Handbook Of Research On New Product Development
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Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
The Pdma Handbook Of New Product Development
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Author : Kenneth B. Kahn
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-28
The Pdma Handbook Of New Product Development written by Kenneth B. Kahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Technology & Engineering categories.
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer
Release Date : 2017-07-12
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
The Pdma Toolbook 3 For New Product Development
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Author : Abbie Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 2007-09-28
The Pdma Toolbook 3 For New Product Development written by Abbie Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-28 with Technology & Engineering categories.
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
Handbook Of Research On Entrepreneurship Development And Opportunities In Circular Economy
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Author : Baporikar, Neeta
language : en
Publisher: IGI Global
Release Date : 2020-06-26
Handbook Of Research On Entrepreneurship Development And Opportunities In Circular Economy written by Baporikar, Neeta and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.
Handbook Of Research On Effective Project Management Through The Integration Of Knowledge And Innovation
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Author : Jamil, George Leal
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Handbook Of Research On Effective Project Management Through The Integration Of Knowledge And Innovation written by Jamil, George Leal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important to improve the connection between knowledge management and project management practices. The Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation bridges the gap between knowledge management and project management practices by providing both classical and modern views on their relationship. Discussing principles, practices, methods, and real case studies, this book describes the importance of aligning projects with a knowledge-based strategic plan to the benefit of practitioners, professionals, scholars, and researchers in the fields of management and information science.
The Pdma Handbook Of Innovation And New Product Development
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Author : Ludwig Bstieler
language : en
Publisher: John Wiley & Sons
Release Date : 2023-03-28
The Pdma Handbook Of Innovation And New Product Development written by Ludwig Bstieler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-28 with Technology & Engineering categories.
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Handbook Of New Product Development Management
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Author : Christoph Loch
language : en
Publisher: Routledge
Release Date : 2008
Handbook Of New Product Development Management written by Christoph Loch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Handbook Of Research On Industrial Applications For Improved Supply Chain Performance
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Author : García-Alcaraz, Jorge Luis
language : en
Publisher: IGI Global
Release Date : 2019-10-18
Handbook Of Research On Industrial Applications For Improved Supply Chain Performance written by García-Alcaraz, Jorge Luis and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-18 with Business & Economics categories.
In the industrial world, companies are always seeking competitive advantages to sustain themselves in the globalized market. A supply chain is one of these improvements that managers implement in order to stay ahead of the competition. However, certain methods of supply chains add risks such as the addition of costs, possible accidents, and economic losses. Because of this, companies are looking for techniques in which to progress their supply chain execution. The Handbook of Research on Industrial Applications for Improved Supply Chain Performance is a pivotal reference source that identifies techniques, tools, and methodologies that can improve supply chain performance and enable businesses to generate a competitive advantage in the globalized market. While highlighting topics such as material flow, route optimization, and green distribution, this publication is ideally designed for managers, executives, logistics engineers, production managers, warehouse operations managers, board directors, consultants, analysts, inventory control managers, researchers, academicians, industrial and managerial professionals, practitioners, and students looking to improve costs and quality of supply chains.
Understanding Superior New Product Development
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Author : Ina Horn
language : en
Publisher: Kohlhammer Verlag
Release Date : 2011-08-25
Understanding Superior New Product Development written by Ina Horn and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-25 with Business & Economics categories.
This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.