Guia Pr Tico De Marketing Digital Estrat Gias E T Cnicas Passo A Passo
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Guia Pr Tico De Marketing Digital Estrat Gias E T Cnicas Passo A Passo
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Author : Robert
language : pt-BR
Publisher: Clube de Autores
Release Date : 2024-04-30
Guia Pr Tico De Marketing Digital Estrat Gias E T Cnicas Passo A Passo written by Robert and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Juvenile Nonfiction categories.
Marketing Digital: Estratégias e Técnicas para o Sucesso Online é um guia abrangente que oferece uma visão detalhada do mundo do marketing digital. Escrito por especialistas da área, este livro aborda desde os fundamentos do marketing digital até as estratégias avançadas para impulsionar o sucesso online. Com uma abordagem prática e acessível, o livro explora os principais conceitos e tópicos do marketing digital, incluindo SEO, marketing de conteúdo, mídia social, email marketing, publicidade online e muito mais. Cada capítulo apresenta insights valiosos, estudos de caso inspiradores e dicas práticas para ajudar os profissionais a alcançarem seus objetivos de marketing online. Além disso, o livro aborda os desafios e oportunidades no cenário do marketing digital, fornecendo orientações sobre como lidar com crises, medir o desempenho das campanhas e acompanhar as tendências emergentes. Complementado por recursos adicionais, como ferramentas, cursos online e blogs recomendados, este livro é um recurso essencial para qualquer pessoa interessada em se destacar no mundo competitivo do marketing digital. Seja você um profissional de marketing experiente ou um iniciante no campo, Marketing Digital: Estratégias e Técnicas para o Sucesso Online oferece as ferramentas e o conhecimento necessários para alcançar o sucesso e se destacar no ambiente digital em constante evolução.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
A Comprehensive Guide To Exchange Traded Funds Etfs
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Author : Joanne M. Hill
language : en
Publisher: CFA Institute Research Foundation
Release Date : 2015-05
A Comprehensive Guide To Exchange Traded Funds Etfs written by Joanne M. Hill and has been published by CFA Institute Research Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05 with Business & Economics categories.
Exchange-traded funds (ETFs) have become in their 25-year history one of the fastest growing segments of the investment management business. These funds provide liquid access to virtually every financial market and allow large and small investors to build institutional-caliber portfolios. Yet, their management fees are significantly lower than those typical of mutual funds. High levels of transparency in ETFs for holdings and investment strategy help investors evaluate an ETF’s potential returns and risks. This book covers the evolution of ETFs as products and in their uses in investment strategies. It details how ETFs work, their unique investment and trading features, their regulatory structure, how they are used in tactical and strategic portfolio management in a broad range of asset classes, and how to evaluate them individually.
Creative Problem Solving
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Author : Donald J. Treffinger
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-14
Creative Problem Solving written by Donald J. Treffinger and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Education categories.
Creative Problem Solving is a process that allows people to apply both creative and critical thinking to find solutions to everyday problems. Creative Problem Solving eliminates the tendency to approach problems in a haphazard manner and, consequently, prevents surprises and/or disappointment with the solution. Used by thousands of group leaders seeking a friendly introduction to using Creative Problem Solving, this book is a time-honored classic. Creative Problem Solving: An Introduction is based on more than five decades of extensive research, development, and field experience in educational settings, businesses, and many other organizations. Written for both group leaders and individuals seeking a systematic way to build innovative and effective solutions, Creative Problem Solving is perfect for any type of setting. This definitive guide shows you how to find successful solutions to important challenges. Creative Problem Solving (CPS) can help your students to approach problems and deal with change in a deliberate and constructive way, building their confidence and success in working with complex issues. This revised and updated fourth edition includes: easy-to-follow instructions for using Creative Problem Solving; practical tools for understanding the challenge, generating ideas, and preparing for action; expanded guidelines for planning your approach to Creative Problem Solving; strategies that ensure successful group dynamics; the latest trends in creative thinking and group problem solving; and practical suggestions for those new to Creative Problem Solving. Educational Resource
Translational Medicine
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Author : Joy A. Cavagnaro
language : en
Publisher: CRC Press
Release Date : 2021-11-26
Translational Medicine written by Joy A. Cavagnaro and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-26 with Medical categories.
Translational Medicine: Optimizing Preclinical Safety Evaluation of Biopharmaceuticals provides scientists responsible for the translation of novel biopharmaceuticals into clinical trials with a better understanding of how to navigate the obstacles that keep innovative medical research discoveries from becoming new therapies or even making it to clinical trials. The book includes sections on protein-based therapeutics, modified proteins, oligonucleotide-based therapies, monoclonal antibodies, antibody–drug conjugates, gene and cell-based therapies, gene-modified cell-based therapies, combination products, and therapeutic vaccines. Best practices are defined for efficient discovery research to facilitate a science-based, efficient, and predictive preclinical development program to ensure clinical efficacy and safety. Key Features: Defines best practices for leveraging of discovery research to facilitate a development program Includes general principles, animal models, biomarkers, preclinical toxicology testing paradigms, and practical applications Discusses rare diseases Discusses "What-Why-When-How" highlighting different considerations based upon product attributes. Includes special considerations for rare diseases About the Editors Joy A. Cavagnaro is an internationally recognized expert in preclinical development and regulatory strategy with an emphasis on genetic medicines.. Her 40-year career spans academia, government (FDA), and the CRO and biotech industries. She was awarded the 2019 Arnold J Lehman Award from the Society of Toxicology for introducing the concept of science-based, case-by-case approach to preclinical safety evaluation, which became the foundation of ICH S6. She currently serves on scientific advisory boards for advocacy groups and companies and consults and lectures in the area of preclinical development of novel therapies. Mary Ellen Cosenza is a regulatory toxicology consultant with over 30 years of senior leadership experience in the biopharmaceutical industry in the U.S., Europe, and emerging markets. She has held leadership position in both the American College of Toxicology (ACT) and the International Union of Toxicology (IUTOX) and is also an adjunct assistant professor at the University of Southern California where she teaches graduate-level courses in toxicology and regulation of biologics.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The Long Tail
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Author : Chris Anderson
language : en
Publisher: Hachette Books
Release Date : 2006-07-11
The Long Tail written by Chris Anderson and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-11 with Business & Economics categories.
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
The Writer S Handbook
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Author : John B. Karls
language : en
Publisher: McGraw-Hill Companies
Release Date : 1990
The Writer S Handbook written by John B. Karls and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Authors categories.
Explains terms dealing with usage, style, and punctuation, describes each step of the writing process, and suggests practice exercises.
Project Management
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Author : Elearn
language : en
Publisher: Routledge
Release Date : 2013-06-17
Project Management written by Elearn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies.