Golden Arches East
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Golden Arches East
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Author : James L. Watson
language : en
Publisher: Stanford University Press
Release Date : 2006-03-13
Golden Arches East written by James L. Watson and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-13 with Social Science categories.
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Golden Arches East
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Author : James L. Watson
language : en
Publisher:
Release Date : 1997
Golden Arches East written by James L. Watson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with East Asia categories.
Franchise The Golden Arches In Black America
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Author : Marcia Chatelain
language : en
Publisher: Liveright Publishing
Release Date : 2020-01-07
Franchise The Golden Arches In Black America written by Marcia Chatelain and has been published by Liveright Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with History categories.
WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Re Orienting Cuisine
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Author : Kwang Ok Kim
language : en
Publisher: Berghahn Books
Release Date : 2015-02-01
Re Orienting Cuisine written by Kwang Ok Kim and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Social Science categories.
Foods are changed not only by those who produce and supply them, but also by those who consume them. Analyzing food without considering changes over time and across space is less meaningful than analyzing it in a global context where tastes, lifestyles, and imaginations cross boundaries and blend with each other, challenging the idea of authenticity. A dish that originated in Beijing and is recreated in New York is not necessarily the same, because although authenticity is often claimed, the form, ingredients, or taste may have changed. The contributors of this volume have expanded the discussion of food to include its social and cultural meanings and functions, thereby using it as a way to explain a culture and its changes.
The Sign Of The Burger
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Author : Joe L. Kincheloe
language : en
Publisher: Temple University Press
Release Date : 2002
The Sign Of The Burger written by Joe L. Kincheloe and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.
Mcdonalds
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Author :
language : en
Publisher:
Release Date : 2013
Mcdonalds written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Golden Arches East
DOWNLOAD
FREE 30 Days
Author : James L. Watson
language : en
Publisher: Stanford University Press
Release Date : 2006-03-13
Golden Arches East written by James L. Watson and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-13 with Social Science categories.
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Sars In China
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Author : Arthur Kleinman
language : en
Publisher: Stanford University Press
Release Date : 2006
Sars In China written by Arthur Kleinman and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Medical categories.
This book examines the structure and impact of the SARS epidemic, and its short- and medium-range implications for an interconnected, globalized world. In so doing, it poses a question of the greatest possible significance: Can we learn from SARS before the next pandemic?
China S Generation Y
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Author : Michael Stanat
language : en
Publisher: Homa & Sekey Books
Release Date : 2006
China S Generation Y written by Michael Stanat and has been published by Homa & Sekey Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Generation Y categories.
Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
The Lexus And The Olive Tree
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Author : Thomas L. Friedman
language : en
Publisher: HarperCollins UK
Release Date : 2000
The Lexus And The Olive Tree written by Thomas L. Friedman and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Capitalism categories.
An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.