Handbook Of Research On Business Social Networking
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Handbook Of Research On Business Social Networking Organizational Managerial And Technological Dimensions
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Author : Cruz-Cunha, Maria Manuela
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Handbook Of Research On Business Social Networking Organizational Managerial And Technological Dimensions written by Cruz-Cunha, Maria Manuela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Handbook Of Research On Business Social Networking
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Author : Maria Manuela Cruz-Cunha
language : en
Publisher:
Release Date : 2011-10-14
Handbook Of Research On Business Social Networking written by Maria Manuela Cruz-Cunha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Science categories.
Handbook Of Research On Integrating Social Media Into Strategic Marketing
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Author : Hajli, Nick
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Handbook Of Research On Integrating Social Media Into Strategic Marketing written by Hajli, Nick and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption
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Author : Bogueva, Diana
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption written by Bogueva, Diana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Business & Economics categories.
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Handbook Of Research On Web 2 0 3 0 And X 0 Technologies Business And Social Applications
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Author : Murugesan, San
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Web 2 0 3 0 And X 0 Technologies Business And Social Applications written by Murugesan, San and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
Research Handbook On Social Media And Society
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Author : Marko M. Skoric
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-01-28
Research Handbook On Social Media And Society written by Marko M. Skoric and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-28 with categories.
As social media scholarship matures, early optimism has been replaced by a more complex and arguably gloomier picture of the role of digital media platforms in our lives. This incisive Research Handbook showcases the academic community's responses to key societal challenges posed by evolving social media ecologies. Multidisciplinary and international in outlook, leading contributors present wide-ranging and balanced coverage of social media research, including non-Western settings and the Global South. Chapters explore emerging interdisciplinary research methods which support the increasingly sophisticated, theoretical understanding in the field. They also debate the complex ethical issues confronting social media scholars today. Students and early career researchers in communications, digital media and sociology will find this a highly valuable book. Due to its inclusion of diverse contexts and locales, this book will also be of interest to experienced researchers and academics.
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Handbook Of Research On Marketing And Corporate Social Responsibility
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Author : Ronald Paul Hill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-07-31
Handbook Of Research On Marketing And Corporate Social Responsibility written by Ronald Paul Hill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Knowledge Management Handbook
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Author : Jay Liebowitz
language : en
Publisher: CRC Press
Release Date : 2012-06-25
Knowledge Management Handbook written by Jay Liebowitz and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Recent research shows that collaboration and social networking can foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition of the Knowledge Management Handbook, this new edition focuses on collaboration and social networking. Topics covered include implementing a knowledge sharing culture, embedding knowledge management activities to encourage collaboration, developing a knowledge retention strategy, applying social network analysis to map knowledge flows, and using systems engineering approaches for collaboration and social networking.
Organizations And Social Networking Utilizing Social Media To Engage Consumers
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Author : Li, Eldon Y.
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Organizations And Social Networking Utilizing Social Media To Engage Consumers written by Li, Eldon Y. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Computers categories.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.