Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China
DOWNLOAD
Download Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China
DOWNLOAD
Author : Karsten Klauenberg
language : en
Publisher: GRIN Verlag
Release Date : 2012-03-02
Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China written by Karsten Klauenberg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-02 with Business & Economics categories.
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategy to enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.
Market Entry Concepts Of Chinese Automotive Companies Into The European Market
DOWNLOAD
Author : Ramona Blietz
language : en
Publisher: GRIN Verlag
Release Date : 2016-11-08
Market Entry Concepts Of Chinese Automotive Companies Into The European Market written by Ramona Blietz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-08 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.
Marketing Strategies Of Chinese Companies
DOWNLOAD
Author : Fenghua Tang
language : en
Publisher: diplom.de
Release Date : 2009-11-23
Marketing Strategies Of Chinese Companies written by Fenghua Tang and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-23 with Business & Economics categories.
Inhaltsangabe:Introduction: Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. This is the reason why I decided to write this thesis. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately? The entry of Chinese rivals in global market is similar to when Japanese and Korean companies emerged [...]
International Marketing Plan For Volkswagen
DOWNLOAD
Author : Christian Baumann
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-20
International Marketing Plan For Volkswagen written by Christian Baumann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-20 with Business & Economics categories.
Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000€ with an operating profit of 6,151,000€ which in turn resulted in a profit after tax of 4,122,000€.1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. [...]
Competitive International Marketing Strategies Market Entry Challenges For New Zealand Motor Insurance Companies In The Chinese Market
DOWNLOAD
Author : Ai Xuebin (Andy)
language : en
Publisher:
Release Date : 2004
Competitive International Marketing Strategies Market Entry Challenges For New Zealand Motor Insurance Companies In The Chinese Market written by Ai Xuebin (Andy) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Digital Marketing Strategy Of Porsche Ag
DOWNLOAD
Author : Jakob Maas
language : en
Publisher:
Release Date : 2022-01-17
Digital Marketing Strategy Of Porsche Ag written by Jakob Maas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-17 with categories.
Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 93/100 Punkte, Linneaus University (University), course: Kurs, language: English, abstract: This paper provides an analysis of the current situation of Porsche within the market and on social media. Porsche needs to develop their social media to the next level for appealing to a new generation with different expectations. Forecasts have predicted a fourfold growth by 2050 in the car industry. With the development of Porsche's digital marketing strategy, in addition to supporting the achievement of the company's overall goal, the target audience will be attracted. With multichannel marketing and channel integration, leverage effects can be created, and the defined marketing objective can be achieved. Special attention is given to social media in this paper, with specific strategies for Instagram and YouTube. On these two platforms, Porsche's target audience overlaps with the user groups.
Market Entry Analysis Of Automobile International Joint Ventures In P R China
DOWNLOAD
Author : Ying Xie
language : en
Publisher:
Release Date : 2000
Market Entry Analysis Of Automobile International Joint Ventures In P R China written by Ying Xie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Network And Relationship Allocation And Identification For The Red Bull Company In Thailand
DOWNLOAD
Author : Benjamin Bach
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
Network And Relationship Allocation And Identification For The Red Bull Company In Thailand written by Benjamin Bach and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Global Relationship Marketing, 111 entries in the bibliography, language: English, abstract: This report critically analyses the network allocation and identification for the Red Bull Company in Thailand, and highlights strategic focal net implications in developing this emerging market. The first part of this report will determine major focal networks in Thailand by applying theoretical models to highlight and categorise the most crucial key market domains Red Bull needs to be connected with, while consolidating a position in the Thai functional beverage market. The second part of this essay aims to identify possible strategic implications, in order to build a solid and long-lasting position in the Thai market while collaborating with its potential network constituents. As business networks are getting increasingly important as a powerful tool for strategic business development (McAuley, 2001) and uncertainty attenuation whilst expanding business operations in foreign countries (Hollensen, 2004).
Ulrich S Periodicals Directory
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1989
Ulrich S Periodicals Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Periodicals categories.
Hypercompetition Characteristics And Changes Within The Global Markets
DOWNLOAD
Author : Hanna Kattilakoski
language : en
Publisher:
Release Date : 2020-05-15
Hypercompetition Characteristics And Changes Within The Global Markets written by Hanna Kattilakoski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-15 with categories.
Academic Paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 90.0, Cologne Business School Köln, language: English, abstract: This paper seeks to understand the characteristics of hypercompetition as well as the resulting changes that have occurred within the global markets. Hypercompetition is a phenomenon that has recently impacted markets everywhere. It is the state of rapid competition occurring in markets, which is often characterized by an unsustainable competitive advantage. In fact, many people believe that the concept of sustainable competitive advantage is no longer relevant. One of the main supporters of this idea and the man who coined the idea of hypercompetition is Richard D'Aveni, a professor of business strategy. He says that the idea of sustained competitive advantage is dead.