Green Washed
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Green Washed
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Author : Kendra Pierre-Louis
language : en
Publisher: Ig Publishing
Release Date : 2012
Green Washed written by Kendra Pierre-Louis and has been published by Ig Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with House & Home categories.
The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.
Greenwash
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Author : Guy Pearse
language : en
Publisher: Black Inc.
Release Date : 2012-09-26
Greenwash written by Guy Pearse and has been published by Black Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26 with Business & Economics categories.
Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle
Green Lies
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Author : Pascual Berrone, Ph.d.
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-03-10
Green Lies written by Pascual Berrone, Ph.d. and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with categories.
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold.
Commercial Communication In The Digital Age
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Author : Gabriele Siegert
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10
Commercial Communication In The Digital Age written by Gabriele Siegert and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Social Science categories.
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Annual Report Of The Board Of Control Of The New York Agricultural Experiment Station
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Author : New York State Agricultural Experiment Station
language : en
Publisher:
Release Date : 1885
Annual Report Of The Board Of Control Of The New York Agricultural Experiment Station written by New York State Agricultural Experiment Station and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1885 with Agriculture categories.
Popular Natural History
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Author : John George Wood
language : en
Publisher:
Release Date : 1885
Popular Natural History written by John George Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1885 with Zoology categories.
Circular
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Author :
language : en
Publisher:
Release Date : 1942
Circular written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Agriculture categories.
Field Guide To Birds Of Greater Southern Africa
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Author : Keith Barnes
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-02-29
Field Guide To Birds Of Greater Southern Africa written by Keith Barnes and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Nature categories.
This spectacular field guide includes all resident, breeding and migrant species found in Greater Southern Africa. Comprising South Africa, Lesotho, eSwatini, Namibia, Botswana, Zimbabwe, Malawi, Mozambique and Zambia, Greater Southern Africa is a vast region home to a truly extraordinary diversity of avifauna. The latest in the Helm Field Guide series, Birds of Greater Southern Africa describes all 1,170 regularly occurring species that are likely to be encountered in the region, from the Wandering Albatross to the Pennant-winged Nightjar. Featuring 272 colour plates by three of the world's leading bird illustrators, this practical guide also includes concise species accounts describing key identification features, status, range, habitat and voice; distribution maps for each species are also included. Fully illustrated throughout, this is an essential reference guide for anyone visiting or living in this wildlife-rich area.
Catalogue Of The Birds In The British Museum Passeriformes Or Perching Birds Fringilliformes Pt Ii Containing The Families C Rebid Tanagrid And Icterid By P L Sclater
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Author : British Museum (Natural History). Department of Zoology
language : en
Publisher:
Release Date : 1886
Catalogue Of The Birds In The British Museum Passeriformes Or Perching Birds Fringilliformes Pt Ii Containing The Families C Rebid Tanagrid And Icterid By P L Sclater written by British Museum (Natural History). Department of Zoology and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1886 with Birds categories.
The Ibis
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Author :
language : en
Publisher:
Release Date : 1870
The Ibis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1870 with Birds categories.