Globalising Everyday Consumption In India
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Globalising Everyday Consumption In India
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Author : Bhaswati Bhattacharya
language : en
Publisher: Routledge
Release Date : 2021-07-21
Globalising Everyday Consumption In India written by Bhaswati Bhattacharya and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Social Science categories.
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
Beyond Consumption
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Author : Manish K Jha
language : en
Publisher: Taylor & Francis
Release Date : 2021-10-14
Beyond Consumption written by Manish K Jha and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-14 with Social Science categories.
This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
Globalizing India
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Author : Jackie Assayag
language : en
Publisher: Anthem Press
Release Date : 2005
Globalizing India written by Jackie Assayag and has been published by Anthem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Culture and globalization categories.
This book is one of the first to present a collection of writings on the effects of globalization on India and Indian society. The concept of globalization itself needs critical examination, and one productive approach is to focus specifically on the local impacts of globalization in its various guises through comparative ethnographic investigations. Such research also permits examination of the relative significance of globalization, as opposed to national, regional or local factors of change that may actually be more salient. Assayag and Fuller have assembled a team of eminent academics, who present a series of critical discussions about important issues of economy and agriculture, education and language, and culture and religion, based on ethnographic case-studies from different localities in India. This challenging collection also includes a major study of the history of globalization and India that sets current trends in perspective. Globalizing India is a major contribution to South Asian Studies, interrogating a topic of contemporary importance - both within the region and internationally.
India S Middle Class
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Author : Christiane Brosius
language : en
Publisher: Routledge India
Release Date : 2010
India S Middle Class written by Christiane Brosius and has been published by Routledge India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with City and town life categories.
This book is one of the first ethnographic studies to examine the complexities of lifestyles of the the upwardly mobile middle classes in India in the new millennium. It reveals an original theory on cosmopolitan Indianness and urbanisation in the age of globalisation.
Globalization
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Author : Biplab Dasgupta
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2005
Globalization written by Biplab Dasgupta and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
In this comprehensive appraisal of Indian economic reforms, the author recounts how reforms were initiated and how they unfolded in stages since 1991. He analyzes all the components of the structural adjustment programme including in the agrarian, industrial, banking, public sector, fiscal reforms, trade, environmental and labour sectors. In keeping with his ideological and political convictions, the author questions the benefits of the reforms and argues that an uncritical acceptance of IMF/World Bank/WTO/ conditions has not served to benefit the majority of Indian society.
Beyond Consumption
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Author : Manish K Jha
language : en
Publisher:
Release Date : 2023
Beyond Consumption written by Manish K Jha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This book analyses India's middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India's new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.
Nationalism In India
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Author : Debajyoti Biswas
language : en
Publisher: Routledge
Release Date : 2021-09-13
Nationalism In India written by Debajyoti Biswas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-13 with Social Science categories.
This book offers interdisciplinary perspectives on nationalism in India and examines the ways in which literary-textual representations intervene in debates regarding Hindu, Muslim and other forms of Indian nationalism. The book interrogates questions of nationalism and nationhood in relation to literary and cultural texts, historic-linguistic contexts and new developments in queer nationalism and ecological nationalism. It adopts a nation-wide emphasis, including chapters on Northeast India and other regions that have been historically underrepresented in studies of Indian nationalism. Moreover, the volume explores a rich variety of literary works by various writers over the past two centuries that have created, enshrined and contested ideas pivotal to the development of Indian nationalism. Located in a range of disciplines, contributors bring extensive expertise in Indian literature, language and culture to the question of nationalism. The chapters challenge many of the accepted ideas on nationalism and critically examine the politics behind such nationalisms. Moving beyond an approach to Indian nationalism based exclusively in the historicist-political paradigm, this timely book challenges established ideas in Indian nationalism and critically examines the politics of nationalisms in terms of textual representations. The book will be of interest to researchers working on South Asian studies, including Indian culture, history, literature and politics.
Transdisciplinary Ethnography In India
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Author : Rosa Maria Perez
language : en
Publisher: Routledge
Release Date : 2021-08-18
Transdisciplinary Ethnography In India written by Rosa Maria Perez and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-18 with Social Science categories.
This book familiarises readers with a new way to treat the subject of gender, foregrounding the real voices of women, their experiences doing ethnographic work, and their courage in sharing their stories publicly for the first time in the context of India. A useful companion to more theory-based anthropological studies, the book connects ethnographic data to what eventually becomes theories formed from the field. Chapters by women from a variety of disciplines – Anthropology, Literary and Translation studies, Political Sciences – transcend the academic boundaries between social sciences and humanities. The book shows how the researchers navigate in the field, write in ways that defy their academic life and work, and call into question their narrative voice. The book presents a space for women to reflect on their individual themes of research and at partially filling the vacuum mentioned above, the silences of women’s voices and expressions. The experiences described in the chapters differ, both along the divide of a "native" and a non-"native" fieldworker and along different disciplinary fields, but they share the experience of a long-term fieldwork in India and the need to self-reflect on the impact of this experience on the way the field is represented, on the people encountered in the field, on the way the field impacted on the fieldworker. The book is a useful presentation of how female researchers act in the field as women and scholars. Filling a gap in the existing literature of ethnographic research methods, the book will be of interest to students and researchers interested in the fields of Gender Studies, Social Work, Sociology, Anthropology and Asian Studies.
Gendered Modernity And Indian Cinema
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Author : Devapriya Sanyal
language : en
Publisher: Routledge
Release Date : 2021-12-09
Gendered Modernity And Indian Cinema written by Devapriya Sanyal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-09 with Social Science categories.
This book analyses the role of women in the films of one of the leading filmmakers of the ‘Third World’ in the 1950s, Satyajit Ray, a national icon in filmmaking in India. The book explores the portrayal of women in the context of the creation of national culture after India became independent. Gender issues were very important to India under Jawaharlal Nehru in the 1950s – with the enactment of inheritance and divorce laws. Ray’s portrayal of women and his films anticipate much of the theorizing of later-day feminism. This book analyses cinematic texts with special reference to the women characters using feminist film theory and representation along with a study of the socio-political and economic conditions pertinent to the times – both relevant to the film’s making and its setting. The primary texts studied are films spanning over four decades from Pather Panchali (1955) to his last trilogy and are based on a categorization of the broad feminine ‘types’ represented in the films – based on the socio-political situations in which they are placed – and their relationships with the other characters present. Ray’s portrayal of women has an enormous bearing on our understanding of how modern India evolved in the Nehru era and after, and this book explore just that: the place of the woman as it is and should be in a young nation encumbered by patriarchy. Gendered Modernity and Indian Cinema will be of interest to academics in the field of World cinema, Indian and Bengali cinema, Film Studies as well as Gender Studies and South Asian culture and society.
Globalisation And The Challenges Of Development In Contemporary India
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Author : Sita Venkateswar
language : en
Publisher: Springer
Release Date : 2016-03-14
Globalisation And The Challenges Of Development In Contemporary India written by Sita Venkateswar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-14 with Social Science categories.
This volume brings together multidisciplinary, situated and nuanced analyses of contingent issues framing a rapidly changing India in the 21st century. It moves beyond the ready dichotomies that are often extended to understand India as a series of contrasts and offers new insights into the complex realities of India today, thereby enabling us to anticipate the decades to come. The editors focus on three major themes, each discussed in a section: The first section, Framing the Macro-Economic Environment, defines the framework for interrogating globalisation and socio-economic changes in India over the last few decades of the 20th century spiraling into India in the 21st century. The next section, Food Security and Natural Resources, highlights critical considerations involved in feeding a burgeoning population. The discussions pose important questions in relation to the resilience of both people and planet confronting increasingly unpredictable climate-induced scenarios. The final section, Development, Activism and Changing Technologies, discusses some of the social challenges of contemporary India through the lens of inequalities and emergent activisms. The section concludes with an elaboration of the potential and promise of changing technologies and new social media to build an informed and active citizenry across existing social divides.