Handbook Of Research On Technology Applications For Effective Customer Engagement
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Handbook Of Research On Technology Applications For Effective Customer Engagement
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Author : Mohd Suki, Norazah
language : en
Publisher: IGI Global
Release Date : 2020-09-04
Handbook Of Research On Technology Applications For Effective Customer Engagement written by Mohd Suki, Norazah and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-04 with Business & Economics categories.
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Handbook Of Research On Smart Technology Applications In The Tourism Industry
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Author : Çeltek, Evrim
language : en
Publisher: IGI Global
Release Date : 2020-01-17
Handbook Of Research On Smart Technology Applications In The Tourism Industry written by Çeltek, Evrim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-17 with Business & Economics categories.
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Handbook Of Research On Customer Engagement
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Author : Linda D. Hollebeek
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of Research On Customer Engagement written by Linda D. Hollebeek and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences
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Author : Musso, Fabio
language : en
Publisher: IGI Global
Release Date : 2019-10-11
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences written by Musso, Fabio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Business & Economics categories.
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Novel Design And The Applications Of Smart M3 Platform In The Internet Of Things Emerging Research And Opportunities
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Author : Korzun, Dmitry
language : en
Publisher: IGI Global
Release Date : 2017-06-19
Novel Design And The Applications Of Smart M3 Platform In The Internet Of Things Emerging Research And Opportunities written by Korzun, Dmitry and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Computers categories.
The Internet of Things has become a major influence on the development of new technologies and innovations. When combined with smart services, the end-user experience can be significantly enhanced. Novel Design and the Applications of Smart-M3 Platform in the Internet of Things: Emerging Research and Opportunities provides an innovative outlook on the development of open source technology for the creation of smart spaces and services. Including a range of relevant topics such as interoperability, system architecture, and information processing, this book is an ideal reference source for academics, researchers, graduate students, and practitioners interested in the latest advancements in the Internet of Things.
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities
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Author : de Sousa, Joana Coutinho
language : en
Publisher: IGI Global
Release Date : 2017-12-30
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities written by de Sousa, Joana Coutinho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Handbook Of Research On Technology Integration In The Global World
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Author : Idemudia, Efosa C.
language : en
Publisher: IGI Global
Release Date : 2018-07-27
Handbook Of Research On Technology Integration In The Global World written by Idemudia, Efosa C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Computers categories.
Technology’s presence in society continues to increase as new products and programs emerge. As such, it is vital for various industries to rapidly adapt and learn to incorporate the latest technology applications and tools. The Handbook of Research on Technology Integration in the Global World is an essential reference source that examines a variety of approaches to integrating technology through technology diffusion, e-collaboration, and e-adoption. The book explores topics such as information systems agility, semantic web, and the digital divide. This publication is a valuable resource for academicians, practitioners, researchers, and upper-level graduate students.
Predictive Analysis On Large Data For Actionable Knowledge Emerging Research And Opportunities
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Author : Usman, Muhammad
language : en
Publisher: IGI Global
Release Date : 2018-01-26
Predictive Analysis On Large Data For Actionable Knowledge Emerging Research And Opportunities written by Usman, Muhammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-26 with Computers categories.
Data analysis forms the basis of many modes of research ranging from scientific discoveries to governmental findings. With the advent of machine intelligence and neural networks, extracting and modeling, approaching data has been unimpeachably altered. These changes, seemingly small, affect the way societies organize themselves, deliver services, or interact with each other. Predictive Analysis on Large Data for Actionable Knowledge: Emerging Research and Opportunities provides emerging information on extraction and prediction patterns in data mining along with knowledge discovery. While highlighting the current issues in data extraction, readers will learn new methodologies comprising of different algorithms that automate the multidimensional schema that remove the manual processes. This book is a vital resource for researchers, academics, and those seeking new information on data mining techniques and trends.