Hospitality Management written by Abraham Pizam and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This encyclopedia covers all of the relevant issues in the field of hospitality management from both a sectoral level as well as a functional one. It's unique user-friendly structure enables readers to find exactly the information they require at a glance.
Contemporary International Business In The Asia Pacific Region
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Author : Alain Verbeke
language : en
Publisher: Cambridge University Press
Release Date : 2019-04-02
Contemporary International Business In The Asia Pacific Region written by Alain Verbeke and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-02 with Business & Economics categories.
This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.
Handbook Of Hospitality Strategic Management
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Author : Michael Olsen
language : en
Publisher: Routledge
Release Date : 2008-09-10
Handbook Of Hospitality Strategic Management written by Michael Olsen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Business & Economics categories.
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Global Operations Strategy
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Author : Yeming Gong
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-07-01
Global Operations Strategy written by Yeming Gong and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Business & Economics categories.
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Plunkett S Airline Hotel Travel Industry Almanac
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Author : Jack W. Plunkett
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2008-09
Plunkett S Airline Hotel Travel Industry Almanac written by Jack W. Plunkett and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Airlines categories.
Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
Brand Desire
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Author : Nicholas Ind
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-10-20
Brand Desire written by Nicholas Ind and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-20 with Business & Economics categories.
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
Book Of Membership And Constitution Of The Hotel And Restaurant Employes International Alliance And Bartenders International League Of America
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Author : Hotel and Restaurant Employes' International Alliance and Bartenders' International League of America
language : en
Publisher:
Release Date : 1911
Book Of Membership And Constitution Of The Hotel And Restaurant Employes International Alliance And Bartenders International League Of America written by Hotel and Restaurant Employes' International Alliance and Bartenders' International League of America and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1911 with Hotels categories.
The Hospitality And Tourism Industry In China
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Author : Jinlin Zhao
language : en
Publisher: CRC Press
Release Date : 2018-06-27
The Hospitality And Tourism Industry In China written by Jinlin Zhao and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Business & Economics categories.
Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.
The International Hotel Industry
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Author : Graham Todd
language : en
Publisher:
Release Date : 1995
The International Hotel Industry written by Graham Todd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Alle lande categories.