Groundswell Expanded And Revised Edition
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Groundswell Expanded And Revised Edition
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011-06-07
Groundswell Expanded And Revised Edition written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Groundswell
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011
Groundswell written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Contemporary Research Methods And Data Analytics In The News Industry
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Author : Gibbs, William J.
language : en
Publisher: IGI Global
Release Date : 2015-07-01
Contemporary Research Methods And Data Analytics In The News Industry written by Gibbs, William J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Language Arts & Disciplines categories.
The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.
Integrated Storytelling By Design
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Author : Klaus Paulsen
language : en
Publisher: Routledge
Release Date : 2021-07-06
Integrated Storytelling By Design written by Klaus Paulsen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with Performing Arts categories.
This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
The Financial Times Guide To Business Networking
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Author : Heather Townsend
language : en
Publisher: Pearson UK
Release Date : 2014-07-31
The Financial Times Guide To Business Networking written by Heather Townsend and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room
Asia Branding
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Author : Bang Nguyen
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Asia Branding written by Bang Nguyen and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
The Marketing Book
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Author : Michael Baker
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Marketing Book written by Michael Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Icie2013 International Conference On Innovation And Entrepreneurship
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Author : Dr. Radwan A. Kharabsheh
language : en
Publisher: Academic Conferences Limited
Release Date : 2013-02-05
Icie2013 International Conference On Innovation And Entrepreneurship written by Dr. Radwan A. Kharabsheh and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with categories.
Edited by: Dr. Radwan A. Kharabsheh, The Hashemite University, Amman, Jordan. PRINT version of the proceedings of the International Conference on Innovation and Entrepreneurship ICIE 2013 hosted by The Hashemite University in cooperation with The Arab Administrative Development Organization, Amman, Jordan on the 4-5 March 2013. This is a single volume with 199 pages.
Technology Society And Sustainability
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Author : Lech W. Zacher
language : en
Publisher: Springer
Release Date : 2017-03-02
Technology Society And Sustainability written by Lech W. Zacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Science categories.
This collection is a multidisciplinary and multicultural contribution to the current sustainability discourse. It is focused on two main dimensions of our world: complexity and diversity. Desirable and urgent transition of socio-technological systems toward a sustainability trajectory of development requires a better understanding of technological trends and social transformations. General advancement of technology does not produce identical changes in various societies, differentiated economically and culturally. Moreover, the abilities to approach sustainable development change over time and space. As a result there is a constant need for continuing research, analyses, and discussions concerning changing contexts and adequacy of strategies and policies. Authors from twelve countries and of different academic and cultural settings present their insights, analyses and recommendations. The collection is focused both on contexts and on activities leading to sustainable trajectories in various domains of economy and social life. Continuing research and discussion is needed to better understand these challenges and to prepare the appropriate strategies and solutions. Development of socio-technological systems is nowadays very complex; moreover, the world we live in is extremely diverse. Therefore, sustainability discourse must be ongoing, introducing new ideas, concepts, theories, evidence and experience by various parties—academics, professionals, and practitioners.
Knowledge Communication
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Author : Peter Kastberg
language : en
Publisher: Frank & Timme GmbH
Release Date : 2019-12-13
Knowledge Communication written by Peter Kastberg and has been published by Frank & Timme GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-13 with Language Arts & Disciplines categories.
Knowledge Communication as a research field emerges as a response to the communicative core challenges of the knowledge society. At ist center is the question of how to produce and transform specialized knowledge into interactions to gain value for this kind of knowledge. The field’s foundational concepts concern a transactional understanding of communication, an ideology of convergence between communicators and an appreciation of knowledge as construction. These stem from critical discussions of insights harvested from three parental disciplines: Language for Specific Purposes, Public Understanding of Science, and Knowledge Management. In their synthesis, these foundational concepts define Knowledge Communication as a means of strategic communication. In lieu of this, the research agenda of Knowledge Communication presents a novel prism through which to discern and investigate communicative core challenges of the knowledge society.