Global Solutions Marketing
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Global Solutions Marketing
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Author : Jack Wagner
language : en
Publisher:
Release Date : 2003
Global Solutions Marketing written by Jack Wagner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic commerce categories.
Solutions Survival Guide For Global Solutions Marketing
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Author : Jack Wagner
language : en
Publisher: IBM.Com/Redbooks
Release Date : 2004-01-01
Solutions Survival Guide For Global Solutions Marketing written by Jack Wagner and has been published by IBM.Com/Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business categories.
Global Marketing Strategy
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Springer Nature
Release Date : 2022-02-16
Global Marketing Strategy written by Bodo B. Schlegelmilch and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Business & Economics categories.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Global Marketing
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Author : Carlyle Farrell
language : en
Publisher: SAGE
Release Date : 2015-09-10
Global Marketing written by Carlyle Farrell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
The Global Market
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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Services Marketing Global Edition
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Author : Christopher H Lovelock
language : en
Publisher: Pearson Higher Ed
Release Date : 2015-02-27
Services Marketing Global Edition written by Christopher H Lovelock and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Business & Economics categories.
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Global Marketing Management
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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 1989
Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Export marketing categories.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
Business To Business Marketing Management
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Author : Alan Zimmerman
language : en
Publisher: Routledge
Release Date : 2017-09-25
Business To Business Marketing Management written by Alan Zimmerman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Global Marketing Strategy
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Author : Susan P. Douglas
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Global Marketing Strategy written by Susan P. Douglas and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies
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Author : Valea Adams
language : en
Publisher: GRIN Verlag
Release Date : 2017-01-04
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies written by Valea Adams and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-04 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
