Tourism Product And Services Development Strategy And Management Options
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Tourism Product And Services Development Strategy And Management Options
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Author : Jitendra Kumar Sharma
language : en
Publisher: Kanishka Publishers
Release Date : 2007
Tourism Product And Services Development Strategy And Management Options written by Jitendra Kumar Sharma and has been published by Kanishka Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Tourism categories.
Global Trends Practices And Challenges In Contemporary Tourism And Hospitality Management
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Author : Batabyal, Debasish
language : en
Publisher: IGI Global
Release Date : 2019-04-05
Global Trends Practices And Challenges In Contemporary Tourism And Hospitality Management written by Batabyal, Debasish and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-05 with Business & Economics categories.
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Innovation And Product Development In Tourism
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Author : Bibiana Walder
language : en
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2006
Innovation And Product Development In Tourism written by Bibiana Walder and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with New products categories.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11-01
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Ways To Develop Brands And Pr Management Of Tourism Enterprises With A Focus On National Markets
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Author : Ihnatenko Mykola
language : en
Publisher:
Release Date : 2020
Ways To Develop Brands And Pr Management Of Tourism Enterprises With A Focus On National Markets written by Ihnatenko Mykola and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprises. The article defines the features and suggests ways to form and use new products and brands, PRmanagement technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic types of tourism in the conditions of global restrictions on the movement of people and international tourism activities. It is established that to maintain the competitiveness of enterprises or strengthen the dynamics of their market development, it is advisable to use a rebranding strategy. It is proved that PR management should shape the fashion for recreation and tourism, affirm national human values and feelings of national dignity and patriotism. It is determined that tourism companies should develop more actively external advertising in order to successfully promote their own brands-one of the oldest ways to bring the advertiser's appeal to the General public. The conclusions and results of the article can be used in the educational and scientific process of economic faculties of higher educational institutions. It is advisable to transfer them for practical use in the management of tourist enterprises in order to increase their efficiency on innovative principles. Modern competition conditions are burdened by the coronavirus pandemic. They require tourism enterprises to focus on national tourism markets, domestic tourism and the national consumer at least in the near term. This determines the further differentiation of tourism products and services under a certain brand, taking into account the specific needs of individual groups of customers. This specialization involves creating different brands under the same or different brands that target specific segments of the consumer market.
Ecotourism Economics And Environment
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Author : Biju Abraham, K Nagarajan, Alex K Thottunkel
language : en
Publisher: Educreation Publishing
Release Date : 2016-11-13
Ecotourism Economics And Environment written by Biju Abraham, K Nagarajan, Alex K Thottunkel and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-13 with Education categories.
In recent years, there is an increasing awareness on the need to sustain the environment and to protect it from the various damages caused by human activities including tourism. Ecotourism is viewed as a panacea to protect the environment from the negative impact of mass tourism and is considered as a sustainable option to bring employment, income and livelihood opportunities for host communities. This book Ecotourism, Economics and Environment is a compilation of research papers analyzing the economic, social, cultural and environmental impact of tourism in India. The papers focus on the positive effect ecotourism can bring about in making tourism development environmental friendly and sustainable. In general the essays included in this book covers the theoretical aspects related to ecotourism, with a stress on practical issues from a developing countries standpoint and case studies that highlight the stumbling blocks for migration from mass tourism to ecotourism in a developing nation.
Strategic Management For Tourism Communities
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Author : Peter E. Murphy
language : en
Publisher: Channel View Publications
Release Date : 2004-01-01
Strategic Management For Tourism Communities written by Peter E. Murphy and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Tourism Marketing And Management Handbook
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Author : Stephen F. Witt
language : en
Publisher:
Release Date : 1994
Tourism Marketing And Management Handbook written by Stephen F. Witt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Strategic Management In
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Author : Moutinho, L.
language : en
Publisher: CABI
Release Date :
Strategic Management In written by Moutinho, L. and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Management For Tourism Hospitality And Events
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Author : Nigel Evans
language : en
Publisher: Routledge
Release Date : 2015-01-30
Strategic Management For Tourism Hospitality And Events written by Nigel Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.