Handbook On Tourism Product Development
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Handbook On Tourism Product Development
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Author :
language : en
Publisher:
Release Date : 2011
Handbook On Tourism Product Development written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Tourism categories.
Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets out best practice examples and benchmarks by which destinations can assess their own product development system and methods.
Tourism Product Development In China Asian And European Countries
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Author : Yuhua Luo
language : en
Publisher: Springer Nature
Release Date : 2020-05-21
Tourism Product Development In China Asian And European Countries written by Yuhua Luo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
The Tourism Development Handbook
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Author : Kerry Godfrey
language : en
Publisher: Burns & Oates
Release Date : 2000
The Tourism Development Handbook written by Kerry Godfrey and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
"The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
The Sage Handbook Of Tourism Management
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Author : Chris Cooper
language : en
Publisher: SAGE
Release Date : 2021-08-04
The Sage Handbook Of Tourism Management written by Chris Cooper and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-04 with Business & Economics categories.
The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Tourism Marketing And Management Handbook
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Author : Stephen F. Witt
language : en
Publisher:
Release Date : 1994
Tourism Marketing And Management Handbook written by Stephen F. Witt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
The Sage Handbook Of Tourism Management
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Author : Chris Cooper
language : en
Publisher: SAGE
Release Date : 2018-08-06
The Sage Handbook Of Tourism Management written by Chris Cooper and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-06 with Business & Economics categories.
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Handle With Care
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Author : Tommy Nilsen
language : en
Publisher:
Release Date :
Handle With Care written by Tommy Nilsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Ecotourism categories.
Tourism Product And Services Development Strategy And Management Options
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Author : Jitendra Kumar Sharma
language : en
Publisher: Kanishka Publishers
Release Date : 2007
Tourism Product And Services Development Strategy And Management Options written by Jitendra Kumar Sharma and has been published by Kanishka Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Tourism categories.
Handbook On Tourism Product Development
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Author : Peter MacNulty
language : en
Publisher:
Release Date : 2011
Handbook On Tourism Product Development written by Peter MacNulty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Ecotourism categories.
Tourism products are the basis for a destination's tourism sector operation: This Handbookoutlines the essential elements in the process of tourism product development planning and implementation. It illustrates successful approaches and case studies and sets out best practice examples and benchmarks."
The Handbook Of Managing And Marketing Tourism Experiences
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-11-09
The Handbook Of Managing And Marketing Tourism Experiences written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-09 with Business & Economics categories.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.