Guia Oficial De Franquias Ed 22 Transforma O Digital
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Guia Oficial De Franquias Ed 22 Transforma O Digital
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Author : Lamonica Serviços Editoriais
language : pt-BR
Publisher: Lamonica Serviços Editoriais
Release Date : 2020-10-21
Guia Oficial De Franquias Ed 22 Transforma O Digital written by Lamonica Serviços Editoriais and has been published by Lamonica Serviços Editoriais this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-21 with Business & Economics categories.
Indispensável para a geração de negócios no franchising, o Guia Oficial de Franquias reúne todas as franquias nacionais, internacionais, consultores e fornecedores afiliados à Associação Brasileira de Franchising (ABF). Seu conteúdo conta com a colaboração de diversos consultores especializados e empresários ligados ao franchising, além de trazer os principais indicadores do setor, o cadastro completo das marcas de franquias, glossário de termos técnicos e índice em ordem alfabética.
The Startup Owner S Manual
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Author : Steve Blank
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-17
The Startup Owner S Manual written by Steve Blank and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Playing With Power In Movies Television And Video Games
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Author : Marsha Kinder
language : en
Publisher: Univ of California Press
Release Date : 2023-09-01
Playing With Power In Movies Television And Video Games written by Marsha Kinder and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Performing Arts categories.
How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.
Imaginary Futures
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Author : Richard Barbrook
language : en
Publisher: Pluto Press (UK)
Release Date : 2007-04-20
Imaginary Futures written by Richard Barbrook and has been published by Pluto Press (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-20 with Computers categories.
Leading scholars discuss ideology and hotly contested post-structuralist theory.
The Rhetoric Of Perspective
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Author : Hanneke Grootenboer
language : en
Publisher: University of Chicago Press
Release Date : 2006-12-31
The Rhetoric Of Perspective written by Hanneke Grootenboer and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-31 with Art categories.
Perspective determines how we, as viewers, perceive painting. We can convince ourselves that a painting of a bowl of fruit or a man in a room appears to be real by the way these objects are rendered. Likewise, the trick of perspective can prevent us from being absorbed in a scene. Connecting contemporary critical theory with close readings of seventeenth-century Dutch visual culture, The Rhetoric of Perspective puts forth the claim that painting is a form of thinking and that perspective functions as the language of the image. Aided by a stunning full-color gallery, Hanneke Grootenboer proposes a new theory of perspective based on the phenomenological aspects of non-narrative still-life, trompe l'oeil, and anamorphic imagery. Drawing on playful and mesmerizing baroque images, Grootenboer characterizes what she calls their "sophisticated deceit," asserting that painting is more about visual representation than about its supposed objects. Offering an original theory of perspective's impact on pictorial representation, the act of looking, and the understanding of truth in painting, Grootenboer shows how these paintings both question the status of representation and explore the limits and credibility of perception. “An elegant and honourable synthesis.”—Keith Miller, Times Literary Supplement
Entrepreneurship Innovation And Technological Change
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Author : Zoltán J. Ács
language : en
Publisher: Now Publishers Inc
Release Date : 2005
Entrepreneurship Innovation And Technological Change written by Zoltán J. Ács and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Entrepreneurship, Innovation and Technological Change links the prevalent theory from the entrepreneurship literature concerning opportunity recognition and exploitation to economic theory, in particular the model of the knowledge production function.
Managing Imitation Strategies
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Author : Steven P. Schnaars
language : en
Publisher: Simon and Schuster
Release Date : 2002-04-29
Managing Imitation Strategies written by Steven P. Schnaars and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-29 with Business & Economics categories.
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.
Managing Innovation
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Author : Joe Tidd
language : en
Publisher: Wiley
Release Date : 2013-07-10
Managing Innovation written by Joe Tidd and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
Native And National In Brazil
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Author : Tracy Devine Guzmán
language : en
Publisher: UNC Press Books
Release Date : 2013
Native And National In Brazil written by Tracy Devine Guzmán and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Political Science categories.
How do the lives of indigenous peoples relate to the romanticized role of "Indians" in Brazilian history, politics, and cultural production? Native and National in Brazil charts this enigmatic relationship from the sixteenth century to the present, focusing on the consolidation of the dominant national imaginary in the postindependence period and highlighting Native peoples' ongoing work to decolonize it. Engaging issues ranging from sovereignty, citizenship, and national security to the revolutionary potential of art, sustainable development, and the gendering of ethnic differences, Tracy Devine Guzman argues that the tensions between popular renderings of "Indianness" and lived indigenous experience are critical to the unfolding of Brazilian nationalism, on the one hand, and the growth of the Brazilian indigenous movement, on the other. Devine Guzmán suggests that the "indigenous question" now posed by Brazilian indigenous peoples themselves-how to be Native and national at the same time-can help us to rethink national belonging in accordance with the protection of human rights, the promotion of social justice, and the consolidation of democratic governance for indigenous and nonindigenous citizens alike.
The Digital Transformation Of Smes
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Author : Oecd
language : en
Publisher: Org. for Economic Cooperation & Development
Release Date : 2021-02-12
The Digital Transformation Of Smes written by Oecd and has been published by Org. for Economic Cooperation & Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with categories.