Go Pro Is Billion Dollar Lesson From Hero To Zero
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Go Pro Is Billion Dollar Lesson From Hero To Zero
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Author : Samuel Barbot
language : en
Publisher: Samuel Barbot
Release Date :
Go Pro Is Billion Dollar Lesson From Hero To Zero written by Samuel Barbot and has been published by Samuel Barbot this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Essential Insights for Entrepreneurs: How Innovation Drives Success and Why Market Adaptability Determines Survival Dive into the captivating story of GoPro, the company that revolutionized the action camera market before experiencing a dramatic decline. This ebook offers a compelling case study revealing the secrets behind GoPro's triumphs and challenges, providing invaluable lessons for entrepreneurs, leaders, and technology enthusiasts alike. What You'll Discover: The Art of Innovation: How GoPro transformed a simple idea into a cult product, capturing the hearts of millions worldwide. Growth Pitfalls: The strategic missteps and internal challenges that led to the loss of its competitive edge. Adaptation Strategies: Best practices for staying agile and relevant in an ever-evolving market. Leadership and Vision: Essential qualities needed to steer a company through the highs and lows of the tech industry. Universal Lessons: Insights applicable to any business looking to innovate, grow, and thrive in a competitive environment. Why Read This Ebook? Whether you're an established business leader or an aspiring entrepreneur, GoPro's Billion-Dollar Lesson: From Hero to Zero provides deep analyses and practical advice to help you successfully navigate modern business challenges. Discover how to turn failures into opportunities and make your vision a reality. Learn from GoPro's mistakes and illuminate your own path to entrepreneurial success!
Gopro
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Author : Bradford Schmidt
language : en
Publisher: Pearson Education
Release Date : 2015
Gopro written by Bradford Schmidt and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computers categories.
Place of publication transcribed from publisher's website.
Target Markets International Terrorism Meets Global Capitalism In The Mall
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Author : Suzi Mirgani
language : en
Publisher: transcript Verlag
Release Date : 2017-03-15
Target Markets International Terrorism Meets Global Capitalism In The Mall written by Suzi Mirgani and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Political Science categories.
This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture – the most mainstream and the most extreme – meet on common ground.
The New Rules Of Sales And Service
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-14
The New Rules Of Sales And Service written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Innovation And Employment
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Author : Charles Edquist
language : en
Publisher: Edward Elgar Publishing
Release Date : 2001-01-01
Innovation And Employment written by Charles Edquist and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Technology & Engineering categories.
This book is an important addition to what can be broadly referred to as the national systems of innovation (NSI) approach. The particular contribution of the book is in the examination of the employment effects of innovation, something only indirectly considered hitherto. . . It is a thorough integration of existing knowledge on the key employment implications of innovation. . . Rachel Parker, Labour and Industry This is a highly readable, non-technical book . . . a highly clear and well-argued book that should be useful for policymakers and higher education alike. It brings together much of the most recent and useful literature in the area of innovation, employment and related public policy. It is an opportune addition to the existing documentation on the subject. Journal of Economics / Zeitschrift für Nationalökonomie Which kinds of growth lead to increased employment and which do not? This is one of the questions that this important volume attempts to answer. The book explores the complex relationships between innovation, growth and employment that are vital for both research into, and policy for, the creation of jobs. Politicians claiming that more rapid growth would remedy unemployment do not usually specify what kind of growth is meant. Is it, for example, economic (GDP) or productivity growth? Growing concern over jobless growth requires both policymakers and researchers to make such distinctions, and to clarify their employment implications. The authors initially address their theoretical approach to, and conceptualization of, innovation and employment, where the distinction between process and product innovations and between high-tech and low-tech goods and services are central. They go on to address the relationship between innovation and employment, using empirical material to analyse the effects that different kinds of innovations have upon job creation and destruction. Finally, the volume summarizes the findings and addresses conclusions as well as policy implications. This book will be of great interest to those involved in research and policy in the fields of macroeconomics (economic growth and employment), industrial economics and innovation.
Millennial Money
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Author : Patrick O'Shaughnessy
language : en
Publisher: Macmillan + ORM
Release Date : 2014-10-14
Millennial Money written by Patrick O'Shaughnessy and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
A portfolio manager provides “sound advice that will give millennials the advantages they need to improve their financial future” (Publishers Weekly). The millennial generation has grown up in a different world than their parents did. They can’t passively rely on pensions or Social Security for a comfortable retirement. They’re skeptical of expert advice, yet more committed than baby boomers to passing wealth on to future generations. To build that wealth, young people must start investing early—and buck conventional market wisdom. Millennial Money explains the most common mistakes that hurt investors’ long-term returns and show why their investments in popular stocks or the hot industry of the day have resulted in such underwhelming results. More importantly, the book introduces a strategy that can help us overcome our shortcomings as investors—and become the most successful investing generation in history. “O’Shaughnessy lays out a clear path for building wealth over a lifetime with a key message: start now, invest globally, and master your own behavior.” —Meb Faber, CIO, Cambria Investment Management, and author of The Ivy Portfolio
Brand Admiration
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Author : C. Whan Park
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-16
Brand Admiration written by C. Whan Park and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Business & Economics categories.
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Applying Innovation
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Author : David O'Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2008-06-23
Applying Innovation written by David O'Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-23 with Business & Economics categories.
A step-by-step approach to applying high-impact innovation principles in any organization Innovation is an important force in creating and sustaining organizational growth. Effective innovation can mean the difference between leading with a particular product, process, or service—and simply following the pack. Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees. Applying Innovation combines the key ingredients from areas including innovation management, strategic planning, performance measurement, creativity, project portfolio management, performance appraisal, knowledge management, and teams to offer an easily applied recipe for enterprise growth. Authors David O'Sullivan and Lawrence Dooley map out the main concepts of the innovation process into a clear, understandable framework—the innovation funnel. Unlike other texts for this course, Applying Innovation goes beyond methodologies and checklists to offer an invaluable step-by-step approach to actually applying high-impact innovation in any organization using a knowledge management systems, whether for a boutique firm or one comprised of thousands of individuals. Key Features: Adopts a practical approach to overseeing innovation that focuses on useful tools and techniques rather than on theory and methodologies Offers student activities within the text for immediate application of key concepts, reinforcing retention and comprehension Teaches students to build and apply effective innovation management systems for any organization successfully, regardless of the firm's size or structure Intended Audience: Applying Innovation is designed for undergraduate and graduate courses such as Innovation Management, Project Management, Strategic Planning, and Performance Management in fields of business, science, and engineering. This book appeals to instructors who want to reduce the "chalk and talk" and increase the hands-on practicality of their courses in innovation management.
Advances In Simulation And Digital Human Modeling
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Author : Daniel N Cassenti
language : en
Publisher: Springer Nature
Release Date : 2020-06-27
Advances In Simulation And Digital Human Modeling written by Daniel N Cassenti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-27 with Technology & Engineering categories.
This book presents the latest advances in modeling and simulation for human factors research. It reports on cutting-edge simulators such as virtual and augmented reality, multisensory environments, and modeling and simulation methods used in various applications, including surgery, military operations, occupational safety, sports training, education, transportation and robotics. Based on two AHFE 2020 Virtual Conferences such as the AHFE 2020 Virtual Conference on Human Factors and Simulation and the AHFE 2020 Virtual Conference on Digital Human Modeling and Applied Optimization, held on July 16–20, 2020, the book serves as a timely reference guide for researchers and practitioners developing new modeling and simulation tools for analyzing or improving human performance. It also offers a unique resource for modelers seeking insights into human factors research and more feasible and reliable computational tools to foster advances in this exciting field.
Renegades Write The Rules
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Author : Amy Jo Martin
language : en
Publisher: John Wiley & Sons
Release Date : 2012-08-29
Renegades Write The Rules written by Amy Jo Martin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-29 with Business & Economics categories.
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.