Guerrilla P R 2 0
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Guerrilla P R 2 0
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Author : Michael Levine
language : en
Publisher: Harper Collins
Release Date : 2009-10-06
Guerrilla P R 2 0 written by Michael Levine and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Guerrilla P R
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Author : Michael Levine
language : en
Publisher: Harper Collins
Release Date : 2009-10-06
Guerrilla P R written by Michael Levine and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Invisible Armies An Epic History Of Guerrilla Warfare From Ancient Times To The Present
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Author : Max Boot
language : en
Publisher: W. W. Norton & Company
Release Date : 2013-01-15
Invisible Armies An Epic History Of Guerrilla Warfare From Ancient Times To The Present written by Max Boot and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-15 with History categories.
New York Times Bestseller A Washington Post Notable Book (Nonfiction) Named one of the Best Books of the Year by Foreign Policy A New York Times Book Review Editors’ Choice Selection “Destined to be the classic account of what may be the oldest... hardest form of war.” —John Nagl, Wall Street Journal Invisible Armies presents an entirely original narrative of warfare, which demonstrates that, far from the exception, loosely organized partisan or guerrilla warfare has been the dominant form of military conflict throughout history. New York Times best-selling author and military historian Max Boot traces guerrilla warfare and terrorism from antiquity to the present, narrating nearly thirty centuries of unconventional military conflicts. Filled with dramatic analysis of strategy and tactics, as well as many memorable characters—from Italian nationalist Guiseppe Garibaldi to the “Quiet American,” Edward Lansdale—Invisible Armies is “as readable as a novel” (Michael Korda, Daily Beast) and “a timely reminder to politicians and generals of the hard-earned lessons of history” (Economist).
The Entrepreneur S Information Sourcebook
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Author : Susan C. Awe
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-01-16
The Entrepreneur S Information Sourcebook written by Susan C. Awe and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-16 with Language Arts & Disciplines categories.
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Terrorism In The United States
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Author :
language : en
Publisher:
Release Date :
Terrorism In The United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Terrorism categories.
Guerrilla Pr Wired
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Author : Michael Levine
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-02-11
Guerrilla Pr Wired written by Michael Levine and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-11 with Business & Economics categories.
Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.
Guerrilla Marketing For Job Hunters 2 0
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Author : Jay Conrad Levinson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-17
Guerrilla Marketing For Job Hunters 2 0 written by Jay Conrad Levinson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-17 with Business & Economics categories.
In Today's Job Jungle, the Guerrilla is King "You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet." —Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time." —Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What??? "Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job." —Shelly Harrison, founder and CEO, Launch Pad "Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some." —Dave Opton, founder and CEO, ExecuNet.com "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion." —Sam Zales, President, Zoom Information Inc. "Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed." —Donato Diorio, CEO, Broadlook Technologies "Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview." —Gautam Godhwani, CEO, SimplyHired.com "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book." —Steven Rothberg, founder, CollegeRecruiter.com "The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame." —Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa "Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more." —Peter Clayton, CEO, Total Picture Radio P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."
Guerrilla Business 2 0
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Author : Heath D. Alberts
language : en
Publisher: CreateSpace
Release Date : 2015-02-21
Guerrilla Business 2 0 written by Heath D. Alberts and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-21 with Business & Economics categories.
A point-by-point 'users guide' for cottage & small business owners who want to expand their business & management acumen, customer base, advertising reach, and understanding of consumer & employee psychology. Written by an individual who has decades of proven experience in the small business world and who has seen - and experienced - most of the scenarios presented within, it is tailored to assist your business by offering proven 'big business' techniques on a small business scale. It will also shed light upon potential caveats and pitfalls suffered by many small business owners. Written in a unique - often humorous - compartmentalized style, this work offers something for everyone. It may be read one item or section at a time, or may be easily absorbed all in one sitting. Many of the methods, ideas, and techniques outlined are timeless. As such, not only does this book offer advice for the budding business owner, it is also a book whose usefulness grows in tandem with your business, with regard to insight and relevance.
The Complete Idiot S Guide To Guerrilla Marketing
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Author : Colleen Wells
language : en
Publisher: Penguin
Release Date : 2008-01-02
The Complete Idiot S Guide To Guerrilla Marketing written by Colleen Wells and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Guerrilla Marketing For Writers
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2010-01-01
Guerrilla Marketing For Writers written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Language Arts & Disciplines categories.
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.