Global Product Development
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Global Product Development
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Author : Alain Bernard
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-05
Global Product Development written by Alain Bernard and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-05 with Technology & Engineering categories.
This book of proceedings is the synthesis of all the papers, including keynotes presented during the 20th CIRP Design conference. The book is structured with respect to several topics, in fact the main topics that serve at structuring the program. For each of them, high quality papers are provided. The main topic of the conference was Global Product Development. This includes technical, organizational, informational, theoretical, environmental, performance evaluation, knowledge management, and collaborative aspects. Special sessions were related to innovation, in particular extraction of knowledge from patents.
Global Product
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Author : John Stark
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-08-15
Global Product written by John Stark and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Technology & Engineering categories.
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high. Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products. Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal. Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new environment and driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies, structures and implementation. In addition, the objectives and components of Product Lifecycle Management are highlighted.
Global Marketing
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Author : Kate Gillespie
language : en
Publisher: Routledge
Release Date : 2015-07-03
Global Marketing written by Kate Gillespie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Business & Economics categories.
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
The Future Of Product Development
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Author : Frank-Lothar Krause
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-04-24
The Future Of Product Development written by Frank-Lothar Krause and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-24 with Technology & Engineering categories.
These proceedings represent trends in Product Development concerning industrial vendors and scientific research aspects. Coverage includes the following topics are covered: Design Theory, Product Design, Requirements, Collaborative Engineering, Complex Design, Mechatronics, Reverse Engineering, Virtual Prototyping, CAE, KBE and PLM. The papers presented in this book show that answers can only be composed out of a variety of solutions where psychological, economical and technical research results are taken into account.
Global Marketing
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Author : Carlyle Farrell
language : en
Publisher: SAGE
Release Date : 2015-09-10
Global Marketing written by Carlyle Farrell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Innovation And Product Management
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Author : Kurt Gaubinger
language : en
Publisher: Springer
Release Date : 2014-09-12
Innovation And Product Management written by Kurt Gaubinger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-12 with Business & Economics categories.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Sterile Product Development
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Author : Parag Kolhe
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-12
Sterile Product Development written by Parag Kolhe and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-12 with Medical categories.
This comprehensive book encompasses various facets of sterile product development. Key concepts relevant to the successful development of sterile products are illustrated through case studies and are covered under three sections in this book: • Formulation approaches that discuss a variety of dosage forms including protein therapeutics, lipid-based controlled delivery systems, PEGylated biotherapeutics, nasal dosage form, and vaccines • Process, container closure and delivery considerations including freeze-thaw process challenges, best practices for technology transfer to enable commercial product development, innovations and advancement in aseptic fill-finish operations, approaches to manufacturing lyophilized parenteral products, pen / auto-injector delivery devices, and associated container closure integrity testing hurdles for sterile product closures • Regulatory and quality aspects in the areas of particulate matter and appearance evaluation, sterile filtration, admixture compatibility considerations, sterilization process considerations, microbial contamination investigations and validation of rapid microbiological methods, and dry and moist heat sterilizers This book is a useful resource to scientists and researchers in both industry and academia, and it gives process and product development engineers insight into current industry practices and evolving regulatory expectations for sterile product development.
Thunderbird On Global Business Strategy
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Author : The Faculty of Thunderbird, The American Graduate School of International Management
language : en
Publisher: John Wiley & Sons
Release Date : 2000-04-24
Thunderbird On Global Business Strategy written by The Faculty of Thunderbird, The American Graduate School of International Management and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-24 with Business & Economics categories.
THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political barriers to free trade over the past decade it becomes clear that your company's competitive future now depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders. The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U.S. News & World Report every year since 1995. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but also arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; the role of the Internet in global business; protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what it takes to survive and thrive in today's hypercompetitive global business environment. With campuses in Glendale, Arizona, Archamps, France, and Tokyo, Japan, THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT, is North America's leading graduate school for global business. The first institution to offer an international management degree, it has been training international business leaders since 1946. All the Best Thinking from the Leading Lights in Global Strategy In the twenty-first century, every business is a global business. That means that your competitive future depends on acquiring as complete a picture as possible of both the challenges posed by today's borderless business environment as well as the opportunities for increased profits it presents. Now this book gives it to you. Written by the world-renowned experts at Thunderbird, the American Graduate School of International Management, this is your one-stop guide to running a global business. Over the course of more than a dozen chapters, liberally illustrated with fascinating case studies, you'll be armed with the understanding and skills you need to: * Form and manage global alliances * Manage global business crises * Manage a global supply chain * Develop global IT strategies * Exploit international financial markets * Protect intellectual property
New Product Development
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Author : Scott J. Edgett
language : en
Publisher: Stage-Gate International
Release Date : 2011
New Product Development written by Scott J. Edgett and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Benchmarking (Management) categories.