Global Market Strategies
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Global Marketing Strategy
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Author : Susan P. Douglas
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Global Marketing Strategy written by Susan P. Douglas and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 1998
Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
The Global Market
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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Global Marketing Management
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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 1989
Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Export marketing categories.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
The Global Business
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 1993
The Global Business written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People's Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Global Market Entry
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Author : Christopher Nagel
language : en
Publisher: Xlibris Corporation
Release Date : 2012-08
Global Market Entry written by Christopher Nagel and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08 with Business & Economics categories.
This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm's international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more granular' issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.
Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 2004
Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Export marketing categories.
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The authors have revised the complete text with reference to numerous 2000-2002 academic and trade sources. Chapter 2, The Global Economy, features new statistics on world trade and growth rates, a discussion of the steel tariffs challenged by the EU and WTO, and the financial impact of 9/11. Other highlights include Chapter 3, Cultural and Social Forces, offering insightful business advice about Hindu and Moslem cultures; Chapter 4, Political and Legal Forces, examining how countries such as China use product standards to avoid poor-quality imports and how companies are dealing with executive kidnappings, one of the fastest-growing criminal practices in the world; and Chapter 10, Pricing for Global Markets, covering the management of transfer pricing in response to government audits. An updated casebook appears with every new copy of the Sixth Edition-and allows students to gain a better understanding of how products are developed and marketed through company-, product-, and industry-specific cases.
Global Marketing Strategy
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Springer Nature
Release Date : 2022-02-16
Global Marketing Strategy written by Bodo B. Schlegelmilch and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Business & Economics categories.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Global Market Strategies
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Author : Michael Neubert
language : en
Publisher: Campus Verlag
Release Date : 2013-11
Global Market Strategies written by Michael Neubert and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with Business & Economics categories.
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
Cases In Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 2002
Cases In Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Export marketing categories.