Handbook Of Research On Business Social Networking
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Handbook Of Research On Business Social Networking Organizational Managerial And Technological Dimensions
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Author : Cruz-Cunha, Maria Manuela
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Handbook Of Research On Business Social Networking Organizational Managerial And Technological Dimensions written by Cruz-Cunha, Maria Manuela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Handbook Of Research On Integrating Social Media Into Strategic Marketing
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Author : Hajli, Nick
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Handbook Of Research On Integrating Social Media Into Strategic Marketing written by Hajli, Nick and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Handbook Of Research On Business Social Networking
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Author : Maria Manuela Cruz-Cunha
language : en
Publisher:
Release Date : 2011-10-14
Handbook Of Research On Business Social Networking written by Maria Manuela Cruz-Cunha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Science categories.
Handbook Of Research On Web 2 0 3 0 And X 0 Technologies Business And Social Applications
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Author : Murugesan, San
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Web 2 0 3 0 And X 0 Technologies Business And Social Applications written by Murugesan, San and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
Organizations And Social Networking
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Author : Eldon Yu-zen Li
language : en
Publisher:
Release Date : 2013
Organizations And Social Networking written by Eldon Yu-zen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Handbook Of Social Network Technologies And Applications
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Author : Borko Furht
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-04
Handbook Of Social Network Technologies And Applications written by Borko Furht and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-04 with Computers categories.
Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of Handbook of Social Network Technologies and Applications is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes contributions from world experts in the field of social networks from both academia and private industry. A number of crucial topics are covered including Web and software technologies and communication technologies for social networks. Web-mining techniques, visualization techniques, intelligent social networks, Semantic Web, and many other topics are covered. Standards for social networks, case studies, and a variety of applications are covered as well.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Handbook Of Research On The Societal Impact Of Digital Media
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Author : Guzzetti, Barbara
language : en
Publisher: IGI Global
Release Date : 2015-08-27
Handbook Of Research On The Societal Impact Of Digital Media written by Guzzetti, Barbara and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Computers categories.
The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.
Strategic Uses Of Social Media For Improved Customer Retention
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Author : Al-Rabayah, Wafaa
language : en
Publisher: IGI Global
Release Date : 2016-11-09
Strategic Uses Of Social Media For Improved Customer Retention written by Al-Rabayah, Wafaa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-09 with Business & Economics categories.
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Handbook Of Research On New Media Applications In Public Relations And Advertising
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Author : Esiyok, Elif
language : en
Publisher: IGI Global
Release Date : 2020-08-07
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Esiyok, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-07 with Business & Economics categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.