Handbook Of Mobile Technology Research Methods
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Handbook Of Mobile Technology Research Methods
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Author : Steve Love
language : en
Publisher:
Release Date : 2009
Handbook Of Mobile Technology Research Methods written by Steve Love and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mobile communication systems categories.
Mobile communications technology affects our lives from both a social and economic perspective. This book brings together different research approaches that investigate how people use mobile technology and how mobile technology itself can influence the behaviour of humans.
The Handbook Of Mobile Market Research
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Author : Ray Poynter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-06
The Handbook Of Mobile Market Research written by Ray Poynter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with Business & Economics categories.
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
The Sage Handbook Of Digital Technology Research
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Author : Sara Price
language : en
Publisher: SAGE
Release Date : 2013-08-06
The Sage Handbook Of Digital Technology Research written by Sara Price and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-06 with Social Science categories.
Research on and with digital technologies is everywhere today. This timely, authoritative Handbook explores the issues of rapid technological development, social change, and the ubiquity of computing technologies which have become an integrated part of people′s everyday lives. This is a comprehensive, up-to-date resource for the twenty-first century. It addresses the key aspects of research within the digital technology field and provides a clear framework for readers wanting to navigate the changeable currents of digital innovation. Main themes include: - Introduction to the field of contemporary digital technology research - New digital technologies: key characteristics and considerations - Research perspectives for digital technologies: theory and analysis - Environments and tools for digital research - Research challenges Aimed at a social science audience, it will be of particular value for postgraduate students, researchers and academics interested in research on digital technology, or using digital technology to undertake research.
Handbook Of Research On Mobile Technology Constructivism And Meaningful Learning
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Author : Keengwe, Jared
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Handbook Of Research On Mobile Technology Constructivism And Meaningful Learning written by Keengwe, Jared and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Education categories.
Advancements in technology in modern societies have resulted in an abundance of new educational tools and aids. Analyzing the effects of different mobile educational applications can provide insight into how technology can promote or discourage purposeful learning among students and educators alike. The Handbook of Research on Mobile Technology, Constructivism, and Meaningful Learning is a crucial scholarly resource that examines the use of newly-developed technology on classroom education. Featuring pertinent topics that include collaborative learning, social media integration, virtual reality, and critical thinking dispositions, this publication is ideal for educators, academicians, students, and researchers that are interested in expanding their knowledge on recent trends and technologies that are enhancing the educational field.
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives
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Author : Unhelkar, Bhuvan
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives written by Unhelkar, Bhuvan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Business & Economics categories.
"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.
Handbook Of Research On User Interface Design And Evaluation For Mobile Technology
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Author : Lumsden, Joanna
language : en
Publisher: IGI Global
Release Date : 2008-02-28
Handbook Of Research On User Interface Design And Evaluation For Mobile Technology written by Lumsden, Joanna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-28 with Computers categories.
"This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Mobile User Research
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Author : Sunny Consolvo
language : en
Publisher: Morgan & Claypool Publishers
Release Date : 2017-05-05
Mobile User Research written by Sunny Consolvo and has been published by Morgan & Claypool Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-05 with Technology & Engineering categories.
This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect. This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.
Routledge Handbook Of Mobile Technology Social Media And The Outdoors
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Author : Simon Kennedy Beames
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-29
Routledge Handbook Of Mobile Technology Social Media And The Outdoors written by Simon Kennedy Beames and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Sports & Recreation categories.
This is the first book to explore the numerous ways in which mobile technologies and social media are influencing our outdoor experiences. Across the fields of outdoor education, outdoor recreation and leisure, and nature-based tourism, the book considers how practices within each of those domains are being influenced by dramatically shifting interactions between technology, humans, the natural world, and wider society. Drawing on cutting-edge research by leading scholars from around the world and exploring key concepts and theory, as well as developments in professional practice, the book explains how digital technology and media are no longer separate from typical human and social activity. Instead, the broader field of outdoor studies can be viewed as a world of intertwined socio-technical assemblages that need to be understood in more diverse ways. The book offers a full-spectrum view of this profound shift in our engagement with the world around us by presenting new work on subjects including networked spaces in residential outdoor education, digital competencies for outdoor educators, the use of social media in climbing communities, and the impact of digital technologies on experiences of adventure tourism. This is essential reading for anybody with an interest in outdoor studies, outdoor education, adventure education, leisure studies, tourism, environmental studies, environmental education, or science, technology, and society studies.
Mobile Research Methods
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Author : Daniele Toninelli
language : de
Publisher: Ubiquity Press
Release Date : 2015-05-25
Mobile Research Methods written by Daniele Toninelli and has been published by Ubiquity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-25 with Social Science categories.
Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, filing tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new field of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet’s Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.
Handbook Of Research Methods And Applications For Mobilities
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Author : Monika Büscher
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-08-28
Handbook Of Research Methods And Applications For Mobilities written by Monika Büscher and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-28 with Social Science categories.
Reflecting the variety and diversity of mobile methods and their applications, this comprehensive Handbook illuminates the multiple dimensions and transdisciplinary nature of mobilities research, from transport to tourism, cargo to information as well as physical, virtual and imaginative mobilities. It brings together key contributions on the state of the art of qualitative and quantitative research, multimethod combinations and co-creation methods within the mobilities paradigm.