Group Influence On Consumer Brand Choice
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Group Influence On Consumer Brand Choice
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Author : Robert E. Witt
language : en
Publisher:
Release Date : 1970
Group Influence On Consumer Brand Choice written by Robert E. Witt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Brand choice categories.
Buyer Attitudes And Brand Choice Behavior
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Author : George S. Day
language : en
Publisher: New York : Free Press
Release Date : 1970
Buyer Attitudes And Brand Choice Behavior written by George S. Day and has been published by New York : Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Brand name products categories.
The Behavioral Economics Of Brand Choice
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Author : G. Foxall
language : en
Publisher: Springer
Release Date : 2007-06-27
The Behavioral Economics Of Brand Choice written by G. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Conceptual Issues In Consumer Behaviour The Indian Context
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Author :
language : en
Publisher: Pearson Education India
Release Date : 2008
Conceptual Issues In Consumer Behaviour The Indian Context written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Advertising Management
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Author : Batra
language : en
Publisher: Pearson Education India
Release Date : 2009
Advertising Management written by Batra and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
The Cambridge Handbook Of Consumer Psychology
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Author : Cait Lamberton
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-06
The Cambridge Handbook Of Consumer Psychology written by Cait Lamberton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Psychology categories.
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Selected Aspects Of Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1977
Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumers categories.
Social Influence And Consumer Behavior
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Author : Daniel J. Howard
language : en
Publisher: Psychology Press
Release Date : 2014-09-11
Social Influence And Consumer Behavior written by Daniel J. Howard and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-11 with Consumer behavior categories.
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Building Customer Brand Relationships
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Author : Don E. Schultz
language : en
Publisher: Routledge
Release Date : 2015-01-28
Building Customer Brand Relationships written by Don E. Schultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference
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Author : Jon M. Hawes
language : en
Publisher: Springer
Release Date : 2015-05-12
Proceedings Of The 1989 Academy Of Marketing Science Ams Annual Conference written by Jon M. Hawes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.