Handbook Of Consumer Behavior Tourism And The Internet
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Handbook Of Consumer Behavior Tourism And The Internet
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Author : Juline E. Mills
language : en
Publisher: Routledge
Release Date : 2013-07-04
Handbook Of Consumer Behavior Tourism And The Internet written by Juline E. Mills and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Business & Economics categories.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism
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Author : Saurabh Kumar Dixit
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-07
The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism written by Saurabh Kumar Dixit and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-07 with Business & Economics categories.
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
Internet And Personal Computing Fads
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Author : James Van Roekel
language : en
Publisher: CRC Press
Release Date : 2004-04-21
Internet And Personal Computing Fads written by James Van Roekel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-21 with Computers categories.
An easy-to-understand guide to often-confusing computer/Internet jargon! Internet and Personal Computing Fads is an A-to-Z reference book written in a straightforward style that’s informative enough for library use but informal enough for general reading. This essential guide takes a practical look at the most often-seen computer and
Handbook Of Tourism And Consumer Behavior
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Author : Danni Zheng
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-11-08
Handbook Of Tourism And Consumer Behavior written by Danni Zheng and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-08 with Business & Economics categories.
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.
Consumer Behavior In Tourism And Hospitality Research
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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-08-09
Consumer Behavior In Tourism And Hospitality Research written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-09 with Business & Economics categories.
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Managing Public Relations And Brand Image Through Social Media
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Author : Singh, Anurag
language : en
Publisher: IGI Global
Release Date : 2016-05-16
Managing Public Relations And Brand Image Through Social Media written by Singh, Anurag and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Business & Economics categories.
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Collaborative Systems For Smart Networked Environments
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Author : Luis M. Camarinha-Matos
language : en
Publisher: Springer
Release Date : 2014-10-01
Collaborative Systems For Smart Networked Environments written by Luis M. Camarinha-Matos and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Business & Economics categories.
This book constitutes the refereed proceedings of the 15th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2014, held in Amsterdam, The Netherlands, in October 2014. The 73 revised papers were carefully selected from 190 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a particular focus on the following areas in support of smart networked environments: behavior and coordination; product-service systems; service orientation in collaborative networks; engineering and implementation of collaborative networks; cyber-physical systems; business strategies alignment; innovation networks; sustainability and trust; reference and conceptual models; collaboration platforms; virtual reality and simulation; interoperability and integration; performance management frameworks; performance management systems; risk analysis; optimization in collaborative networks; knowledge management in networks; health and care networks; and mobility and logistics.
Integration And Innovation Orient To E Society Volume 2
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Author : Weijun Wang
language : en
Publisher: Springer
Release Date : 2010-03-10
Integration And Innovation Orient To E Society Volume 2 written by Weijun Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Computers categories.
International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing. For more information about the 300 other books in the IFIP series, please visit www.springer.com. For more information about IFIP, please visit www.ifip.org.
Cybersins And Digital Good Deeds
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Author : James Van Roekel
language : en
Publisher: CRC Press
Release Date : 2024-11-01
Cybersins And Digital Good Deeds written by James Van Roekel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Computers categories.
The A-to-Z source on cyberethics - the responsible use of technology! What is safe and responsible behavior for using the Internet? Cybersins and Digital Good Deeds: A Book About Technology and Ethics provides a comprehensive look at the innovative - and sometimes unscrupulous - world of rapidly evolving technology and the people who use it. This encyclopedic source helps even the most technology-challenged understand various facets relating to the use and misuse of technology in today’s society. Topics are organized A-to-Z for easy reference, with selections chosen because of historical importance, present relevance, and the likelihood of future impact. Privacy, security, censorship, and much, much more are discussed in detail to reveal the ethical complexities of each issue. Harmful and illegal cyber behavior can manifest quickly in several ways in today’s digital world. Keeping up with the shifts and advances in technology, its applications, and how it affects you can be difficult. Cybersins and Digital Good Deeds reviews the latest trends in computer technology and the impact it has on the way we live. This extensive book provides easy-to-understand explanations of tech terms, while clearly examining the current ethical issues surrounding different aspects of technology and its use in positive or destructive actions. Discussions include issues concerning general use, business, entertainment, multimedia development, and education. The broad range of ethical topics in Cybersins and Digital Good Deeds includes: advertising in school the Americans with Disabilities Act (ADA) and its impact upon technology in schools blogging and free speech bride scams video voyeurism censorship and filtering cheating in school using technology Child Online Protection Act Child Pornography Prevention Act (CPPA) computer addiction crackers, lamers, and phreaks cyberbullying cyberchondriacs disinhibition domain hijacking Online auction fraud elder care and technology Google Bombing identity theft pornography media and cognitive development movie duplication sharing audio files online gambling pyramid schemes the Patriot Act phishing podcasting Project Gutenberg RFID tracking spyware technolust Trojan horses and viruses much, much more! Cybersins and Digital Good Deeds is a perfect at-your-fingertips source for questions you may have on the jargon and the ethical use or misuse of technology. This book is perfect for business people; high school, public, and academic librarians; library science professors, education professors, students, or anyone needing clarification of issues related to technology and information ethics.
Design User Experience And Usability Theory Methods Tools And Practice
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Author : Aaron Marcus
language : en
Publisher: Springer
Release Date : 2011-06-27
Design User Experience And Usability Theory Methods Tools And Practice written by Aaron Marcus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Computers categories.
The two-volume set LNCS 6769 + LNCS 6770 constitutes the proceedings of the First International Conference on Design, User Experience, and Usability, DUXU 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011, incorporating 12 thematically similar conferences. A total of 4039 contributions was submitted to HCII 2011, of which 1318 papers were accepted for publication. The total of 154 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on DUXU theory, methods and tools; DUXU guidelines and standards; novel DUXU: devices and their user interfaces; DUXU in industry; DUXU in the mobile and vehicle context; DXU in Web environment; DUXU and ubiquitous interaction/appearance; DUXU in the development and usage lifecycle; DUXU evaluation; and DUXU beyond usability: culture, branding, and emotions.