Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
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Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
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Author : Gigauri, Iza
language : en
Publisher: IGI Global
Release Date : 2023-06-26
Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook Of Research On Novel Practices And Current Successes In Achieving The Sustainable Development Goals
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Author : Popescu, Cristina Raluca Gh.
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Novel Practices And Current Successes In Achieving The Sustainable Development Goals written by Popescu, Cristina Raluca Gh. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
The realm of sustainable development focuses on the ability to meet the demands of the present, while not compromising the demands of the future. The knowledge of balancing sustainable development goals with high performance is essential. Even more essential is sharing the practices and accomplishments within sustainable development so that it may be spread throughout many organizations and societal functions. The Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals provides valuable insights, challenges, and practices to highlight the key determinants in achieving the Sustainable Development Goals. This book presents a complex and thorough theoretical infrastructure concerning the Sustainable Development Goals, challenges and practices, as well as an important set of empirical results that will make a tremendous contribution to the analysis of the key determinants specific to the Sustainable Development Goals. Covering topics such as alternative consumption models, non-profit organizations, and sustainable communities, this is an essential text for academicians, scientists, researchers, students, PhD scholars, post-doctoral students, specialists, practitioners, governmental institutions, and policymakers worldwide.
Handbook Of Research On Sustainable Development Goals Climate Change And Digitalization
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Author : Castanho, Rui Alexandre
language : en
Publisher: IGI Global
Release Date : 2021-11-12
Handbook Of Research On Sustainable Development Goals Climate Change And Digitalization written by Castanho, Rui Alexandre and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Business & Economics categories.
In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.
Achieving Sustainable Development Goals With Sustainable Marketing
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Author :
language : en
Publisher:
Release Date : 2023
Achieving Sustainable Development Goals With Sustainable Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Social Marketing And Sustainable Development Goals Sdgs
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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer Nature
Release Date : 2023-05-24
Social Marketing And Sustainable Development Goals Sdgs written by M. Mercedes Galan-Ladero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-24 with Business & Economics categories.
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Research Anthology On Measuring And Achieving Sustainable Development Goals
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-12-30
Research Anthology On Measuring And Achieving Sustainable Development Goals written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Business & Economics categories.
The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.
Handbook Of Research On The Role Of Tourism In Achieving Sustainable Development Goals
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Author : Brandão, Filipa
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Handbook Of Research On The Role Of Tourism In Achieving Sustainable Development Goals written by Brandão, Filipa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.
Handbook Of Research On Developing Sustainable Value In Economics Finance And Marketing
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Author :
language : en
Publisher:
Release Date : 2015
Handbook Of Research On Developing Sustainable Value In Economics Finance And Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Environmentalism categories.
This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Sustainable Marketing And Customer Value
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Author : Subrata Chattopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-28
Sustainable Marketing And Customer Value written by Subrata Chattopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-28 with Business & Economics categories.
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
Sustainable Marketing Planning
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Author : Neil Richardson
language : en
Publisher: Routledge
Release Date : 2019-10-21
Sustainable Marketing Planning written by Neil Richardson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.