Marketing Strategies Of Chinese Companies
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Marketing Strategies Of Chinese Companies
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Author : Fenghua Tang
language : en
Publisher: Diplomica Verlag
Release Date : 2010-06
Marketing Strategies Of Chinese Companies written by Fenghua Tang and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with Business & Economics categories.
Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?
The Chinese Tao Of Business
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Author : George T. Haley
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-27
The Chinese Tao Of Business written by George T. Haley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-27 with Business & Economics categories.
How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insights into Chinese bus iness strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision-making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.
Research Frontiers On The International Marketing Strategies Of Chinese Brands
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Author : Zuohao Hu
language : en
Publisher: Routledge
Release Date : 2016-08-05
Research Frontiers On The International Marketing Strategies Of Chinese Brands written by Zuohao Hu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Greater China In The Global Market
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Author : Yigang Pan
language : en
Publisher: Psychology Press
Release Date : 2000
Greater China In The Global Market written by Yigang Pan and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
Market Entry In China
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Author : Christiane Prange
language : en
Publisher: Springer
Release Date : 2016-05-14
Market Entry In China written by Christiane Prange and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-14 with Business & Economics categories.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
How To Make A Western Brand Successful In China Should It Rely On Its Western Image Or Adapt To Its Products Market
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Author : Isabelle Idrac
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-08
How To Make A Western Brand Successful In China Should It Rely On Its Western Image Or Adapt To Its Products Market written by Isabelle Idrac and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-08 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University, language: English, abstract: The Chinese market has become very attractive for Western companies. It is a huge consumption market with more than 1, 3 billion inhabitants and it is at the same time a goods’ provider with a very low labor cost. Western companies can nowadays be very successful in China because the population knew lately huge changes. Chinese people purchasing power is rising and they can afford goods that they could not reach before because it was too expensive or not available. The development of a rich elite and a large middle class has been accompanied by a rising strong taste for Western image, particularly in the luxury field. But the Chinese market is still quite different than Western ones. The Chinese culture is totally divergent than in the West and the economy doesn’t work the same way and that impact on the Chinese consumers’ profile. Besides, there are huge inequalities in China since the whole country doesn’t evolve in a homogeneous way. To be successful on this market for a Western brand, it is necessary to develop a marketing strategy adapted to the Chinese consumers’ expectations according to the products’ activity segments. In the present thesis, we study which marketing strategy a Western brand should follow to be successful on the Chinese market according to its activity segment. Indeed, we assume that a mass market brand should rather follow a Chinese consumer’s adapted strategy and that a luxury brand should keep the same Western strategy in China.
Chinese Economic Transition And International Marketing Strategy
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Author : Ilan Alon
language : en
Publisher: Praeger
Release Date : 2003-03-30
Chinese Economic Transition And International Marketing Strategy written by Ilan Alon and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-30 with Business & Economics categories.
Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, management, and strategic consequences for foreign and Chinese firms. Three sections look at international marketing in China, development and competition in selected industries, and state-owned and collective enterprises. The papers range from comparative treatments of practices and institutions in China and the West to discussions of the relationship between Chinese policies and multinational companies' hopes for profits from Chinese ventures and markets. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
The Strategies Of China S Firms
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Author : Hailan Yang
language : en
Publisher: Chandos Publishing
Release Date : 2015-07-24
The Strategies Of China S Firms written by Hailan Yang and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
This book aims to analyze how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country’s most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors. focuses on firms with different ownership provides cases that offer insights into the interactions among key factors of environmental changes, exploitative and explorative strategies, and performance in a transition environment explains why the strategies of some firms do not fit with their environments, which leads to their poorer competitive position. compares the corporate governance of the China’s firms with different ownership explores the different ways of development of China’s firms in the consumer electronics sector from the perspectives of business strategy and corporate governance includes some wider policy-related implications related to the reform of China’s firms
Chinese Business
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Author : Hong Liu
language : en
Publisher: Routledge
Release Date : 2017-07-14
Chinese Business written by Hong Liu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.
The Globalization Of Chinese Companies
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Author : Arthur Yeung
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-01
The Globalization Of Chinese Companies written by Arthur Yeung and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-01 with Business & Economics categories.
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.