Global Hotel Strategies
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The International Hotel Industry
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Author : Graham Todd
language : en
Publisher:
Release Date : 1995
The International Hotel Industry written by Graham Todd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Alle lande categories.
Global Hotel Strategies
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Author : Jonathan Hart
language : en
Publisher:
Release Date : 1999
Global Hotel Strategies written by Jonathan Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Hotels categories.
Global Hotel Alliance
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Author : Peter Zámborský
language : en
Publisher:
Release Date : 2018
Global Hotel Alliance written by Peter Zámborský and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Hotel management categories.
The Global Hotel Alliance (GHA) is the largest hotel alliance in the world; however, their presence is currently the strongest in their traditional markets in Europe. With the increasing growth of tourism in the East - that is, the Middle East, Asia and Australasia - the GHA is now planning to intensify their presence and strengthen their position in these markets. Initially the decision point of this case is outlined, highlighting the aim of the GHA of intensifying their presence in the East. Next, the background of GHA, including its history and development, outlining the company brands and their global distribution is presented, before highlighting the GHA business structure. The DISCOVERY rewards program is then explained by providing an overview of the program, explaining how it works, and how it differs from the rewards programs of other hotels and hotel alliances. A competitor analysis is then presented, which highlights the similarities and differences between the GHA and its competitors, in particular other alliances in the luxury hotel segment. Finally, two strategic challenges that the GHA has faced are presented, outlining the nature of the challenge, the solution to the challenge, and finally the benefits that have arisen from taking action before concluding the case. The future strategy of GHA will require careful decisions about its positioning in the global luxury hotel industry. To what extend and how should it refocus on growth in the East?
The Growth Strategies Of Hotel Chains
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2006-02-07
The Growth Strategies Of Hotel Chains written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-07 with Business & Economics categories.
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
Strategic Management In The International Hospitality And Tourism Industry
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Author : Fevzi Okumus
language : en
Publisher: Routledge
Release Date : 2010-05-14
Strategic Management In The International Hospitality And Tourism Industry written by Fevzi Okumus and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Globalization Strategy In The Hotel Industry
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Author : Frank M. Go
language : en
Publisher:
Release Date : 1995
Globalization Strategy In The Hotel Industry written by Frank M. Go and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The Growth Strategies Of Hotel Chains
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Author : Onofre Martorell Cunill
language : en
Publisher: Routledge
Release Date : 2006
The Growth Strategies Of Hotel Chains written by Onofre Martorell Cunill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
The International Hotel Industry
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Author : Murray Bailey
language : en
Publisher:
Release Date : 1998
The International Hotel Industry written by Murray Bailey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Hospitality industry categories.
Handbook Of Hospitality Strategic Management
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Author : Michael Olsen
language : en
Publisher: Routledge
Release Date : 2008-09-10
Handbook Of Hospitality Strategic Management written by Michael Olsen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Business & Economics categories.
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
The Routledge Handbook Of Hotel Chain Management
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Author : Maya Ivanova
language : en
Publisher: Routledge
Release Date : 2016-05-05
The Routledge Handbook Of Hotel Chain Management written by Maya Ivanova and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.