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Handbook Of Marketing Scales

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Handbook Of Marketing Scales

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Author : William O. Bearden
language : en
Publisher: SAGE
Release Date : 2011

Handbook Of Marketing Scales written by William O. Bearden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.

Marketing Scales Handbook

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Author : Gordon C. Bruner
language : en
Publisher:
Release Date : 2012-05-02

Marketing Scales Handbook written by Gordon C. Bruner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-02 with Business & Economics categories.

This sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

Handbook Of Marketing Scales

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Author : William O. Bearden
language : en
Publisher: SAGE
Release Date : 1999-11-12

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Marketing Scales Handbook

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Author : Gordon C. Bruner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-01

Marketing Scales Handbook written by Gordon C. Bruner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Marketing research categories.

La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."

Handbook Of Marketing Scales

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Author : William O. Bearden
language : en
Publisher:
Release Date :

Handbook Of Marketing Scales written by William O. Bearden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Consumer behavior categories.

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings

Marketing Scales Handbook

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Author : Gordon C. Bruner
language : en
Publisher:
Release Date : 2013

This seventh volume in the series reviews 364 consumer-related, multi-item measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and psychometric quality.

Handbook Of Marketing Scales

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