Green Ingrained
DOWNLOAD
Download Green Ingrained PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Green Ingrained book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The New Rules Of Green Marketing
DOWNLOAD
Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Green Ingrained
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2009
Green Ingrained written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Currently, about 15-20 percent of the worldwide tourist industry, or 70-90 billion dollars can be accounted for annually by mountain tourism (Price et al. 1997). The base of mountain tourism lies within the profound natural features of the surrounding mountain landscape. Therefore, maintaining clean cool air, dramatic variations in topography, and scenic beauty of both the physical and cultural landscapes are imperative. The following project addresses the issue of designing a sustainable mixed use community within the broader context of a top rated mountain resort. Within the last decade as public awareness of green practices has increased, so has the public's knowledge of terms such as LEED (Leadership in Energy and Environmental Design), sustainability, and mixed-use development. Starting in 1995 a sustainable visioning plan emerged for the future development of the Greater Wasatch in Utah. The project, titled Envision Utah Quality Growth Plan, has been widely recognized as one of the country's most successful efforts to involve the public in regional visioning. The proposed addition to Park City Mountain Resort in the Wasatch Front has been fueled by a desire to create an ecologically, socially, and economically sustainable mixed-use development. The Envision Utah Quality Growth Plan and a precedent study in Whistler, combined with literature by Peter Calthorpe, Sherry Dorward, and Ian McHarg, provided the foundation for a sustainability assessment framework. The framework is applied to test the sustainable viability of existing resorts, as a guide for the design of resorts, and as a tool for comparative analysis between mountain resorts. The result is a conceptual master plan for Park City, Utah that employs the use of stormwater and architectural best management practices, recycled materials, mixed use design, alternative forms of energy, and an efficient public transportation system.
Report
DOWNLOAD
Author : Pennsylvania. Bureau of Industrial Statistics
language : en
Publisher:
Release Date : 1881
Report written by Pennsylvania. Bureau of Industrial Statistics and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Industries categories.
The Green Economy Transition In Europe
DOWNLOAD
Author : Altug Günar
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-05-29
The Green Economy Transition In Europe written by Altug Günar and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-29 with Business & Economics categories.
The Green Economy Transition in Europe: Strategies, Regulations, and Instruments aims to investigate the current green economic and financial practices, strategies and regulations in Europe, the European Union and its member states. In this context, the EU's current green economic policies, instruments and practices will be discussed and analyzed. The study seeks to answer the question: “Did climate change and the unsustainability of fossil resources initiate the green transformation in Europe in the area of finance and economy, and how were the tools, policies and regulations used for this shape in the green economy?”. This study differs from previous studies with an interdisciplinary approach, focusing in detail on green economic transition and transformation issues in Europe and the EU.
Invasive Objects
DOWNLOAD
Author : Paul Williams
language : en
Publisher: Routledge
Release Date : 2014-04-08
Invasive Objects written by Paul Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Psychology categories.
The "Director" controls Ms. B’s life. He flatters her, beguiles her, derides her. His instructions pervade each aspect of her life, including her analytic sessions, during which he suggests promiscuous and dangerous things for Ms. B to say and do, when he suspects that her isolated state is being changed by the therapy. The "Director" is a diabolical foreign body installed in the mind who purports to protect but who keeps Ms. B feeling profoundly ill and alone. The story of Ms. B’s analysis is one of many vivid illustrations presented in this collection of papers by Paul Williams, who shares his lifetime of experience working with severely disturbed patients. As the title suggests, the unifying thread of these papers is the investigation of serious mental disturbance, often characterized by the presence of intrusive and invasive thoughts and fantasies that originate in a traumatic past but which can colonize and destroy the rational mind. The diverse papers are grouped into two related sections. Part one is comprised of papers with a clinical orientation, including a summary of the analysis of Ms. B as well as a speculative paper on the psychosis and recovery of John Nash. In part two, applied psychoanalytic thinking is integrated with Williams’ other professional passion, anthropology, in a paper that exemplifies generative thought through art, poetry, and tribal masks. Other papers in this section include a short essay that takes Freud-bashers to task, a reappraisal of the Rat Man, and a lively discussion of André Green’s "central phobic position" in borderline thinking. Whether engaging in the coconstructed therapeutic relationship or the implications for "madness in society" at large, Williams’ diverse influences – psychoanalytic and otherwise – repeatedly come to the fore in an intellectually stimulating and clinically enriching way. It goes without saying that work with patients whose thinking is psychotic is a challenge, as these papers clearly demonstrate, but Williams reminds us that it is a challenge that psychoanalysis can not only engage but also treat with enduring and impressive therapeutic results.
The Latest Illusion
DOWNLOAD
Author : Donald Everett Axinn
language : en
Publisher: Simon and Schuster
Release Date : 2012-04-06
The Latest Illusion written by Donald Everett Axinn and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-06 with Poetry categories.
A poet and novelist, Donald Everett Axinn is also a major real estate developer in the New York area who personally experienced the dizzying heights and gaping depths of business in the 1980s and survived to tell the tale.
The Ladies Companion
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1859
The Ladies Companion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1859 with Women's periodicals, English categories.
The Untold Story Of Shields Green
DOWNLOAD
Author : Louis A. Decaro Jr.
language : en
Publisher: NYU Press
Release Date : 2022-02
The Untold Story Of Shields Green written by Louis A. Decaro Jr. and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02 with Biography & Autobiography categories.
Explores the life of Shields Green, one of the Black men who followed John Brown to Harper’s Ferry in 1859 When John Brown decided to raid the federal armory in Harper’s Ferry as the starting point of his intended liberation effort in the South, some closest to him thought it was unnecessary and dangerous. Frederick Douglass, a pioneering abolitionist, refused Brown’s invitation to join him in Virginia, believing that the raid on the armory was a suicide mission. Yet in front of Douglass, “Emperor” Shields Green, a fugitive from South Carolina, accepted John Brown’s invitation. When the raid failed, Emperor was captured with the rest of Brown’s surviving men and hanged on December 16, 1859. “Emperor” Shields Green was a critical member of John Brown’s Harper’s Ferry raiders but has long been overlooked. Louis DeCaro, Jr., a veteran scholar of John Brown, presents the first effort to tell Emperor’s story based upon extensive research, restoring him to his rightful place in this fateful raid at the origin of the American Civil War. Starting from his birth in Charleston, South Carolina, Green’s life as an abolitionist freedom-fighter, whose passion for the liberation of his people outweighed self-preservation, is extensively detailed in this compact history. In The Untold Story of Shields Green, Emperor pushes back against racism and injustice and stands in his rightful place as an antislavery figure alongside Frederick Douglass and John Brown.
Green S Operative Hand Surgery E Book
DOWNLOAD
Author : Scott W. Wolfe
language : en
Publisher: Elsevier Health Sciences
Release Date : 2010-09-27
Green S Operative Hand Surgery E Book written by Scott W. Wolfe and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-27 with Medical categories.
Green’s Operative Hand Surgery, edited in its Sixth Edition by Scott W. Wolfe, MD, provides today’s most complete, authoritative guidance on the effective surgical and non-surgical management of all conditions of the hand, wrist, and elbow. Now featuring a new full-color format, photographs, and illustrations, plus operative videos and case studies online at Expert Consult, this new edition shows you more vividly than ever before how to perform all of the latest techniques and achieve optimal outcomes. Access the complete contents online, fully searchable, at expertconsult.com. Overcome your toughest clinical challenges with advice from world-renowned hand surgeons. Master all the latest approaches, including the newest hand implants and arthroplastic techniques. Get tips for overcoming difficult surgical challenges through "Author’s Preferred Technique" summaries. See how to perform key procedures step by step by watching operative videos online. Gain new insights on overcoming clinical challenges by reading online case studies. Consult it more easily thanks to a new, more user-friendly full-color format, with all of the photos and illustrations shown in color. The undisputed leading reference in hand, wrist, and elbow surgery is improved with full color, new surgical video and case studies and a continued emphasis on optimal surgical management of upper extremity conditions.
How Green Is The City
DOWNLOAD
Author : Dimitri Devuyst
language : en
Publisher: Columbia University Press
Release Date : 2001-08-01
How Green Is The City written by Dimitri Devuyst and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-01 with Nature categories.
This book deals with practical ways to reach a more sustainable state in urban areas through such tools as strategic environmental assessment, sustainability assessment, direction analysis, baseline setting and progress measurement, sustainability targets, and ecological footprint analysis.