Grow Your Eye Care Practice

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Grow Your Eye Care Practice

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Author : Ming Wang
language : en
Publisher: CRC Press
Release Date : 2020-10-15

Grow Your Eye Care Practice written by Ming Wang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with Medical categories.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students--who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

Grow Your Eye Care Practice

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Author :
language : en
Publisher:
Release Date : 2020-10

Grow Your Eye Care Practice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with categories.

Grow Your Eye Care Practice

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Author : Ming Wang
language : en
Publisher: CRC Press
Release Date : 2024-06-01

Grow Your Eye Care Practice written by Ming Wang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Medical categories.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

7 Essentials Of Profitable Eyecare

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Author : Gordon Duncan
language : en
Publisher:
Release Date : 2017-11

7 Essentials Of Profitable Eyecare written by Gordon Duncan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.

What if Your Practice Was Profitable and You Enjoyed Going to Work Every Day?The 7 Essentials of Profitable Eye Care Will Help You To...Create a Practice PhilosophyMaximize Your TimeFind Better EmployeesFind Tax Breaks and AdvantagesAnd lots more...

Optometric Practice Management

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Author : Irving Bennett, OD, FAAO
language : en
Publisher: Elsevier Health Sciences
Release Date : 2002-09-27

Optometric Practice Management written by Irving Bennett, OD, FAAO and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-27 with Medical categories.

While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice. Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance. Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice. Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image. Tips and tools are provided on how to approach the client as both a consumer and a patient. Helpful information for students or optometrists who own or are planning to own their own practice. Completely re-written and updated. 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future. An increased focus on how to work with partners, including how to exit gracefully from a partnership. A discussion of how to start a part-time practice addresses real-world considerations and practical strategies. Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.

Build Your Own Medical Optometry Practice Part 1 Medical Knowledge Second Edition

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Author : Jeffrey Sedgewick, O.D., M.D.
language : en
Publisher: Lulu.com
Release Date : 2017-02-03

Build Your Own Medical Optometry Practice Part 1 Medical Knowledge Second Edition written by Jeffrey Sedgewick, O.D., M.D. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Science categories.

Most Optometrists don't perform medical eye services, certainly not exclusively. You can develop a successful practice while providing a much needed service by bucking this trend. Jeffrey Sedgewick, O.D., M.D. spent 4 years as a practicing Optometrist prior to entering medical school. While practicing as an Optometrist and as an Ophthalmologist, he has seen many examples of poor medical care by Optometrists, himself included. He is convinced that it doesn't have to be this way. He believes Optometrists who start their own Medical Optometry Practice can fill an increasingly important function, but they need more knowledge and clinical experience, which he seeks to provide in this textbook, in his web site www.theodmdconsultinggroup.com, in future courses and as a consultant to your Medical Optometry Practice.

Foursight

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Author : Lamont Bunyon
language : en
Publisher:
Release Date : 2019-03-21

Foursight written by Lamont Bunyon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-21 with Business & Economics categories.

Do you need help to make your optometry business the practice you've dreamed of? If so, FourSight: The Essential Steps to Optimize and Grow Your Optometry Practice, is for you! Award-winning optometrist Dr. Lamont Bunyon uses four common vision disorders to teach you how to visualize the practice you want and bring all the pieces together for a successful optometry practice. Expert advice is given on important factors from finding mentors to choosing appropriate office staff to selecting the ideal community for your practice. You will also find information proven to help you maintain the right mindset and let go of the elements that hold you back from becoming who you want to be as an optometrist. This book teaches you how to develop a marketing plan and become aware of pertinent numbers so you are financially secure. You will be instructed how to build with the end in mind, expecting the best and preparing for the worst.

Clinical Procedures In Primary Eye Care E Book

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Author : David B. Elliott
language : en
Publisher: Elsevier Health Sciences
Release Date : 2013-08-13

Clinical Procedures In Primary Eye Care E Book written by David B. Elliott and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Medical categories.

Clinical Procedures in Primary Eye Care helps you master all of the knowledge you need to support today's growing optometric patient population. Ideal for students and practitioners alike, this well-organized, accessibly written optometry reference takes a simple, step-by-step approach to describing the commonly used primary eye care procedures you'll encounter. Effectively diagnose and manage your patients with succinct descriptions of today's most frequently encountered optometric techniques, supported by research evidence. Visualize procedures and eye disorders as clearly as possible through full-color photographs, eye diagrams, and color plates. Offer your patients state-of-the-art eye care with the latest information on the use of technology in clinical practice, as well as guidance on evidence-based practice and presbyopic contact lens fitting. Understand how to treat today's aging optometric patient population through a brand-new section on Optical Coherence Tomography (OCT), in addition to numerous suggestions on how to adapt some tests for older patients. Access the fully searchable contents, multi-screen video clips, and interactive testing sections with photographs online at www.expertconsult.com!

Essential Business Fundamentals For The Successful Eye Care Practice

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Author : Savak Teymoorian
language : en
Publisher: CRC Press
Release Date : 2024-06-01

Essential Business Fundamentals For The Successful Eye Care Practice written by Savak Teymoorian and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Medical categories.

A compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and excel in your eye care practice today. Medical training is a difficult journey with enormous amounts of information to absorb over a short time period. The intense time commitment required during this process leaves little opportunity to study any other discipline. However, even the most intelligent and well-intentioned provider cannot care for patients if the front door of the building is closed. Simply put: A fundamental background in business is required to effectively practice medicine. Eye care professionals, which includes their ophthalmic staff, can now fill the critical gap in their education with Essential Business Fundamentals for the Successful Eye Care Practice, providing them the necessary basic tools to make and execute winning practice management decisions. Writing in a high-density format that medical professionals will be familiar with, Dr. Savak Teymoorian combines his physician training and experience as a successful ophthalmologist at Harvard Eye Associates with the knowledge acquired earning his MBA. This unique perspective allows him to provide the proper theory and execution in the business of eye care and present it in an efficient manner like that used in medical education. Each chapter is dedicated to a different subject that would routinely be taught in a masters of business administration degree, tailored specifically for eye care professionals and distilled into the most critical information for a strong foundation. Each section is further enhanced with real life examples seen in ophthalmic care showing how to properly apply business strategies and tactics to obtain the best results. Chapter topics include: Marketing Leadership Negotiations Operations Finance Ophthalmologists, optometrists, and eye care staff will appreciate Essential Business Fundamentals for the Successful Eye Care Practice for its efficient and relevant information to running an eye care practice, whether they are currently in training and want to set themselves up for success or they are already practicing and want to fill in a deficiency in their knowledge.

John Pinto S Little Green Book Of Ophthalmology

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Author : John B. Pinto
language : en
Publisher: CRC Press
Release Date : 2024-06-01

John Pinto S Little Green Book Of Ophthalmology written by John B. Pinto and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Medical categories.

The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. Topics include: Strategic business planning Leadership, governance, and discipline Finance, accounting, and patient accounts management Staff evaluation, training, and supervision Marketing and development Managing physicians Operations enhancement Facility design and management Improving an optical dispensary This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice. As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.