Grundlagen Des Software Marketing
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Grundlagen Des Software Marketing
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Author : Björn Wolle
language : de
Publisher: Springer-Verlag
Release Date : 2015-02-27
Grundlagen Des Software Marketing written by Björn Wolle and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Technology & Engineering categories.
Wer glaubt, dass die Entwicklung und die Markteinführung von Software weitgehend getrennt erfolgen kann, sollte umdenken. Immer kürzere Entwicklungszyklen und ein verschärfter Wettbewerb erfordern Anpassungen bei klassischen Marketing-Instrumenten und Softwareentwicklungsprozessen. Das Buch zeigt Zusammenhänge auf, die für eine erfolgreiche Positionierung innovativer Software-Produkte und die Bearbeitung des Software-Marktes relevant sind. Moderne Strategien und Ansätze des Software-Marketing sowie fundamentale rechtliche Fragen sind kompakt dargestellt - eine grundlegende Orientierung für Studenten und Praktiker.
Grundlagen Des Software Marketing
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Author : Björn Wolle
language : de
Publisher: Vieweg+Teubner Verlag
Release Date : 2005-11-15
Grundlagen Des Software Marketing written by Björn Wolle and has been published by Vieweg+Teubner Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-15 with Technology & Engineering categories.
Wer glaubt, dass die Entwicklung und die Markteinführung von Software weitgehend getrennt erfolgen kann, sollte umdenken. Immer kürzere Entwicklungszyklen und ein verschärfter Wettbewerb erfordern Anpassungen bei klassischen Marketing-Instrumenten und Softwareentwicklungsprozessen. Das Buch zeigt Zusammenhänge auf, die für eine erfolgreiche Positionierung innovativer Software-Produkte und die Bearbeitung des Software-Marktes relevant sind. Moderne Strategien und Ansätze des Software-Marketing sowie fundamentale rechtliche Fragen sind kompakt dargestellt - eine grundlegende Orientierung für Studenten und Praktiker.
Software Marketing
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Author : Frank Wimmer
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Software Marketing written by Frank Wimmer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
"Software-Anbieter brauchen mehr Marketing fUr dauerhaften Erfolg!"--So das Motto des ersten Fachkongresses fUr Software-Marketing, der Ende Miirz 1992 von der Niirnberger Akademie fiir Absatzwirtschaft (NAA) in Niirnberg veranstaltet wurde. Die Anregung da zu entstand aus der Kooperation von Praxis und Wissenschaft, in diesem Falle von Soft ware-Unternehmen und Marketinglehrstuhl - eine Kombination, die von der Sache zwar naheliegend, in der Realitat aber noch keineswegs Regelfall ist. Unter der fachlichen Lei tung der beiden Herausgeber berichteten vor einem interessierten Publikum an zwei Tagen Referenten aus der Softwareindustrie, aus Software-Serviceunternehmen, aus der Ver bandsebene sowie aus der Informatik- und Marketingwissenschaft. Das vorliegende Buch beinhaltet die ausgearbeiteten Vortrage des Fachkongresses sowie einige weitere Beitrage, die nachtraglich hinzugenommen wurden. Tragender Grundge danke ist die Uberwindung der haufig aufs Technische verengten Perspektive der Soft wareentwicklung hin zu einem marktorientierten und deshalb auch umfassenden Software Leistungssystem, bestehend aus einer Mehrzahl von Software- und Serviceelementen. Die ses Leistungssystem mit allen seinen Elementen gilt es anwenderbezogen zu gestalten und zu vermarkten
Software Business From Physical Products To Software Services And Solutions
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Author : Georg Herzwurm
language : en
Publisher: Springer
Release Date : 2013-06-12
Software Business From Physical Products To Software Services And Solutions written by Georg Herzwurm and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Business & Economics categories.
This book contains the refereed proceedings of the 4th International Conference on Software Business (ICSOB) held in Potsdam, Germany, in June 2013. The theme of the event was "From Physical Products to Software Services and Solutions." The 15 full papers, seven short papers, and six doctoral symposium papers accepted for ICSOB were selected from 44 submissions and are organized in sections on: software business models and business process modeling; IT markets and software industry; IT within organizations; software product management; cloud computing; entrepreneurship and startup companies; software platforms and software ecosystems; and doctoral symposium.
Information Organization And Management
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Author : Ralf Reichwald
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-03-27
Information Organization And Management written by Ralf Reichwald and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-27 with Business & Economics categories.
This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.
Commodity Marketing
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Author : Margit Enke
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Commodity Marketing written by Margit Enke and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Human Centered Design
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Author : Masaaki Kurosu
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-24
Human Centered Design written by Masaaki Kurosu and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-24 with Computers categories.
This volume constitutes the refereed proceedings of the Second International Conference on Human Centered Design, HCD 2011, held as Part of HCI International 2011, in Orlando, FL, USA, in July 2011, jointly with 9 other thematically similar conferences. The 66 revised papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical parts on human centered design methods and tools, mobile and ubiquitous interaction, human centered design in health and rehabilitation, human centered design in work, business and education, and applications of human centered design.
Business Relationship Management And Marketing
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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2014-09-30
Business Relationship Management And Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Encyclopedia Of E Commerce Development Implementation And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Software Mass Customization
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Author : Andreas Helferich
language : de
Publisher: BoD – Books on Demand
Release Date : 2010
Software Mass Customization written by Andreas Helferich and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computer software categories.