Global Social Media Design
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Global Social Media Design
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Author : Huatong Sun
language : en
Publisher: Oxford University Press, USA
Release Date : 2020
Global Social Media Design written by Huatong Sun and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Psychology categories.
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.
Global Social Media Design
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Author : Huatong Sun
language : en
Publisher: Oxford University Press
Release Date : 2020-01-02
Global Social Media Design written by Huatong Sun and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Psychology categories.
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.
Social Business By Design
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Author : Dion Hinchcliffe
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-12
Social Business By Design written by Dion Hinchcliffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-12 with Business & Economics categories.
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Change The World Using Social Media
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Author : Paul Signorelli
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-01-15
Change The World Using Social Media written by Paul Signorelli and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.
In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools. Chapters include: What Is Social Media and What Can It Do for You? Facing the Pros and Cons of Facebook Twitter: Small Messages With Large Results LinkedIn and Collaborative Project Management Tools: Tapping Into Business Networks Picturing Change: Instagram, Snapchat, and Flickr Blogging for Social Change Broadcasts and Podcasts: YouTube, TalkShoe, and Zencastr Videoconferencing and Telepresence: Meeting Online to Change the World Follow the Money: Changing the World through Online Fundraising Facing Incivility: Trolls, Online Harassment, and Fake News Organizing to Change the World This engaging handbook that takes us into the minds and hearts of some of today’s most successful activists, showing how they think and work. Paul Signorelli helps us see easy ways you can incorporate the examples they provide into your own work to create stronger, more creative, positive results when addressing today’s myriad challenges. By the time you finish reading this book, you should be able to decide which social media tools will be most effective for you, immediately begin using those tools to reach your goals, and be one large step closer to changing your world.
Social Media For Fashion Marketing
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Author : Wendy K. Bendoni
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Social Media For Fashion Marketing written by Wendy K. Bendoni and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
How The World Changed Social Media
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Author : Daniel Miller
language : en
Publisher: UCL Press
Release Date : 2016-02-29
How The World Changed Social Media written by Daniel Miller and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Social Science categories.
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
Digital Identity And Social Media
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Author : Warburton, Steven
language : en
Publisher: IGI Global
Release Date : 2012-07-31
Digital Identity And Social Media written by Warburton, Steven and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Computers categories.
"This book examines the impact of digital identities on our day-to-day activities from a range of contemporary technical and socio-cultural perspectives while allowing the reader to deepen understanding about the diverse range of tools and practices that compose the spectrum of online identity services and uses"--Provided by publisher.
Understanding Social Media
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Author : Sam Hinton
language : en
Publisher: SAGE
Release Date : 2013-06-17
Understanding Social Media written by Sam Hinton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Social Science categories.
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture. This book is essential reading for students of media studies and cultural studies.
Social Media
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Author : Terence C. Ahern
language : en
Publisher:
Release Date : 2017
Social Media written by Terence C. Ahern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Online social networks categories.
Over 50 years ago, Pepsi sponsored the UNICEF pavilion at the 1964 New York World's Fair's. They worked with the Walt Disney Company to develop an attraction called the "Children of the World" which boasted a song and included a boat ride that passed by "animated figures frolicking in miniature settings of many lands of the world". This song correctly anticipated the effect communication technology has on how people interact with one another. A line in the song declares that "Though the mountains divide and the oceans are wide / It's a small world after all". Indeed, computer mediated-communication technologies, through cell phones, satellite phones, or the computer-based technologies of Skype or Facetime have trivialised the ability to connect to anyone at anytime, anywhere on the planet. Fast forward 25 years and the software phenomenon known as social media has further compressed not only time and space, but has also democratised news and information. Pundits talk about the 24/7 news cycles where news is available from anyone around the world and from around the clock. This new software has made the local global and the global local.
Perspectives On Design And Digital Communication
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2020-07-09
Perspectives On Design And Digital Communication written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Architecture categories.
This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.