Handbook Of Research On Strategic Alliances And Value Co Creation In The Service Industry
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Handbook Of Research On Strategic Alliances And Value Co Creation In The Service Industry
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Author : Rozenes, Shai
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Handbook Of Research On Strategic Alliances And Value Co Creation In The Service Industry written by Rozenes, Shai and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
The Strategic Alliance Handbook
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Author : Mike Nevin
language : en
Publisher: CRC Press
Release Date : 2016-03-03
The Strategic Alliance Handbook written by Mike Nevin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.
Handbook Of Strategic Alliances
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Author : Oded Shenkar
language : en
Publisher: SAGE
Release Date : 2006
Handbook Of Strategic Alliances written by Oded Shenkar and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoretical foundations that guide work on inter-firm collaboration, ranging from sociological perspectives to real options theory to diverse traditions within organizational economics.
Revisiting Value Co Creation And Co Destruction In Tourism
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Author : Elina (Eleni) Michopoulou
language : en
Publisher: Routledge
Release Date : 2021-12-19
Revisiting Value Co Creation And Co Destruction In Tourism written by Elina (Eleni) Michopoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.
This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.
Brand Co Creation Tourism Research
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Author : Raouf Ahmad Rather
language : en
Publisher: CRC Press
Release Date : 2023-10-13
Brand Co Creation Tourism Research written by Raouf Ahmad Rather and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-13 with Business & Economics categories.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms
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Author : Singla, Babita
language : en
Publisher: IGI Global
Release Date : 2024-03-04
Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms written by Singla, Babita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Computers categories.
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.
Strategic Alliances For Value Creation
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Author : T. K. Das
language : en
Publisher: IAP
Release Date : 2012-01-01
Strategic Alliances For Value Creation written by T. K. Das and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Strategic Alliances for Value Creation is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Strategic Alliances for Value Creation contains contributions by leading scholars in the field of strategic alliance research. The 14 chapters in this volume cover a number of significant topics that encompass value creation through strategic alliances in recent times. The chapters cover both the broader topics, such as multi-partner alliances, technology parks, intellectual property rights, knowledge management and culture, portfolio theory, learning in alliances, and open innovation, and the more focused problems of transparency in interfirm accounting, local partner perspective of management control, knowledge in intra-district networks, and alliance partners for entrepreneurial firms. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy areas of research on employing strategic alliances for value creation.
Handbook Of Research On Technological Developments For Cultural Heritage And Etourism Applications
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Author : Rodrigues, João M. F.
language : en
Publisher: IGI Global
Release Date : 2017-11-30
Handbook Of Research On Technological Developments For Cultural Heritage And Etourism Applications written by Rodrigues, João M. F. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
Emerging Ecosystem Centric Business Models For Sustainable Value Creation
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Author : Ziouvelou, Xenia
language : en
Publisher: IGI Global
Release Date : 2021-08-06
Emerging Ecosystem Centric Business Models For Sustainable Value Creation written by Ziouvelou, Xenia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Business & Economics categories.
A hyperconnected, constantly evolving world has emerged. A world where people (internet of people), things (internet of things), and data (internet of data) are linked together, shaping the global economy while demanding new, innovative approaches for value creation. The era of hyper-connectivity is no longer characterized by centralized firm-centric business structures and traditional intra-firm and inter-firm processes. Open, distributed ecosystemic formations have started to emerge, utilizing cutting edge technologies to harness the collective power, co-creation ability, and intelligence of the crowd, the data, and the environment in an open participatory value co-creation mode. However, the question has become whether the frameworks, models, and tools that organizations use to create value will remain the same in the new business environment and within the organizations themselves. Existing literature on ecosystems, business models, and business model innovation are starting to examine these aspects. Emerging Ecosystem-Centric Business Models for Sustainable Value Creation explores emerging technology-enabled ecosystems and ecosystem-centric business models in theory and practice, from a business and technological perspective, and in a range of industrial settings, aiming to contribute to the existing knowledge of innovative technology-advanced ecosystems and business models, facilitating their design, implementation, and sustainable value creation. It examines the dynamics of this technology-powered revolution and how it is influencing the foundations of value creation and business modeling in novel ecosystemic formations across the HMD triangle: human, machine, and data. The target audience of this book is researchers and professionals in the fields of innovation, business, and strategy as well as computer science and information technology, along with managers, executives, practitioners, researchers, academicians, and students interested in new ways to create value in emerging and future ecosystems via innovative ecosystem-centric business models and strategies.
Growth Of The Medical Tourism Industry And Its Impact On Society Emerging Research And Opportunities
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Author : Singh, Manjeet
language : en
Publisher: IGI Global
Release Date : 2020-12-18
Growth Of The Medical Tourism Industry And Its Impact On Society Emerging Research And Opportunities written by Singh, Manjeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Medical categories.
Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.