Global Writing For Public Relations
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Global Writing For Public Relations
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Author : Arhlene A. Flowers
language : en
Publisher: Routledge
Release Date : 2015-12-07
Global Writing For Public Relations written by Arhlene A. Flowers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Language Arts & Disciplines categories.
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
International Public Relations
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Author : Hugh M. Culbertson
language : en
Publisher: Routledge
Release Date : 2013-11-05
International Public Relations written by Hugh M. Culbertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Public Relations Writing Worktext
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Author : Joseph M. Zappala
language : en
Publisher: Routledge
Release Date : 2010-04-02
Public Relations Writing Worktext written by Joseph M. Zappala and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-02 with Business & Economics categories.
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
The Global Pr Revolution
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Author : Maxim Behar
language : en
Publisher: Simon and Schuster
Release Date : 2019-10-01
The Global Pr Revolution written by Maxim Behar and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Handbook For Public Relations Writing
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Author : Thomas Harvey Bivins
language : en
Publisher: N T C Business Books
Release Date : 1995
Handbook For Public Relations Writing written by Thomas Harvey Bivins and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Public Relations Writing And Media Techniques
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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2005
Public Relations Writing And Media Techniques written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Public relations categories.
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies'the Internet, Webcasting, etc.'and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
Strategic Writing
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Author : Charles Marsh
language : en
Publisher: Routledge
Release Date : 2015-07-17
Strategic Writing written by Charles Marsh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Business & Economics categories.
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Writing For Public Relations
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Author : Janet Mizrahi
language : en
Publisher: Business Expert Press
Release Date : 2015-12-29
Writing For Public Relations written by Janet Mizrahi and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-29 with Business & Economics categories.
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Public Relations Writing
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Author : Michael L. Kent
language : en
Publisher: Routledge
Release Date : 2011
Public Relations Writing written by Michael L. Kent and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising copy categories.
Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively. Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach prepares students for the dynamic field of public relations.