Grundlagen Des Identit Tsorientierten Managements
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Grundlagen Des Identit Tsorientierten Managements
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Author : Arnold Meyer-Faje
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-05-22
Grundlagen Des Identit Tsorientierten Managements written by Arnold Meyer-Faje and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-22 with Business & Economics categories.
Ein neues Selbstverständnis der Unternehmung steht an! Eine fundamentale Neubestimmung ökonomischer Prozesse und Verantwortlichkeiten tut not. Das (Lehr-) Werk setzt eine Grundlegung, wie sie für die identitätsorientierte Unternehmensführung unverzichbar ist!
Managing Tv Brands With Social Media
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Author : Jennifer Berz
language : en
Publisher: Springer
Release Date : 2016-05-25
Managing Tv Brands With Social Media written by Jennifer Berz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-25 with Social Science categories.
Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.
Multisensory Impact Of Sport Events
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Author : Thorsten Tham
language : en
Publisher: Springer
Release Date : 2016-01-13
Multisensory Impact Of Sport Events written by Thorsten Tham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Global Brand Management
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Author : Wulf Stolle
language : de
Publisher: Springer-Verlag
Release Date : 2013-12-06
Global Brand Management written by Wulf Stolle and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Business & Economics categories.
Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen Aktivitäten muss sich die Marke zunehmend in heterogenen Märkten beweisen. Entscheidend für den Markterfolg ist das von den Nachfragern in den Zielmärkten wahrgenommene Image der Marke. Es stellt sich die Frage, welche Auswirkungen unterschiedliche kulturelle, ökonomische und soziodemographische Faktoren auf die Markenführung haben? Wulf Stolle analysiert auf Basis konzeptioneller Überlegungen und einer umfangreichen empirischen Erhebung in Brasilien, China, Deutschland und den USA, welche Konsequenzen sich aus der Marktheterogenität für die Wahrnehmung und Beurteilung von Automarken ergeben.
Integriertes Management In Der Praxis
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Author : Peter Hauser
language : de
Publisher: Campus Verlag
Release Date : 2004
Integriertes Management In Der Praxis written by Peter Hauser and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The Routledge Companion To Contemporary Brand Management
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Author : Francesca Dall'Olmo Riley
language : en
Publisher: Routledge
Release Date : 2016-07-15
The Routledge Companion To Contemporary Brand Management written by Francesca Dall'Olmo Riley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Routledge Handbook Of Football Marketing
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Author : Nicolas Chanavat
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-27
Routledge Handbook Of Football Marketing written by Nicolas Chanavat and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
Grundlagen Der Public Relations
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Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2014-04-04
Grundlagen Der Public Relations written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Language Arts & Disciplines categories.
Das Lehrbuch verortet PR als Lehr- und Forschungsbereich aus einer primär kommunikationswissenschaftlichen Perspektive. Ziel ist es, Leserinnen und Leser mit den zentralen Grundbegriffen, Theorien und Modellen der PR sowie dem aktuellen Stand der wissenschaftlichen Reflexion vertraut zu machen. Neben der Auseinandersetzung mit unterschiedlichen disziplinären Perspektiven, theoretischen Ansätzen und Modellen werden einzelne Tätigkeitsfelder, Arbeitsbereiche und Instrumente sowie die Konzeption strategischer PR näher beleuchtet. In dem Band werden PR-relevantes Wissen zusammengeführt sowie zentrale Begrifflichkeiten und Konzepte der PR-Forschung geklärt. Anhand kompakter Leseabschnitte, ausgewählter Leseproben einschlägiger Standardwerke sowie von Fallbeispielen aus der Praxis soll Studierenden der Einstieg in die kommunikationswissenschaftliche Auseinandersetzung mit PR erleichtert werden. Darüber hinaus richtet sich der Band an alle, die sich mit den Ausprägungen von PR in der modernen Gesellschaft sowie deren wissenschaftlicher Bearbeitung auseinandersetzen.
Doing Applied Linguistics
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Author : Daniel Perrin
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-06-12
Doing Applied Linguistics written by Daniel Perrin and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-12 with Foreign Language Study categories.
How can students be empowered to communicate professionally – as translators, journalists and CCOs? How can professionals engaged in crucial language interactions do the same – pilots, nurses, lawyers and many others? This volume gives answers to these questions, providing insights into critical situations and good practices from many years of research and teaching in a practice-oriented, research driven School of Applied Linguistics.
Trust The Brand Corporate Reputation Management In Private Banking
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Author : Verena A. Knipp
language : en
Publisher: Diplomica Verlag
Release Date : 2009-10
Trust The Brand Corporate Reputation Management In Private Banking written by Verena A. Knipp and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10 with Business & Economics categories.
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its key success factors. Private banks concentrate on prosperous clientele; therefore, they know that the loss of the good name is one of the major business risks. Although the significant role of reputation in private banking is commonly clear, a systematic management of corporate reputation is rarely. This book investigates the current status of reputation management in private banking and identifies reputation drivers. Consequently, a survey on German private banks is being conducted. Based upon the findings, a structure for corporate reputation management under aspects of good corporate governance will be derived. Regarding corporate reputation management as a consulting product, opportunities for the consulting industry are presented in conclusion.