Guest Based Marketing
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Guest Based Marketing
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Author : Bill Marvin
language : en
Publisher: John Wiley & Sons
Release Date : 1997
Guest Based Marketing written by Bill Marvin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.
Hospitality Marketing
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Author : Francis Buttle
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Hospitality Marketing written by Francis Buttle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
How To Use Location Based Marketing To Grow Your Sales And Revenue
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2012-09-05
How To Use Location Based Marketing To Grow Your Sales And Revenue written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-05 with Business & Economics categories.
Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics... identifies high-value opportunities to utilize them... and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."
Strategies To Increase Your Bed And Breakfasts Bookings And Profit
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Author : Gerry MacPherson
language : en
Publisher:
Release Date : 2019-10-26
Strategies To Increase Your Bed And Breakfasts Bookings And Profit written by Gerry MacPherson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-26 with categories.
This book is designed for bed & breakfast owners who do not have the benefit of management training, or a pre-designed organizational structure, branding program or a proven marketing strategy in place who are basically doing it on their own. Have you ever asked yourself any of the questions? -"How can I get more guests?" -"How can I encourage my guests to return?" -"How can I organize my business so I don't have to be there 24/7?" -"How can I find and keep the right employees?" -"How can I market so I reach my target clientele?" -"How does my hospitality property compare to my competition? If you have ever asked any of these questions, you're in the right place.Over the years, I have met many amazing bed & breakfast owners who looking for the resources to help clear the most common hurdles many bed & breakfast owners face.In this book: -I'll give you the tools to discover the type of owner/manager you are.-How to determine and set a plan to achieve your goals. -Explain why you need and how to create a bed & breakfast strategy. -The importance of excellent customer service along with proven tips and techniques you can use to impress your guests.-Ways to improve your chain of service.-Marketing strategies that will work for your bed and breakfast today.-The importance of social media and how to benefit from the major platforms.-How to WOW your guest so not only will they want to return but will become ambassadors for your property.I want every bed and breakfast owner to be able to visualise their property as a destination guests are looking forward to visiting, year after year after year.Get your copy now!
Guidance For Restaurant And Bar Marketing Improve Your Guest Count And Run A Successful Bar Or Restaurants
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Author : Colton Ashfield
language : en
Publisher: Independently Published
Release Date : 2020-12-24
Guidance For Restaurant And Bar Marketing Improve Your Guest Count And Run A Successful Bar Or Restaurants written by Colton Ashfield and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-24 with categories.
The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!
Dynamics Of Marketing Of Star Hotels Products Services
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Author : DR FEROZ KHAN
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2012-06-18
Dynamics Of Marketing Of Star Hotels Products Services written by DR FEROZ KHAN and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-18 with Business & Economics categories.
The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels. This Valuable Book contains Seven Chapter’s along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same. Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry. The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: John Wiley and Sons
Release Date : 2009-02-09
Hospitality Marketing Management written by Robert D. Reid and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-09 with Business & Economics categories.
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Restaurant And Bar Marketing
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Author : Erik Shellenberger
language : en
Publisher:
Release Date : 2021-11-05
Restaurant And Bar Marketing written by Erik Shellenberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-05 with categories.
The "Experts" are lying to you. A real, raw and relevant look at the reality of Restaurant Marketing in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the "one size fits all" social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate Restaurant Marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing. The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. THIS is how to improve guest counts and run a successful bar or restaurant. Today's "Restaurant Marketing Expert" is running increasingly low on the "Expert" part. Now more than ever, large corporate restaurant marketing teams rely on expensive social media campaigns and flashy-looking visual presentations. All of which will be seen by an decreasing number of potential customers. These marketing departments often can't differentiate between what works for them personally, and what will make your restaurant succeed. The marketing approach for a nightclub with a younger demographic is totally different for a casual restaurant or for fine dining. Yet we all still use this generic "plug-and-play" social media marketing approach used over and over in the most hilariously misused way possible. Restaurant Marketing and Marketing Strategies in general have come a long way since the internet was invented. What worked a decade ago is laughable today. What worked last year is probably pretty worthless today. If your business is in a tourist-heavy environment yet your marketing approach is based in social media and not SEO (Search engine optimization) then I can promise you, your money is being wasted. Can your customers find you from Facebook if they haven't ever heard of you? Can they see your clever Instagram posts if they have no idea you exist? Tourists and people looking to make a "right here, right now" purchase primarily use 3 online tools - Google, Tripadvisor and Yelp. Stop throwing money away on insane Restaurant Marketing Campaigns geared toward an audience you don't even have! In this book, I cut out all of the noise and BS of traditional Restaurant Marketing approaches and narrow it down to what works. To what we can measure and prove. To what actually brings in a positive ROI and helps improve your business and grow your guest counts. Take it from a former employee and Corporate Marketing Director who was forced to implement ridiculous Restaurant Marketing campaigns with zero accountability and zero proven success rates. I'm well versed in what doesn't work and I've seen hundreds of thousands of dollars wasted in the name of Restaurant Promotions over the years. Don't make these same mistakes and keep your money where it belongs - in your bank account. This book is an extremely easy read and digest. I don't try to sound psudo-educated by deliberately talking over someone's head like some stuffy board-room sales-pitch. I'm only concerned about one thing - to bring more customers into your restaurant or bar. I cut out the nonsense and overthought ideas and make implementing your own Restaurant Marketing Strategy so easy that anyone can do it. No fancy degree or college intern needed.
Managing The Guest Experience In Hospitality
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Author : Robert Clayton Ford
language : en
Publisher: Delmar Thomson Learning
Release Date : 2000
Managing The Guest Experience In Hospitality written by Robert Clayton Ford and has been published by Delmar Thomson Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Describes fourteen principles of successful hospitality management, and discusses their relation to guest experiences at tourism venues, considering issues of strategy, staffing, and systems.
Guest House Marketing
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Author : Ehsan Zarei
language : en
Publisher: Lulu.com
Release Date : 2014-01-30
Guest House Marketing written by Ehsan Zarei and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For your Guest house Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info