Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics
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Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics
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Author : Kumar, Anil
language : en
Publisher: IGI Global
Release Date : 2016-10-25
Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics written by Kumar, Anil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Handbook Of Marketing Analytics
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Author : Natalie Mizik
language : en
Publisher: Edward Elgar Publishing
Release Date :
Handbook Of Marketing Analytics written by Natalie Mizik and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Handbook Of Research On Advanced Data Mining Techniques And Applications For Business Intelligence
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Author : Trivedi, Shrawan Kumar
language : en
Publisher: IGI Global
Release Date : 2017-02-14
Handbook Of Research On Advanced Data Mining Techniques And Applications For Business Intelligence written by Trivedi, Shrawan Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-14 with Computers categories.
The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.
Intelligent And Fuzzy Techniques In Big Data Analytics And Decision Making
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Author : Cengiz Kahraman
language : en
Publisher: Springer
Release Date : 2019-07-05
Intelligent And Fuzzy Techniques In Big Data Analytics And Decision Making written by Cengiz Kahraman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-05 with Technology & Engineering categories.
This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.
Intelligent And Fuzzy Techniques Smart And Innovative Solutions
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Author : Cengiz Kahraman
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Intelligent And Fuzzy Techniques Smart And Innovative Solutions written by Cengiz Kahraman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Technology & Engineering categories.
This book gathers the most recent developments in fuzzy & intelligence systems and real complex systems presented at INFUS 2020, held in Istanbul on July 21–23, 2020. The INFUS conferences are a well-established international research forum to advance the foundations and applications of intelligent and fuzzy systems, computational intelligence, and soft computing, highlighting studies on fuzzy & intelligence systems and real complex systems at universities and international research institutions. Covering a range of topics, including the theory and applications of fuzzy set extensions such as intuitionistic fuzzy sets, hesitant fuzzy sets, spherical fuzzy sets, and fuzzy decision-making; machine learning; risk assessment; heuristics; and clustering, the book is a valuable resource for academics, M.Sc. and Ph.D. students, as well as managers and engineers in industry and the service sectors.
Intelligent Systems Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-06-04
Intelligent Systems Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with Computers categories.
Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.
Marketing Analytics A Practitioner S Guide To Marketing Analytics And Research Methods
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Author : Ashok Charan
language : en
Publisher: World Scientific Publishing Company
Release Date : 2015-05-20
Marketing Analytics A Practitioner S Guide To Marketing Analytics And Research Methods written by Ashok Charan and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
Smart Technology Applications In Business Environments
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Author : Issa, Tomayess
language : en
Publisher: IGI Global
Release Date : 2017-03-03
Smart Technology Applications In Business Environments written by Issa, Tomayess and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Computers categories.
Technology continues to make great strides in society by providing opportunities for advancement, inclusion, and global competency. As new systems and tools arise, novel applications are created as well. Smart Technology Applications in Business Environments is an essential reference source for the latest scholarly research on the risks and opportunities of utilizing the latest technologies in different aspects of society such as education, healthcare systems, and corporations. Featuring extensive coverage on a broad range of topics and perspectives including virtual reality, robotics, and social media, this publication is ideally designed for academicians, researchers, students, and practitioners seeking current research on the improvement and increased productivity from the implementation of smart technologies.
Marketing Data Science
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Author : Thomas W. Miller
language : en
Publisher: FT Press
Release Date : 2015-05-02
Marketing Data Science written by Thomas W. Miller and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-02 with Business & Economics categories.
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Industrial Engineering In The Internet Of Things World
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Author : Fethi Calisir
language : en
Publisher: Springer Nature
Release Date : 2021-08-07
Industrial Engineering In The Internet Of Things World written by Fethi Calisir and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-07 with Technology & Engineering categories.
This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), organized virtually on August 14–15, 2020, by Istanbul Technical University. It covers a wide range of topics, including decision analysis, supply chain management, systems modelling and quality control. Further, special emphasis is placed on cutting-edge applications of industrial Internet-of-Things. Technological, economic and business challenges are discussed in detail, presenting effective strategies that can be used to modernize current structures, eliminating the barriers that are keeping industries from taking full advantage of IoT technologies. The book offers an important link between technological research and industry best practices, and covers various disciplinary areas such as manufacturing, healthcare and service engineering, among others.