Handbook Event Market China
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Handbook Event Market China
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Author : Helmut Schwägermann
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-12-14
Handbook Event Market China written by Helmut Schwägermann and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Events Future Trends Perspectives
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Author : Kim Werner
language : en
Publisher: UTB GmbH
Release Date : 2020-05-11
Events Future Trends Perspectives written by Kim Werner and has been published by UTB GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with Business & Economics categories.
Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena
International Handbook On The Economics Of Mega Sporting Events
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Author : Wolfgang Maennig
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
International Handbook On The Economics Of Mega Sporting Events written by Wolfgang Maennig and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Sports & Recreation categories.
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.
The Cambridge Handbook Of Contemporary China
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Author : Colin Mackerras
language : en
Publisher: Cambridge University Press
Release Date : 1991-05-02
The Cambridge Handbook Of Contemporary China written by Colin Mackerras and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-05-02 with History categories.
The paradox of contemporary China - its openness to Western technology, yet its rejection of Western democratic ideals - serves to make China appear remote and inaccessible to those outside. The country's vast area and population only accentuate these difficulties. The Cambridge Handbook of Contemporary China presents topical information on all aspects of Chinese life since 1949, with particular emphasis on the 1980s; its major strength is its contemporary focus and easy-to-use format. Useful maps and tabled statistics accompany the text, which is divided into clearly defined categoried. Designed for students, specialists, educationalists, journalists and those in business and government as well as the general reader, the Handbook provides easy access to information on all areas of Chinese life and is a good starting-point for research.
The China Management Handbook
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Author : F. Sieren
language : en
Publisher: Springer
Release Date : 2016-01-08
The China Management Handbook written by F. Sieren and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.
The New Cambridge Handbook Of Contemporary China
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Author : Colin Mackerras
language : en
Publisher: Cambridge University Press
Release Date : 2001-10-15
The New Cambridge Handbook Of Contemporary China written by Colin Mackerras and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-15 with Business & Economics categories.
Completely revised and updated, the New Cambridge Handbook of Contemporary China is an indispensable and manageable guide to the world's most populous nation. Emphasising the period from the 1990s, the book covers and includes the following subjects: a chronology detailing events since 1949; politics and law; biographies of eminent individuals; an annotated bibliography of books, journals and websites relevant to China in the 1990s and beyond; foreign relations, especially with the United States and Russia; the economy, including China's main economic reform programs and objectives; education; population and a gazetteer. With an excellent selection of figures, diagrams and maps, this book will be the standard reference to contemporary China for students, teachers, journalists, travelers, academic and government researchers, business people, policy-makers and general readers.
The Study Of Food Tourism Hospitality And Events
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Author : Sue Beeton
language : en
Publisher: Springer
Release Date : 2018-06-14
The Study Of Food Tourism Hospitality And Events written by Sue Beeton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
The Routledge Handbook Of Chinese Discourse Analysis
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Author : Chris Shei
language : en
Publisher: Routledge
Release Date : 2019-01-14
The Routledge Handbook Of Chinese Discourse Analysis written by Chris Shei and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Foreign Language Study categories.
Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date :
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Chinese Stock Markets
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Author : Dongwei Su
language : en
Publisher: World Scientific
Release Date : 2003
Chinese Stock Markets written by Dongwei Su and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The exponential growth of China''s stock markets in the past decade has attracted global attention from academics and practitioners. The practitioner''s interest in Chinese markets stems from corporations; investors and financial institutions foresee substantial benefits from investing in China in the long run. However, the academic literature on the development of securities markets and reform of state enterprises in China is still in its infancy and fragmented. This handbook aims to bridge that gap by presenting a wide spectrum of research in the forefront of financial applications. It integrates theory and practice with state-of-the-art statistical techniques and provides numerous insights into the main challenges confronting Chinese markets in the new millennium. Contents: Development of Chinese Stock Markets; Structural and Institutional Characteristics; Risk, Return and Regulation in Chinese Stock Markets; Ownership Restrictions and Foreign Shares Discount; Excess Volatility in Domestic Share Markets; The Underpricing of Initial Public Offerings; Corporate Governance and Post-IPO Financing; Accounting Information and Stock Performance; Internationalization of Chinese Stock Markets; Appendices: Securities Law; Summary of P.R.C Taxes; Major Events in Chinese Stock Markets. Readership: PhD and advanced MBA students, researchers, practitioners, and policymakers interested in emerging market issues.