Grenzenlose Werbung
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Grenzenlose Werbung
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Author : Karin Moser
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-07-20
Grenzenlose Werbung written by Karin Moser and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-20 with Business & Economics categories.
Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.
Hindenburg
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Author : Anna von der Goltz
language : en
Publisher: OUP Oxford
Release Date : 2009-09-10
Hindenburg written by Anna von der Goltz and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with History categories.
Hindenburg reveals how a previously little-known general, whose career to normal retirement age had provided no real foretaste of his heroic status, became a national icon and living myth in Germany after the First World War, capturing the imagination of millions. In a period characterized by rupture and fragmentation, the legend surrounding Paul von Hindenburg brought together a broad coalition of Germans and became one of the most potent forces in Weimar politics. Charting the origins of the myth, from Hindenburg's decisive victory at the Battle of Tannenberg in 1914 to his death in Nazi Germany and beyond, Anna von der Goltz explains why the presence of Hindenburg's name on the ballot mesmerized an overwhelming number of voters in the presidential elections of 1925. His myth, an ever-evolving phenomenon, increasingly transcended the dividing lines of interwar politics, which helped him secure re-election by left-wing and moderate voters. Indeed, the only two times in German history that the people could elect their head of state directly and secretly, they chose this national icon. Hindenburg even managed to defeat Adolf Hitler in 1932, making him the Nazi leader's final arbiter; it was he who made the final and fateful decision to appoint Hitler as Chancellor in January 1933.
Creativity And Space
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Author : Joachim Thiel
language : en
Publisher: Routledge
Release Date : 2019-06-04
Creativity And Space written by Joachim Thiel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-04 with Science categories.
Originally published in 2005. By examining the changing patterns of the German advertising industry from a spatial-economic perspective, focusing on the rise of Hamburg as the country's new creative capital, this book discusses the shifting relations between economic organization, social relations and spatial structures in the post-industrial economy. It argues that it is the professional labour market which drives the organization and the spatial structure of knowledge-intensive activities. It does not, however, only imply the increasing importance of labour as a factor of production, but also suggests an increasing uncertainty linked to the nature of knowledge - labour. Illustrated by in-depth empirical material, the book brings together debates on reflexive modernization and individualization with those on embeddedness and on the role of business services in regional development. It concludes that it is the labour market of professionals which provides a regional and social anchoring of economic activities, while at the same time pointing out the increasing importance of metropolitan regions.
Creative Urban Milieus
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Author : Martina Hessler
language : en
Publisher: Campus Verlag
Release Date : 2008
Creative Urban Milieus written by Martina Hessler and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
'Creative Urban Milieus' is an interdisciplinary examination of the historical relationship between culture and the economy in such cities as Berlin, New York, Helsinki, London, Venice, and many others.
The Emergence Of Modern Marketing
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Author : R.A. Church
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Emergence Of Modern Marketing written by R.A. Church and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Advertising And The European City
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Author : Clemens Wischermann
language : en
Publisher: Routledge
Release Date : 2018-12-12
Advertising And The European City written by Clemens Wischermann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with History categories.
First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.
Sexuality And Consumption
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Author : Mario Keller
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-08-01
Sexuality And Consumption written by Mario Keller and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-01 with Business & Economics categories.
In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods and services that shape sexual desires, and practices. On the other, there are scarcely any products or services that do not lend themselves to sexually charged advertising and mass media communication. This volume focuses on forms of hybridization of these equally suggestive notions.
Werbung In Der Medien Und Informationsgesellschaft
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Author : Gabriele Siegert
language : de
Publisher: Springer-Verlag
Release Date : 2011-06-10
Werbung In Der Medien Und Informationsgesellschaft written by Gabriele Siegert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-10 with Language Arts & Disciplines categories.
Als publizistik- und kommunikationswissenschaftliche Einführung thematisiert dieses Buch Werbung unter veränderten Rahmenbedingungen in der Medien- und Informationsgesellschaft. Fokussiert auf die Struktur- und Akteursperspektive trägt es der aktuellen Werbesituation mit einer eigenen Systematisierung, der I/P-Matrix, Rechnung. Daneben vermittelt es Studierenden Grundwissen über Theorie und Praxis der Werbung. Die wissenschaftlich-fundierte und mit zahlreichen Praxisbeispielen illustrierte Aufbereitung macht das Buch zur geeigneten Basislektüre für Vorlesungen und Seminare. Für die zweite Auflage wurden die Beispiele soweit nötig aktualisiert und neuere Entwicklungen, vor allem im Bereich der Online- und Mobile-Werbung, aufgenommen.
Grundlagen Der Werbung
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Author : Michael Kleinjohann
language : de
Publisher: Springer-Verlag
Release Date : 2024-06-17
Grundlagen Der Werbung written by Michael Kleinjohann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.
Dieses Lehrbuch bietet einen einführenden Überblick zum Thema Werbung und erläutert grundlegend die Theorien, Marktbedingungen sowie ethische und rechtliche Aspekte der Werbekommunikation. Der Autor stellt das Phänomen Werbung aktuell, systematisch und mit einem holistischen Anspruch dar und gibt eine wissenschaftstheoretische wie praxisorientierte Einordnung und Abgrenzung von Werbung zu anderen Formen der Kommunikation. Er erklärt den Markt der Werbung, seine Protagonisten und Prozesse, wirtschaftliche Rahmenbedingungen und diskutiert die moralisch-ethischen und gesetzlichen Rahmenbedingungen von Werbekommunikation.Zahlreiche Beispiele und Tipps aus der Praxis sichern den Praxisbezug; Lernziele und Wissenschecks nach jedem Kapitel sorgen für einen nachhaltigen Lernerfolg.
Die Rolle Und Bedeutung Der Werbung Im Automobil Marketing
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Author : Claus Hutter
language : de
Publisher: Springer-Verlag
Release Date : 2024-06-19
Die Rolle Und Bedeutung Der Werbung Im Automobil Marketing written by Claus Hutter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
Im Fokus dieser empirisch-medienwissenschaftlichen Studie stehen die Endkunden*innen und Experten*innen aus der Autoindustrie, dem Autohandel und der Kreativwirtschaft im DACH-Raum. Claus Hutter untersucht neben der Rolle und Bedeutung der Automobilwerbung als integrativer Bestandteil des Marketing-Mix auch die interdisziplinären Betrachtungen der Werbepsychologie, Positionierung und deren Einfluss hinsichtlich des Werbeerfolges auf der Kundenreise. Diese umfassende Untersuchung liefert wertvolle Erkenntnisse einerseits für die werblichen Rezeptionsprozesse und Interferenzen von Endkunden und andererseits Handlungsempfehlungen für wirtschaftliche Stakeholder.