Gunn Sights
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Gunn Sights
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Author : Tom Gunn
language : en
Publisher: Naval Institute Press
Release Date : 2008-11-01
Gunn Sights written by Tom Gunn and has been published by Naval Institute Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. Gunn knew a lot about military appropriations and classified developments; he knew almost nothing about marketing, which may have been the most important attribute he brought to the job. Over the next 22 years, Gunn and the team he assembled and organized, developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cut-throat domestic and international competition.Gunn Sights is both the story of that success and a handbook for anyone---experienced or neophyte---who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning.Gunn details that process step-by-step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies---including what a Congressional opponent of a pending sale once called “the most sophisticated and far-reaching campaign to promote a sophisticated arms transfer that I’ve ever seen . . .” This is a business book about strategic selling and marketing, drawn from the experiences of Gunn and his associates, that takes one behind the scenes to see how deals are made in the aerospace industry.
Library Of Congress Subject Headings
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Author : Library of Congress
language : en
Publisher:
Release Date : 2005
Library Of Congress Subject Headings written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Subject headings, Library of Congress categories.
Gun Sight Mark 31 Mods 1 2 3 4 And 5
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Author : United States. Bureau of Naval Weapons
language : en
Publisher:
Release Date : 1961
Gun Sight Mark 31 Mods 1 2 3 4 And 5 written by United States. Bureau of Naval Weapons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Fire control (Naval gunnery) categories.
Industry And Product Classification Manual
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Author : United States. SIC Coding Task Group
language : en
Publisher:
Release Date : 1977
Industry And Product Classification Manual written by United States. SIC Coding Task Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Commercial products categories.
Library Of Congress Subject Headings
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Author : Library of Congress. Cataloging Policy and Support Office
language : en
Publisher:
Release Date : 2003
Library Of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Subject headings, Library of Congress categories.
Standard Industrial Classification Manual
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Author : Management and Budget Office
language : en
Publisher:
Release Date :
Standard Industrial Classification Manual written by Management and Budget Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Technical Abstract Bulletin
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Author : Defense Documentation Center (U.S.)
language : en
Publisher:
Release Date : 1963
Technical Abstract Bulletin written by Defense Documentation Center (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Science categories.
Standard Industrial Classification Manual
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Author :
language : en
Publisher:
Release Date : 1987
Standard Industrial Classification Manual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Commercial products categories.
1982 Industry And Product Classification Manual
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Author :
language : en
Publisher:
Release Date : 1982
1982 Industry And Product Classification Manual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Commercial products categories.
Dtic Retrieval And Indexing Terminology
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Author : Defense Technical Information Center (U.S.)
language : en
Publisher:
Release Date : 1987
Dtic Retrieval And Indexing Terminology written by Defense Technical Information Center (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Subject headings categories.