Good Business
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Good Business
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Author : Bill Novelli
language : en
Publisher: JHU Press
Release Date : 2021-02-02
Good Business written by Bill Novelli and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-02 with Biography & Autobiography categories.
An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
It S Good Business
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Author : Robert C. Solomon
language : en
Publisher: Rowman & Littlefield
Release Date : 1997
It S Good Business written by Robert C. Solomon and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Robert C. Solomon takes a hard look at the treacherous terrain of ethical decision-making in a highly competitive environment.
Doing Business By The Good Book
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Author : David Steward
language : en
Publisher: Hachette Books
Release Date : 2012-04-24
Doing Business By The Good Book written by David Steward and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.
Good Business Bad Business A No Nonsense Guide To Doing Business
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Author : Rick Segel
language : en
Publisher: Good Business Bad Business
Release Date : 2020-02-15
Good Business Bad Business A No Nonsense Guide To Doing Business written by Rick Segel and has been published by Good Business Bad Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-15 with Business & Economics categories.
Why do 80% of all businesses fail? Why? Because People make bad decisions. Rick Segel and Rob Singer, two highly successful entrepreneurs became enthralled with just that question and motivated enough to join forces to share their years of experience in writing the book Good Business Bad Business. Their book gives you over 100 scenarios of good and bad business decisions that lead to success and failures and examples of what makes them good or bad. This book is a must-read book for everyone, from the experienced managers to the newest owners because the levels of sophistication may change but the core principles and values remain the same. Everyone in business today can benefit from these good common-sense reminders of what is right and what is wrong to help your company grow because common sense isn't common anymore. Good Business Bad Business is Easy to Read Easy to Understand Easy to Implement
The Monocle Guide To Good Business
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Author : Monocle
language : en
Publisher: Gestalten
Release Date : 2014-08
The Monocle Guide To Good Business written by Monocle and has been published by Gestalten this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08 with Business & Economics categories.
The Monocle Guide to Good Business follows up on the success of The Monocle Guide to Better Living. The book offers multifaceted perspectives on the world of work today and in the future--from compelling business ideas to inspiring company cultures. Ever since the launch of Monocle in 2007 this highly successful global magazine and media brand has championed a clear and new take on the world of work It has encouraged its readers to start their own businesses, do the thing that makes them feel fulfilled (even if it means ditching a comfortable corporate salary), and find places to build their HQ that deliver a good quality of life too. The magazine's belief in making things (and making them well), using your hands, doing an apprenticeship, and keeping things small and tight has linked perfectly with a community of entrepreneurs who are determined to find their own way in the world --and know that this will allow them to run their lives in new and fresh ways. These developments are also expressed in the maker movement, new shared spaces, and unusual business schools. So it was a natural step for the magazine's team to create The Monocle Guide to Good Business. This guide is not your traditional business book, but it does give advice on how to go from clever fledgling idea to success story and introduces people with inspiring stories. The Monocle Guide to Good Business is also a picture-rich journey for anyone who runs a company, wants to run a company, or wishes their boss had some new ideas It will even tell you why you need an office dog. From the best business neighborhoods to the sturdiest desks, this book will have you planning a new career --or at least fixing your office. It's a book that should be thumbed and used. It's a manual and a manifesto, a guide and a good read.
Good Business
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Author : James O'Toole
language : en
Publisher: Routledge
Release Date : 2013-05-13
Good Business written by James O'Toole and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. Instead of condemning business, or exhorting corporate leaders to "do good," the authors deal with the "hot button" issues of our time in a cool and rational manner, seeing them as opportunities rather than as problems. As the authors illustrate, there is no necessary trade-off between business leaders doing the right thing, on one hand, and the profitable thing, on the other. They demonstrate that ethics is not peripheral, or in addition to, the central concerns of business. To the contrary, ethics and good citizenship are at the heart of all good business strategies, decisions, and organizational cultures. These essays offer useful examples of how executives can create strategies and cultures that are, both and at the same time, ethical and effective--the essence of GOOD BUSINESS. ? ? ? A PUBLICATION OF THE INSTITUTE FOR ENTERPRISE ETHICS Daniels College of Business, University of Denver
A Damn Good Business
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Author : Ben Steenstra
language : en
Publisher: Become Damn Good
Release Date : 2023-05-19
A Damn Good Business written by Ben Steenstra and has been published by Become Damn Good this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-19 with Business & Economics categories.
Do you, as a charity or business, ever question if you're doing things the right way? A Damn Good Business suggests that adapting to human nature can lead to better outcomes, which we call a Meaningful Profit Business - the perfect balance between profit and non-profit. This approach can lead to increased efficiency, innovation, income, reduced workplace stress, and more enjoyable work experiences. Additionally, it allows you to make a positive impact on the world. Learn within 30 days how to transform your business into a Meaningful Profit business and make good profits by adapting to human nature. Discover in this book why the split between profit and non-profit is illogical and rethink existing organizational structures, ways of thinking, and working to make your enterprise meaningful and gain good profits. With new insights and guidelines, this book offers a 30-day roadmap to work differently and adapt the enterprise to human nature. Let go of sacred cows and become a damn good business.
Doing Good Business In China Case Studies In International Business Ethics
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Author : Stephan Rothlin
language : en
Publisher: World Scientific
Release Date : 2021-06-08
Doing Good Business In China Case Studies In International Business Ethics written by Stephan Rothlin and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.
Good Company
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Author : Laurie Bassi
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2011-09-06
Good Company written by Laurie Bassi and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Business & Economics categories.
Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
Good Business
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Author : Steve Hilton
language : en
Publisher: Texere Publishing
Release Date : 2002
Good Business written by Steve Hilton and has been published by Texere Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
A guide to ethical business practices.