Guerrilla Film Marketing
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Guerrilla Film Marketing
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Author : Robert G. Barnwell
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-11
Guerrilla Film Marketing written by Robert G. Barnwell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Performing Arts categories.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Guerrilla Advertising
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Author : Gavin Lucas
language : en
Publisher: Laurence King
Release Date : 2006-08-10
Guerrilla Advertising written by Gavin Lucas and has been published by Laurence King this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-10 with Design categories.
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
Anatomy Of A Guerrilla Film
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Author : Helmut Kobler
language : en
Publisher: Course Technology
Release Date : 2005
Anatomy Of A Guerrilla Film written by Helmut Kobler and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Anatomy of a Guerrilla Film: The Making of RADIUS," does something that no other how-to filmmaking book does: it teaches filmmaking principles by taking readers through the process of making a real-world guerrilla film and then lets you watch the final film - included on an accompanying DVD - so readers can actually see the results of all the decisions, compromises, setbacks, and victories. First-time filmmaker and author Helmut Kobler believes that the best way to learn is by watching other people do something and then learning from their successes and mistakes. That philosophy is the concept behind this book. Written in clear, straightforward language for the first-time or beginning filmmaker, "Anatomy of a Guerrilla Film: The Making of RADIUS," serves as a case-study for new filmmakers, allowing them to see the lessons and principles presented in the book come to life in the actual film. From start to finish, every step and process that encompasses making an independent film is covered, including preproduction, production, post production, and marketing and distribution. Different approaches to each step and process are covered, not just the approach used by the author. Behind-the-scenes footage and commentary by the author on the included DVD clearly illustrate the steps making this book the most unique and hands-on guide to guerrilla filmmaking.
Film Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2017-07-20
Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Guerrilla Marketing For Dummies
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Author : Jonathan Margolis
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-24
Guerrilla Marketing For Dummies written by Jonathan Margolis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Guerrilla Marketing Volume 1
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2021-10-05
Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Business & Economics categories.
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
Your Ad Here
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Author : Michael Serazio
language : en
Publisher: NYU Press
Release Date : 2013-04-05
Your Ad Here written by Michael Serazio and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-05 with Social Science categories.
2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series
The Guerilla Rep
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Author : Ben Yennie
language : en
Publisher: Ben Yennie
Release Date : 2014-07-24
The Guerilla Rep written by Ben Yennie and has been published by Ben Yennie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-24 with categories.
The Guerrilla Rep: American Film Market Success on No Budget is a Practical, no-nonsense guide to establishing relationships with distributors at The American Film Market. In the book, you'll learn everything you need to know about AFM. What badge to buy, what projects to bring, what printed materials you need, and all important etiquette tips for maximizing your success at The American Film Market. Producers need to understand distribution to find success, and this guide is a primer for the most reliable way American Filmmakers can find traditional non-DIY distribution. Featuring Practical Distribution and Financing advice from: Jude Tucker - CEO Filmfunder.com Chris Hood - CEO Robin Hood Films Phil Gorn - CEO WonderPhil Productions Steve Arroyave - CEO Arrow Entertainment Annick Manhert - Acquisitions Consultant - Screen Division With An Extended Interview withDaisy Hamilton VP of Acquisitions - TriCoast WorldWide "The Guerrilla Rep" is packed with practical, no-nonsense tips on how indie filmmakers should prepare in order to find a distributor at the American Film Market (AFM) -- ranging from which AFM badge to buy, which genres sell best, which lodging is most affordable, and what marketing collaterals to bring. Ben Yennie's chapters about film budgeting, pitching, and researching the market and distributors are invaluable since they're make-or-break decisions for most filmmakers. If you've never attended AFM, you'll save yourself a lot of time, headaches and money buying this book. ~Sheridan Tatsuno CEO Dreamscape Global and Author of In the Valley of Digital Dreams: Untold Stories of a Silicon Valley Insider
The Best Of Guerrilla Marketing
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Author : Jay Levinson
language : en
Publisher: Entrepreneur Press
Release Date : 2011-10-01
The Best Of Guerrilla Marketing written by Jay Levinson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-01 with Business & Economics categories.
Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com
The Complete Independent Movie Marketing Handbook
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Author : Mark Steven Bosko
language : en
Publisher:
Release Date : 2003
The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.