Handling The Media Interview
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The Manager S Guide To Handling The Media In Crisis
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Author : James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus
language : en
Publisher: Rothstein Publishing
Release Date : 2016-08-02
The Manager S Guide To Handling The Media In Crisis written by James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus and has been published by Rothstein Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Business & Economics categories.
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.
John Clare S Guide To Media Handling
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Author : John Clare
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01
John Clare S Guide To Media Handling written by John Clare and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Social Science categories.
This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these. The different types of editorial pieces - news and features - are analyzed, along with the circumstances in which you should target each. The book includes coverage of the use of the Internet as a vehicle for news.
Handling The Media Interview
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Author :
language : en
Publisher:
Release Date : 1988*
Handling The Media Interview written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988* with Interviewing in mass media categories.
Presentation Planning And Media Relations For The Pharmaceutical Industry
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Author : John Lidstone
language : en
Publisher: Routledge
Release Date : 2019-01-15
Presentation Planning And Media Relations For The Pharmaceutical Industry written by John Lidstone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.
This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts.
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Effective Medical Communication
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Author : Subhash Chandra Parija
language : en
Publisher: Springer Nature
Release Date : 2020-06-16
Effective Medical Communication written by Subhash Chandra Parija and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-16 with Medical categories.
Effective communication is at the heart of medical profession, whether it is patient-doctor communication, interpersonal communication, or communication with the scientific and research community. However, medical professionals are not adequately trained in these skills, and when it comes to presentations, the message is often lost due to inadequate preparation, ineffective slides, and a generally unconvincing performance by the presenter. This book addresses all aspects of the communication skills required by individuals entering medical school as well as professionals farther up the career ladder. Each chapter offers a quote or a statement that captures the essence of the text. Adopting a unique approach known an A, B, C, D and E (Assess Need, Brief, Contextualize, Describe and Evaluate) the book includes abundant illustrations, real-world case scenarios, anecdotes, tables, graphs and cartoons, as well as practical information, and tips on communicating effectively. As such it is a valuable resource for new and experienced clinicians, educators and researchers wanting to improve their communications skills.
Managing Business Communications
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Author : Chartered Management Institute
language : en
Publisher: Profile Books
Release Date : 2015-04-09
Managing Business Communications written by Chartered Management Institute and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-09 with Business & Economics categories.
Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series' trademark mix of checklists and thinker profiles, the guide looks at different types of business communications - written, verbal and external - and also focusses on the challenges of cross-cultural and virtual communication, and websites and social media. Topics covered include: report writing, running meetings, presentations, negotiation, PR and media interview planning, influencing, crisis communications and much more.
The Ultimate Guide To Strategic Public Relations For Nonprofits
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-11
The Ultimate Guide To Strategic Public Relations For Nonprofits written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-11 with Computers categories.
In today's competitive and noisy world, nonprofits need more than just a strong mission and dedicated staff—they need a strategic approach to public relations (PR) to effectively communicate their impact and engage their target audience. The Ultimate Guide to Strategic Public Relations for Nonprofits provides a comprehensive roadmap for nonprofits to develop and implement a successful PR strategy. This essential guide covers everything from defining your target audience and crafting compelling messaging to building relationships with the media and leveraging social media for maximum impact. With expert insights and practical advice, this book will help you: * Build a strong brand identity and reputation * Develop a strategic PR plan that aligns with your goals * Create compelling content that resonates with your target audience * Build relationships with key stakeholders, including donors, volunteers, and the media * Effectively manage crises and protect your reputation * Measure and evaluate the impact of your PR efforts Whether you are a nonprofit leader, a PR professional, or simply someone who wants to learn more about how nonprofits can use PR to achieve their goals, this book is for you. The Ultimate Guide to Strategic Public Relations for Nonprofits is the definitive resource for nonprofits looking to make a lasting impact in their communities. This book is packed with real-world examples, case studies, and practical tips that you can implement immediately to improve your nonprofit's PR efforts. With The Ultimate Guide to Strategic Public Relations for Nonprofits, you will have the tools and knowledge you need to tell your story, build relationships, and make a difference in the world. If you like this book, write a review on google books!
The Pr Professional S Handbook
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Author : Caroline Black
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-04-03
The Pr Professional S Handbook written by Caroline Black and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Business & Economics categories.
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Communicating Out Of A Crisis
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Author : Michael Bland
language : en
Publisher: Springer
Release Date : 2016-07-27
Communicating Out Of A Crisis written by Michael Bland and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.